Nomura Real Estate Holdings Co., Ltd. Promoting DX in condominium sales Establishing a new metaverse space in the “PROUD Online Salon”

Nomura Real Estate Holdings Co., Ltd.
Promoting DX in condominium sales Establishing a new Metaverse space in the “PROUD Online Salon”
A room for one-on-one conversations and seminars in the space are also planned to create new customer contact points.

Nomura Real Estate Development Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo / President: Daisaku Matsuo, hereinafter referred to as “our company”) opened the “Proud Online Salon (* 1)”, which was opened in September 2021, where you can easily consult on purchasing a home from your home. ”, we will inform you that a new metaverse space will be installed from November 11, 2022.
In the Metaverse space, there is no need to make a reservation in advance, and customers can enter anonymously with an avatar of their own choosing, and use their spare time to gather information on properties and consult with our sales staff. Utilizing the
characteristics of an entertaining Metaverse space, we will combine it with existing services to provide services that will make it easier for customers to consider housing.
[Image 1

[“Proud Online Salon” metaverse space usage image]
1. What you can do in the metaverse space
The Metaverse space provides customers with the following functions and content. ■ Casual information gathering in an open space
Customers can become an avatar and enter the Metaverse space at any time without any prior reservation.
In the open space, our staff avatars are present during business hours (*2), and customers can gather information on the properties we are currently handling, watch videos, and listen to voices with our staff via avatars. It is possible to solve general questions about housing through conversations and chats.
[Image 2

■ Individual customer service in a space dedicated to one-on-one 　In the event that the consultation develops into a detailed consultation about housing, you can move to a one-on-one space where other customers cannot enter so that you can communicate in more detail with our staff, and consult with us via voice conversation. In addition, it is possible to switch to a regular online consultation using ZOOM without going through an avatar, and we will serve customers according to their wishes.
[Image 3

■ Held a seminar on housing in the metaverse space
In the theater room in the space, we plan to broadcast a video mainly for customers who are in the early stages of looking for a home, and then hold an event to answer individual questions.
It consists of contents such as “how to view the floor plan”, “about loans”, “purchase flow”, etc., and can be used as a place to collect information on your home search.
[Image 4

2. Background of providing Metaverse space
From September 2021, we will introduce information on all properties in the new condominium series “PROUD” developed by our company, from basic know-how for home purchase such as how to select properties and how to make a budget. We have provided the “PROUD Online Salon” that can be used by everyone who is considering owning a home. As a service that allows you to easily consult about buying a home from home, it has been well received even during the corona crisis, and since April this year, the total number of individual responses has exceeded 160, and the number of seminars has been 130. It has been used by many customers. (as of October 2022).
However, advance reservations were required to visit the online salon and regular model rooms, which was a hurdle especially for those who had just started looking for housing.
Therefore, taking advantage of the characteristics of the Metaverse, we provide an environment where customers can anonymously consult about housing using their own avatar, and provide a service that can be used more easily at any time without prior reservation. I was. In the future, the “PROUD Online Salon” will continue to play the role of a consultation desk tailored to customers, and will support the selection of a home that suits each individual by staying close to the needs of more diversified housing in the wake of the corona disaster. We will continue to.
3. Proud Online Salon Metaverse Space Overview
■ Service overview
[Table 2: https://prtimes.jp/data/corp/25694/table/461_1_6cca192467e964d8ecd927aed2e16e82.jpg ]
*1 Proud Online Salon has integrated the metropolitan area, Sendai area, Nagoya area, and western Japan area from October 2022. *2 Depending on the customer’s guidance situation, the person in charge of our company may be absent.
■ Recruitment system and service support
In constructing the Metaverse space, we adopted the Metaverse platform “CYZY SPACE” provided by Metaverse Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture / CEO and President: Naoyoshi Shimatani), including operation settings. We received support from the company and Nomura Real Estate Group’s Prime Cross Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo/President: Kensuke Ueba) in constructing the space and organizing the flow lines on the site.

・Available on smartphones and web browsers
・Communication by voice and chat is possible
・Up to 25 simultaneous connections
[Reference] Regarding the promotion of DX in our housing sales Due to the restrictions on going out due to the spread of the new coronavirus infection, we have been unable to accept visitors to our model rooms casually. rice field.
From the spring of 2020, online customer service will be started for each property, and in September 2021, the “PROUD Online Salon” will be newly launched, where information on all PROUD properties that will be developed can be summarized and introduced. Until now, when
considering purchasing a newly built condominium, it was common for customers to first visit a model room or model house. have been arranged. In addition, in June this year, we will digitize
presentation tools and sales materials for all properties
(condominiums and detached houses) of the newly built condominium series “PROUD” nationwide, and support cloud platforms so that materials can be viewed regardless of location. We are continuing our efforts to improve convenience for our customers.

・ Proud Online Salon (announced in September 2021)
A new service “Proud Online Salon-Tokyo area-” that allows you to consult on buying a home at home even in the corona wreck
　Press release: https://www.nomura-re.co.jp/cfiles/news/n2021092701882.pdf Proud Online Salon: https://www.proud-web.jp/mansion/z101811/ ・Digitalization of sales materials at all PROUD properties ・Support for cloud platform (announced in June 2022)
　Press release: https://www.nomura-re.co.jp/cfiles/news/n2022060902048.pdf ・Introduced AR tools for sale of detached house series “PROUD SEASON” When introducing an unfinished detached building for sale, hold your iPad over an AR (augmented reality) marker set at the construction site so that you can imagine the completion time, and the cityscape in VR (virtual reality) will be projected. We have introduced an AR tool that allows you to check the layout of buildings, the distance between adjacent buildings, and the exterior design.
Proud Season Official Website: https://www.proud-web.jp/proud-season/ iPad is a trademark of Apple Inc., registered in the U.S. and other countries. [Image 5

[Image of using AR]

Details about this release:
https://prtimes.jp/main/html/rd/p/000000461.000025694.html