Oenon Holdings Co., Ltd.
Bringing the taste of Asakusa to the whole country! “Asakusa Punch Hachibudo Punch”, where you can enjoy the taste of the famous “Kamiya Bar” in Asakusa, Tokyo, will be sold in advance at 7-Eleven alcoholic beverage stores in the Tokyo metropolitan area (excluding some stores).
Developed with the concept of “A spot for local restaurants and manufacturers!” You can easily enjoy the taste of popular cocktails at “Kamiya Bar”!
Oenon Group’s Godo Shusei Co., Ltd. (President: Yuji Nishinaga, Headquarters: Sumida-ku, Tokyo) is developing tie-up products based on the concept of “spotting local restaurants and manufacturers!” , “Asakusa Punch Hachibudo Punch,” where you can enjoy the taste of the famous “Kamiya Bar” in Asakusa, Tokyo, will be available from November 21st (Monday) at 7-Eleven stores in the Tokyo metropolitan area that handle alcoholic beverages (excluding some stores). will be released in advance.
“Asakusa Punch Hachibudo Punch” is a liquor inspired by the classic cocktail “Hachibudo Punch” of “Kamiya Bar”, which is popular with many people in Asakusa, Tokyo. “Hachibudo Punch” is a popular cocktail made by soaking fruits in “Hachibudo Sake,” a sweet fruit liquor produced and sold by the company and also served at the same store, and adding carbonated water. Inspired by the flavor of the “Hachibudo Punch,” we created a flavor that allows you to enjoy the freshness of citrus and the deep flavor of red wine.
The package depicts the store, which has been popular in Asakusa since the Meiji period, tourists riding rickshaws, and men and women in a retro-modern style, creating a retro feel that Asakusa, a popular tourist destination, creates. Also, on the back side, the history of the store and the taste of “Hachibu Do Punch” are described. [Image 2
“Kamiya Bar” was established in 1880 as Japan’s first bar with the same founder (Kamiya Denbei) as the company, and has been popular in Asakusa for over 140 years. It is popular not only as a restaurant but also as a tourist spot, and was registered as a registered tangible cultural property in 2011 (Heisei 23).
In recent years, as the spread of new coronavirus infections continues to limit and refrain from tourism and eating out, the company has spotlighted restaurants and manufacturers that are loved locally, and disseminates their deliciousness and brands nationwide. We are working on it. We are planning and developing products so that you can enjoy the local atmosphere of all over the country at home. I’m going to make a trigger to carry it.
This time, by releasing the “Asakusa Punch Hachibudo Punch” as a tie-up product developed under the concept of “making a spot for local restaurants and manufacturers!”, we are meeting the needs of customers who want to enjoy the flavors of Asakusa, Tokyo We will respond and liven up local restaurants and manufacturers.
Product name: “Asakusa Punch Hachibudo Punch”
Item: Liqueur (Fizzy) 1.
Alcohol content: 3%
Packing: 24 cardboard boxes
Reference retail price: 173 yen (excluding tax)
Release date: November 21, 2022 (Monday)
Release area: Seven-Eleven alcoholic beverage stores in the Tokyo metropolitan area (excluding some stores)
～”Kamiya Bar” and “Hachibudo Sake”～
“Kamiya Bar”, Japan’s first bar, is located in Asakusa 1-chome 1st, and has been popular with customers who want to enjoy alcohol and experience the downtown atmosphere for about 140 years. The way to enjoy well-chilled “Denki Bran” straight instead of beer as a chaser is widely known at the store and is considered stylish. “Hachibudo sake” is still loved along with “Denki Bran” at the historical “Kamiya Bar”.
“Hachibudo sake” is an improved version of Japan’s first sweet wine, “Hachijirushi Kouzan Budoshu,” to suit the tastes of the common people. Based on red and white wine, it is a blend of herbal extracts and sugar, and you can enjoy its unique aroma and faint sweetness. “Hachijirushi Koraku Budoshu” is a sweet fruit liqueur created in 1881 by Denbei Kamiya, who added honey and Chinese herbal medicine to imported wine to make it more palatable to Japanese people. In addition to newspaper advertisements, which were still rare at the time, it was widely used for outdoor advertisements such as billboards and wrapping advertisements on trains, and by around 1900, it had become a nationwide product. In 1927, Hachijirushi Koraku Budoshu changed its name to Hachibudoshu in 1927, and then to Hachibudoshu in 1958, and continues to be loved by many people today. .
We hope that “Asakusa Punch Hachibudo Punch” will spread the appeal of “Kamiya Bar” and “Hachibudo Sake” to many people throughout the country.
Details about this release: