Orion Star Technology Co., Ltd. Orion Star Technology Co., Ltd. was selected as an industry representative for the interaction innovation space of WPP, the world’s largest advertising agency group.

Orion Star Robotics US Inc.
Orion Star Technology Co., Ltd. was selected as an industry
representative for the interaction innovation space of WPP, the world’s largest advertising agency group.

On October 24th, the VMLY&R office of WPP, the world’s largest advertising agency group, unveiled a new Interaction Innovation Space. In the future, this space will serve as VMLY&R’s innovation space, where new marketing concepts can be presented to co-branding partners, as well as training and design certification for employees.
The innovation space has a total of 6 themed experience areas: room theme, play theme, communication theme, outing theme, QSR theme, and The Flagship 2.0 theme. The new Innovation Space is home to many high-standard products. It is mainly provided by famous technology companies such as Orion Star, BrandLab360, StoreLab, EyeKandy, SocialVend, ArcStream, Hypersvn, Pixel Artworks. Various usage scenes such as future life, games, and retail were exhibited.
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Orion Star Technology Co., Ltd. has entered the QSR smart dining area as a representative of industry pioneers. The new generation service robot Lucki is also active. Explore future co-branding with the WPP UK team.
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Debbie Ellison, Global Chief Digital Officer, VMLY&R Commerce, said: “If you do a single sales channel, it can be disjointed and
uncomfortable.In this new innovation space, we will co-create branding with companies, so that other companies’ sales channels will also recognize our brand. We can expect expansion of marketing activities, promotion of engagement, purchases, etc. while complementing each other.”
Details about this release:
https://prtimes.jp/main/html/rd/p/000000012.000110665.html


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