Paula Proposal of “happiness makeup” that overflows with happiness Make-up that incorporates the three elements of a face that expresses happiness, such as the cheeks and corners of the mouth

Proposal of “happiness makeup” that overflows with happiness Makeup that incorporates the three elements of a happy face, such as the cheeks and corners of the mouth

POLA Inc. (Headquarters: Shinagawa-ku, Tokyo, President: Miki Oikawa)’s “POLA Happiness Research Institute” is based on the results of research on “faces that show a sense of happiness.” Developed Happy Makeup.
[Image 1

This year, POLA will increase the degree of “happy faces” from facial image data based on correlation analysis between the spatial frequency intensity obtained from facial image data and the evaluation value of faces that express a sense of happiness. Developed a new technology for accurate evaluation*. As a result, we found that three factors related to the appearance of the skin around the cheeks and mouth are necessary for a happy face, regardless of age. “Happy makeup” is a makeup that incorporates these three elements.
*Released on March 15, 2022 New technology development to evaluate “happy faces” [Happy makeup full of happiness]
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1. Cheek skin looks smooth
2. Cheeks look lifted
3. The corners of the mouth look raised
We have released a video about the points of makeup.
The video can also be accessed from the QR code
Point 1. Cheek skin looks smooth
→Apply the cream foundation in a circular motion.
[Image 3

Unevenness on the skin makes it easier to create shadows, but the smooth finish makes it look more glossy. If the area around the eyes becomes dark, the smoothness of the cheeks may be impaired, so it is recommended to apply multiple layers under the eyes and other areas where you want to cover.
Point 2. Cheeks look lifted
→Put the blush in a circle where it rises when you smile.
[Image 4

Point 3. The corners of the mouth look raised.
→ Cover the corners of the mouth with a concealer. Draw a sharp lip line at the corner of the mouth.
[Image 5

[Supplementary material] Evaluation of skin finished with happy makeup in the development of a new technology that evaluates a “happy face” As a representative example, we removed the hair and ears from each face image data with makeup applied according to the three points of happy makeup, and created an image with the same size and position of the face. By using the strength value of a specific spatial frequency, we evaluated the degree of “happiness of the face” with a relational expression* that describes the degree of “happiness”.
When facial images were evaluated for each of the happy makeup processes 1 to 3 from the state of bare skin without doing anything, the facial images that incorporate all three elements were “faces with a sense of happiness” compared to bare skin. score increased and tended to appear happier.
*Released on March 15, 2022 New technology development to evaluate “happy faces” Equation: =-4.433832+(1.0291806 x R4)+(2.1284523 x R6)+(-1.14673 x R10)+(1.3188023 x R11)+(3.1612062 x R12)+(-2.509092 x R13)+(0.7406471 xR24)+ (-1.540866 x R29)+(-2.062135 x R68)+(-3.977294 x
R79)+(1.8109804 x R80)+(1.5980875 x R88)+(-3.278925 x R109)+(2.0183678 x R112)+(-2.000037 x R127)+(4.1881341 x R133)+(-0.418772 x
G5)+(1.1394821 x G8)+(-2.334774 x G12)+(1.634245 x G13)+(-2.010401 x G22)+(0.8383603 x G26)+(1.3526653 x G33)+(-1.684988 x G43)+(-2.425363 x G105)+(-2.259147 x G110)+(4.125416 x G115)+(2.454947 x
G125)+(-2.971531 x G128)+(1.9774756 x G132)+ (-0.791885 x
B9)+(-1.018734 x B15)+(-2.012453 x B28)+(1.8795505 x B36)+(1.7686815 x B41)+(-1.311655 x B47)+(1.355811 x B48)+(2.8066131 x B57 )+(3.6181894 x B68)+(1.8173531 x B93)+(-2.622764 x B102)+(4.0632072 x
B108)+(-2.448105 x B122)+(-0.649974 x BW2)+(-1.1173 x BW46)+(- 2.503334 x BW63)+(2.1046171 x BW74)+(-2.912047 x BW75)+(2.382319 x BW83)+(-2.74303 x BW85)
R, G, B, BW are intensity values ​​of specific spatial frequencies [Supplementary material]
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[Score criteria]
Score 1: Doesn’t look very happy
Score 2: Doesn’t look very happy
Score 3: Doesn’t look happy
Score 4: Can’t say
Score 5: You look happy
Score 6: Looks pretty happy Score 7: Looks very happy
(The image is a representative example)
POLA Happiness Research Institute
From April 2021, POLA will partner with Professor Takashi Maeno of the Keio University Graduate School of System Design and Management, who is an expert in happiness studies, and Madoka Maeno of the SDM Institute attached to the Keio University Graduate School of System Design and Management. With the cooperation of the POLA Happiness Research Institute, we established the POLA HAPPINESS LABORATORY, which aims to create a system for realizing beautiful and happy ways of life and well-being for employees, business partners and their families, customers, stakeholders, and local communities and society, and to disseminate information internally and externally. For enlightenment, various research is continuing. Through activities such as surveys of employees, business partners, and consumers about their level of happiness, identifying factors that make up POLA’s original happiness, and developing solutions based on happiness research, Pursue the lasting happiness of people and society who desire good health and well-being.
POLA Innovation Center
In July 2022, POLA Corporation launched the “POLA Innovation Center” within its headquarters. Armed with science and technology, we will promote open innovation and create new value.
Details about this release:


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