Delsole Co., Ltd.
November 20th is “Pizza Day” Enjoy delicious pizza at home! Half a century of making pizza. Pizza Pioneer Del Sole Holds “Handmade Pizza Parent-Child Experience” Event for the First Time
Kobunsha “Mart” x Delsole Conveying understanding, familiarity, and the joy of making pizza through food experiences
Delsole Co., Ltd. held a “handmade pizza parent-child experience” event at Delsole SHOP Grill Harvester Osaki on October 15, ahead of “Pizza Day” on November 20, which was established by the Pizza Council in 2013. . This event was held in 1964, when pizza was completely unfamiliar in Japan, with the idea of “I want to enrich Japanese dining tables with delicious food from around the world.” This is the first “Pizza Day” commemorative event by Delsole, who started Parents and children of Kobunsha’s “Mart” participated in the event, which was held with the aim of increasing the enjoyment of making pizza, understanding and familiarity with pizza through the food experience at the event, and wanting to incorporate it into the daily dining table. While learning, the group challenged to make only one original pizza in the world.
Delsole Co., Ltd. (Koto-ku, Tokyo, Chairman: Aiko Okawara, hereinafter referred to as Delsole) will launch Delsole SHOP Grill Harvester on October 15th, ahead of “Pizza Day” on November 20th, which was established by the Pizza Council in 2013. We held a “handmade pizza parent-child experience” event in Osaki. This event was held in 1964, when pizza was completely unfamiliar in Japan, with the idea of “I want to enrich Japanese dining tables with delicious food from around the world.” This is the first “Pizza Day” commemorative event by Delsole, who started
Parents and children of Kobunsha’s “Mart” participated in the event, which was held with the aim of increasing the enjoyment of making pizza, understanding and familiarity with pizza through the food experience at the event, and wanting to incorporate it into the daily dining table. While learning, the group challenged to make only one original pizza in the world.
Commemorative photo with all participants
Background of collaboration with lifestyle media “Mart”
“Mart” is aimed at “mothers who have children in elementary school and are busy with work,” adding value to the slogan “more fun today” in addition to “shorter working hours” and “convenience.” We provide information. Del Sole offers new variations and values that make it easy to enjoy meals and dining tables, with “easy food” as the communication concept of the product lineup. The main users are close to Mart readers and have a high degree of affinity, which led to the collaboration.
Long-term expanding pizza market
According to the results of the “Pizza Market Survey” announced by the Pizza Association in August this year, the estimated terminal sales of pizza in fiscal 2021 will exceed 300 billion yen for the first time, reaching a record high of 314.86 billion yen (282.90 billion yen in the previous fiscal year). yen) grew significantly by 111.3% year-on-year. Estimated end sales of pizza grew for two consecutive years in 2018 and 2019, and although it was negative in 2020, it is showing significant growth again.
The “pizza market survey” has been conducted since 1994, when the association was established, but since it has expanded 1.7 times compared to the beginning of 1993, it is predicted that the demand for pizza will continue to increase in the future.
Children learn about pizza and experience it!
The event consisted of classroom lectures with quizzes to increase the fun of pizza making, understanding of pizza, and familiarity with pizza, and the experience of making original pizza from pizza dough. What is the difference, the difference between “Naples Pizza” and “Milan Pizza”, and the origin of the name “Standard Pizza Margherita”? Parents and children thought about quizzes such as “, and learned about the history of pizza and Pizza Day in a fun way. Children who have become familiar with pizza will be able to create an image by watching a demonstration of how the chef, who plays the role of teacher, kneads and rolls pizza dough (dough ball) into a ball, spreads pizza sauce on it, and puts toppings on it. Even with the difficult process of arranging the shape, I completed the pizza of my choice while receiving advice. The pizza baked in the shop’s authentic kiln is sampled while talking about the impressions of making pizza with parents and children. Some people said, “It’s delicious!” and “I want to make it again.”
Pick your toppings and make a pizza
Little pizza makers kneading the dough with serious expressions [Image 4
Commemorative photo taken to commemorate the completion of handmade pizza [Image 5
Parents and children can sample the only original pizza in the world! How about eating delicious pizza at home on “Pizza Day”?
For everyone who participated in this event, three popular chilled pizzas from Delsole (Italian pizza uncured ham, a little extravagant pizza mix / Margherita) and two pizza crusts that you can make your own original pizza just by topping with your favorite ingredients. (Neapolitan-style pizza crust, Milanese-style pizza crust) were brought home as souvenirs. Please enjoy delicious pizza at home on November 20th, “Pizza Day”.
Del Sole’s popular chilled pizza 3 types and pizza crust 2 types [Image 7
pizza day logo
Introducing the pattern of the event
The event is also introduced on the Mart official website and Del Sole’s official Instagram.
[Mart official website]
[Delsole Official Instagram]
Mart official website and Delsole official Instagram
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