Orbis Co., Ltd.
ORBIS Accelerates New CRM Strategy Centered on Apps
Expanding the functions of the “ORBIS app” enables the provision of a personalized beauty experience! Improving CX value through lifelong companion communication centered on beauty
ORBIS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Takuma Kobayashi, hereinafter: ORBIS) will accelerate its CRM strategy centered on apps and improve LTV (customer lifetime value) by November 2022. The “ORBIS app” will be further updated from Monday, May 21st, and a new in-app service “Hada Cal.te” will start.
In the past, correlations such as “customers who purchased item A are likely to purchase item B” were found mainly from “purchase data,” but the “ORBIS app” provides skin analysis, psychological tests, article content, etc. . By utilizing “non-purchase data” such as the results of these analyzes and interest trends in articles, and understanding customer preferences, it is possible to answer questions such as “why are customers who purchased A more likely to purchase B? Communication is possible after discovering causal relationships such as “. We will strengthen relationships with customers by providing brand experience value that is not limited to products.
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