MRS Advertising Research Co., Ltd.
Opened a “digital archive that moves people” service site that does not end after creation!
MRS Advertising Survey (Headquarters: Chiyoda-ku, Tokyo; President: Osamu Yokoshima; hereinafter referred to as our company) has newly launched a service site for local governments regarding “digital archive business aimed at regional revitalization”. Created and published.
■ “Digital archive that moves people” service site (URL:
https://da.mrs-research.com)
[Image 1
Service site
On this site, we will provide an easy-to-understand explanation of the value provided by our proposed “digital archive that moves people” and examples of implementation.
In the case study, we have posted an interview with the person in charge of the digital archive of the “town magazine” that we worked with Ichikawamisato Town, Yamanashi Prefecture as the first step. ▼ New possibilities for town magazines born in workshops (Lifelong Learning Division Town Library Section)
https://da.mrs-research.com/achievement/IchikawaMisato-1
▼ New attractiveness of the town realized by digital archive (General Affairs Division, Public Hearing and Public Relations Section) https://da.mrs-research.com/achievement/ichikawamisato-2
■ MRS advertising research digital archive business
On the occasion of the 50th anniversary of its founding last year, MRS Advertisement Research Co., Ltd. started a “digital archive business for local governments for the purpose of regional revitalization”. [Image 2
Digital archives that move people
Until now, many cases of “digital archives” have been for the purpose of digitizing, recording and preserving tangible and intangible cultural resources, including the collections of museums and libraries. It has become “make and finish”.
We have deepened our understanding of both creators and receivers while supporting advertising activities that aim to “make the creators move the receivers.”
That is why we would like to contribute to the revitalization of the region with a “digital archive that moves people” that makes users think, “It is interesting and I want to do something with it,” rather than creating a digital archive that is finished.
■Company information
Company name: MRS Advertising Research Co., Ltd.
Business description: Production and sales of statistics on the amount of advertisements placed in newspapers, magazines, and transportation (database business)
Marketing research business
Major Customers: Advertising Agencies, Newspapers, Publishers Location: Toyo Building 12F, 1-4-17 Kanda Misakicho, Chiyoda-ku, Tokyo Number of employees: 72
Established: March 4, 1971
Website: https://mrs-ads.com/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000010.000058155.html
MAIL:cr@prtimes.co.jp