Orion Beer Co., Ltd.
The newly released Orion The Premium is doing well! Over 550,000 copies*1 sold in 4 weeks from release!
Recorded the largest shipment * 2 of our new beer product in the past 10 years!
Orion Beer Co., Ltd. announced that sales of “Orion The Premium,” which was released on Tuesday, October 25, were strong, and that it was the largest shipment*2 among Orion Beer new products in the past 10 years. To do. This product was released as Orion Beer’s first premium beer.
Orion Beer Co., Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture, President and CEO Hajime Murano) announced that sales of Orion The Premium, which was released on Tuesday, October 25, have been strong, and that the past 10 years We are pleased to inform you that it has become the largest shipment * 2 of Orion Beer’s new products. This product was released as Orion Beer’s first premium beer.
*1 Converted to 350ml
*2 Shipment volume of canned products in 4 weeks from release This product features a fruity aroma and a smooth taste with less bitterness, which was realized by using the new yeast “Okinawa Yeast OB-001” found in the rich nature of Okinawa. ‘s premium beer. Our customers have given us high marks for its taste, such as “It’s refreshing, rich, and gorgeous,” “It’s not bitter, but it still feels like beer,” and “It tastes just like the delicious draft beer you’d drink at a restaurant.” .
In addition, we have received voices of sympathy for the product concept unique to Okinawa, such as “”Okinawa Yeast OB-001″ is Okinawan and wonderful” and “I am very happy to drink Okinawan beer”. “Orion The Premium” will convey the charm of Okinawa under the slogan “Let’s create another Okinawa that can be proud of to the world.” Product Summary
[Product name] Orion The Premium
[Release date] Tuesday, October 25, 2022
[Liquor category] Beer
[Ingredients] Malt (manufactured overseas), hops, barley
[Alcohol content] 5%
[Package] 350ml can, 500ml can, 500ml medium bottle, 10L barrel [Product concept] An unprecedented taste created by new yeast discovered in Okinawa’s nature. Relax and heal while feeling the nature of Okinawa. It’s a premium beer that makes you feel such luxury.
[Features] Features a fruity aroma and a smooth taste with less bitterness while maintaining a strong body.
[Sales area] Cans: Okinawa Prefecture, Amami Islands area, our EC site Barrel, bottle: Okinawa Prefecture
[Price] Open price
Details about this release: