Dear members of the press,
Shinshu Chikuma Tourism Bureau
[November 26th (Saturday) implementation] “NEO Neon” monitor tour to enjoy snacks at Togura Kamiyamada Onsen
The Shinshu Chikuma Tourism Bureau began recruiting participants for a monitor tour developed with Kinki Nippon Tourist Co., Ltd.
General Incorporated Association Shinshu Chikuma Tourism Bureau (location: Chikuma City, Nagano Prefecture, Chairman: Masaki Wakabayashi, hereinafter referred to as authority) Kinki Nippon Tourist Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Masahiko Takaura, hereinafter referred to as Kinki Nippon Tourist) and 11 A “NEO Neon” snack experience monitor tour will be held on Saturday, March 26th.
Photo right: Cyber Okansan
In the “NEO Neon” snack experience monitor tour, in addition to an overview of this project, a cyber mom who carries the neon symbol of the project (Seoyeon) said that about 15 or more snack stores that are “NEO Neon” cooperating stores. We parade through a certain hot spring town and lead the trial session. Experience the snack culture open to everyone by preparing a website that shows the price structure of snacks and the inside of the store, “daytime snacks” that use snacks during lunchtime, original sweets “Night ☆ Sunday” prepared by each store, and non-alcoholic drinks. It is a tour that can be done. [Image 2
Overview of the “NEO Neon” monitor tour
Togura Kamiyamada hot spring town in Chikuma City, Nagano Prefecture is dotted with snack bars. This is a 2-day, 1-night monitor tour where you can experience new ways to enjoy snacks.
*Accommodation fee, meal fee, experience fee, and tour conductor fee are included in this tour.
*Transportation expenses to the meeting place and expenses incurred during free activities will be borne by the participants.
*No cancellation fee will be charged for this monitor tour.
1. For people in their 20s to 30s (regardless of gender)
2. Dissemination of this tour experience through SNS (either Instagram, Twitter, YouTube, or TikTok)
* Posts with “#NEO Neon”
3. Answering the questionnaire (about A42 sheets) after the tour *This tour is part of the Japan Tourism Agency’s “Creation project to create locally profitable flagship products that utilize unique local tourism resources.”
Tour conductor: Accompanied by a tour conductor (from meeting at Togura station to dissolution at Togura station)
Application deadline: November 22, 2022 (Tuesday) *A lottery will be held if the number of applicants exceeds the capacity (20 people). Inquiries/applications
Person in charge: Shirota
Kinki Nippon Tourist Co., Ltd. Nagano Branch TEL: 026-227-7112 【Schedule】
Background of “NEO Neon” implementation
Togura Kamiyamada On is said to be the pioneer of entertainment districts in hot spring areas, and there are nearly 100 restaurants in the entertainment district with many snacks. While regular customers continue to visit even during the corona crisis, it is difficult for young people to open the door due to the difficulty of entering, such as “unclear price experience”, “don’t know how to enjoy it”, and “consideration for regular customers”. There is a status quo. Therefore, a project called “NEO Neon” was started with the aim of reigniting the snack culture in order to redefine snacks from local resources and have them use them casually. A tour for the general public will be held on December 9th and January, and a snack course will also be held in Shibuya so that people from outside the prefecture can learn about the charm of Kamiyamada Onsen Town Snacks. Details: https://neoneon.jp/
Organization name: Shinshu Chikuma Tourism Bureau
Address: 2-12-10 Kamiyamada Onsen, Chikuma City, Nagano Prefecture 389-0821 HP: https://chikuma-kanko.com/
Phone number: 026-261-0300
■Travel planning and implementation
Company name: Kinki Nippon Tourist Co., Ltd. Nagano Branch
Address: 〒380-0936 Nagano Prefecture Nagano City Nakagosho Okadacho 173-8 Mitsui Sumitomo Insurance Nagano Building 5F
Phone number: 026-227-7112
Details about this release: