November will be the freshest in the universe!? Support Okayama’s agriculture at “Ichiba-ssu” When you press the button to get off the bus, you’ll hear a wrap “Yo! Yo! Okayama)

Ryobi Holdings Co., Ltd.
November will be the freshest in the universe!? Support Okayama’s agriculture at “Ichiba-ssu” When you press the button to get off the bus, you’ll hear a wrap “Yo! Yo! Okayama)
Focusing on Okayama Prefecture’s food self-sufficiency rate, this project aims to increase interest in local production for local consumption and food and agriculture.

The bus unit of the Ryobi Group (Secretariat: Mori no Machi Grace Office Square, Shimoishii, Kita-ku, Okayama City, Okayama Prefecture) – a general term for the bus business operating company of the Ryobi Group – sees this as the critical moment for the survival of the bus business in 2022. The Ryobi Group bus unit will make a concerted effort to promote the project –https://uchu1prj.jp/-, which aims to create the most interesting public transportation in the universe, and plan a monthly mechanism that will make you want to ride a bus to revive public transportation. I am aiming.
November is “Ichiba-ssu” (operating from November 11th). Okayama Prefecture’s food self-sufficiency rate ranks 30th among all prefectures in Japan (based on production value | Food
self-sufficiency rate by prefecture in 2019 | Ministry of Agriculture, Forestry and Fisheries). This time, we focused on Okayama Prefecture’s food self-sufficiency rate, which is by no means high, and decided to tackle local production for local consumption and increase interest in food and agriculture.
[Image 1d52428-105-c0dfcf4ea8ceb3594d01-4.png&s3=52428-105-2d78f717bbf81df9a4f475e65858dd0c-729x415.png
Project overview
For busy people, we proposed that you can shop for Okayama
agricultural products on the bus. In addition, against the backdrop of a decrease in the number of farmers engaged in agriculture and a slump in the food self-sufficiency rate, the bus will become an
entertainment spot for Okayama agricultural products and a place to disseminate information such as food knowledge and recipes. We will carry out a planning bus and campaign that is not.
Plan contents:
(1) Special vehicle Ichiba Ssu
[Image 2d52428-105-537c71355a872f7811d3-7.jpg&s3=52428-105-98e0a80308e2eb6f56fd51faadd56f24-1279x959.jpg
Market Ssu
Operation period: Scheduled for November 11 (Friday) to November 30 (Wednesday) Vehicle used: Tamano Shibukawa Limited Express Bus
Vehicle affiliation: Ryobi Bus Tamano Office
Service Area: Between Okayama Station and Tamano
Number of services: 3-4 round trips/day *Operating schedules will be announced on the official website.
Inquiries regarding service: 0863-31-1616 (Ryobi Bus Tamano Office) Features:
1. Selling local vegetables on board
[Image 3d52428-105-49d4ac667b3df8fce34b-8.jpg&s3=52428-105-7404576917530103c0d4f4b4e8f37bda-1279x959.jpg
Selling vegetables on board
Sale date: November 19th (Sat), 20th (Sun), 26th (Sat), 27th (Sun) * Coordinated project: On the same day as above, vegetables from Okayama Prefecture will be sold at “Mori no Machi Bus Stop” in Mori no Machi Grace.
*November 20th (Sun) and 27th (Sun) are fixed-route bus and tram fares free days 2. You can buy agricultural products from inside the bus
“Ichiba Ssu Online Shop” will open on Friday, November 11th. You can access from the two-dimensional code inside the bus and purchase vegetables and agricultural products produced in Okayama.
*The two-dimensional code of “Ichiba Ssu Online Shop” will be deployed on all Ryobi buses (89 vehicles). (Installed sequentially after November 11)
3. Grow vegetables in the car!
[Image 4d52428-105-e29c5bd5e712292d003b-1.jpg&s3=52428-105-27693613f5f1149e77b15f388e3f2a23-560x419.jpg
Growing vegetables in the car
An indoor cultivation kit is installed inside the bus.
* Hydroponic vegetables “Ortrano” https://ortolano.info/
*Purchase is also possible from the two-dimensional code inside the train. 4.Vegetables hanging in the car, a mechanism that makes you want to eat vegetables
[Image 5d52428-105-79ea6ea2d59efd65bc95-5.png&s3=52428-105-4153fbbb217ec6ceeef52c0c5e6d7c75-1027x382.png
vegetable car interior
5. Poster jacks in the car to raise awareness of vegetables and increase food self-sufficiency
[Image 6d52428-105-46c8cf17d666d8260018-9.jpg&s3=52428-105-dac8dc6ca59267be9c7f75f7454e026b-1279x959.jpg
car poster jack
*Ryobi Store “Okayama Taste Contest” https://ryobi-store.jp/okayamaaji/ A collaboration poster with
6. When you press the get off button, a cheerful rap “Yo! Yo! [Image 7d52428-105-1e61b3742fb93f6de9f9-6.png&s3=52428-105-38cf6e658f2d2e5bc7ad2f3845006211-931x665.png
wrap with push button
When I listen to it, I want to eat local vegetables.
*The rap will be played at the market in the morning
*There are 2 wrap patterns
(2) Twitter campaign “Photo Contest for the Most Interesting Vegetables in the Universe”
How to apply: Follow the official account of the project aiming for the most interesting public transportation in the universe, and it is funny and cute! , tweeted a photo of a strange-shaped “vegetable” on the #Funny vegetables market
Period: November 19, 2022 (Sat)-November 30, 2022 (Wed) (planned) Prizes: 12 people (8+3+1 “Ya-Sa-i”) will be selected by lottery and will receive vegetable seeds and hydroponic vegetables “Ortrano” (https://ortolano.info/)!
Related information
A project that aims to create the most interesting public
transportation in the universe is a feat! The campaign commercial won the ACC TOKYO CREATIVITY AWARDS -Regional Award-!
https://prtimes.jp/main/action.php?run=html&page=releasedetail&company_id=52428&release_id=100&owner=1 Company Profile
■ Ryobi Group URL: https://ryobi.gr.jp/
Secretariat: 2-10-12 Shimoishii, Kita-ku, Okayama City, Okayama Prefecture Inside Ryobi Holdings Co., Ltd. Headquarters
Representative: Ryobi Group Representative Mitsunobu Kojima
Main group companies: Ryobi Holdings Co., Ltd., Ryobi Systems Co., Ltd., Okayama Kotsu Co., Ltd.,
A total of 42 companies, including Wakayama Electric Railway Co., Ltd. and Chugoku Bus Co., Ltd. (November 2022)
■ Ryobi Holdings Co., Ltd. URL: https://www.ryobi-holdings.jp/ Head office: 5th floor, Mori no Machi Grace Office Square, 2-10-12 Shimoishii, Kita-ku, Okayama City, Okayama Prefecture
Founded: July 1910
Capital: 400 million yen
Representative: Toshiyuki Matsuda, President and CEO
Main business: transportation, real estate, warehousing and customs clearance, supermarket business, maintenance, manufacturing
Overview of Ryobi Group bus unit companies
■ Bus unit management company (Ryobi Holdings Co., Ltd. internal company) Company headquarters location: 1-14-41 Konan-cho, Kita-ku, Okayama City, Okayama Prefecture
■Ryobi Bus Company (Internal company of Ryobi Holdings Co., Ltd.) URL: https://www.ryobi-holdings.jp/bus/
Company headquarters location: 2nd floor, 615-1 Kunitomi, Naka-ku, Okayama City, Okayama Prefecture
■ Okayama Electric Tramway Co., Ltd.
■ Tobi Bus Co., Ltd. URL: https://ryobi.gr.jp/tobi/ Headquarters: 3911-37 Ushimado, Ushimado-cho, Setouchi City, Okayama Prefecture ■ Chugoku Bus Co., Ltd. URL: https://www.chugokubus.jp/Headquarters: 6-12-31 Tajimecho, Fukuyama City, Hiroshima Prefecture
■ Ikasa Bus Company Co., Ltd. URL: https://www.ikasabusco.jp/ Headquarters: 5 Minohama, Kasaoka City, Okayama Prefecture

Details about this release:
https://prtimes.jp/main/html/rd/p/000000105.000052428.html


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