Survey Results: Japanese Websites Have an Average of 13 Trackers Japanese websites have an average of 13 trackers, revealing data collection and monetization
A recent study by cybersecurity firm NordVPN found that Japanese websites have an average of 13 trackers to collect and monetize their data. There are even more Japanese shopping, news and streaming websites, with an average of 14 trackers.
Most of the trackers discovered were third-party, with about 30% Google, 11% Facebook and 7% Adobe trackers. These companies later use the collected data for marketing purposes.
“The number of website trackers depends mainly on the data protection laws of the country. Therefore, in Central and Northern Europe, where the rules of the EU General Data Protection Regulation (GDPR) apply, there are more website trackers than in the United States. In the United States, there is no single law that covers all types of data privacy in all states,” said Daniel Marcousson, privacy expert at NordVPN. increase.
Researchers looked at the 100 most popular websites in 25 countries around the world. By using three different tracking blocks, we were able to see how many trackers (cookies, tracking pixels, etc.) these websites use to learn more about their users.
Why are trackers dangerous for Japanese people?
Trackers are typically inserted into website code, making them difficult for most users to detect. The types of information trackers collect include your IP address, location, browsing history, how many times you clicked on our website, what items you looked at and for how long, and data about the browser and device you are using. will be Trackers help website administrators improve the user experience after analyzing how visitors interact with the website.
On the other hand, information collected by trackers may also be sold to third-party companies (such as Google, Facebook, and Adobe mentioned above) to build user profiles. They use this profile to track users from website to website and serve more targeted
The worst case scenario is when cybercriminals get their hands on this data. Cybercriminals may create detailed portfolios about a person and create highly personal and believable messages to use in phishing attacks.
How to prevent tracking
According to a NordVPN survey
[https://nordvpn.com/research-lab/tracked-down/], 47% of people around the world are worried about being tracked by major SNS (such as Facebook), and 39% People worry about their data being collected by information and advertising aggregators (such as Google), and 38% of people don’t want their data to be seen by marketing companies. . Daniel Marcusson lists several ways to make it harder for users to be tracked online.
Use a VPN: By using a VPN, you can hide your real IP address and location from all third parties such as ISPs, cybercriminals, network administrators and advertisers.
Install Tracking Blocks: Stop your browser from collecting information or act as an ad blocker. Some tracking blocks like NordVPN’s Threat Prevention offer other cybersecurity features such as malware protection.
Use a privacy browser: Avoid auto-syncing, spell checking,
auto-filling, plug-ins and use an internet browser that respects your online privacy.
Stop using Google: Google tracks a lot of data about you. If you want to avoid tracking, you should opt for other email providers and search engines.
You can see the research method here:
NordVPN is the world’s most advanced VPN service provider, used by millions of users worldwide. We offer Double VPN, Onion Over VPN and guarantee zero tracking privacy. One of the product’s key features is Threat Prevention, which blocks malicious websites, malware, trackers, and ads. NordVPN’s apps are user-friendly and offer some of the best prices on the market. It has over 5,000 servers in 60 countries. For more information, please visit: https://www.nordvpn.com/ja/
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