Penmark Co., Ltd. Survey data of 230,000 Generation Z vol.1 Industry of choice for job hunting “manufactur ers are the most”, about 1 in 8 people want to start a business

Penmark Co., Ltd.
[Survey data of 230,000 Generation Z people vol.1] The industry in which people want to look for a job is “manufacturers are the most”, about 1 in 8 people want to start a business

Penmark Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director: Naoaki Yokoyama, hereinafter Penmark) is targeting active students who use the course management SNS “Penmark” for university students. We conducted a
fact-finding survey on changes in student life of Generation Z due to the effects of the new coronavirus.
The purpose of this survey is to clarify the issues that Generation Z students currently face by investigating “changes in student life due to the effects of the new coronavirus” using a large-scale
quantitative questionnaire. For the detailed survey results of all three times, please see Vol.3 scheduled to be delivered in
[Survey target]
Survey target: Students using the “Penmark official LINE account” Target area: All over Japan
Survey period: September 22nd to September 30th, 2022
Survey method: Smartphone web survey targeting LINE users
Number of valid responses: 229,617* (Humanities: 135,933, Science: 87,943, etc. / University students: 190,737, Graduate students: 10,563, Specialized training college students: 12,737, etc.) [Summary of the results of this survey]
・Preferred industry for job hunting “manufacturers are the most”, about 1 in 8 people want to start a business
・One in four first- and second-year university students participated in an internship ・Interested
Approximately 1 in 8 people want to start a business
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The top industries of choice were 1st “manufacturer (23.9%)”, 2nd “IT/software/communications (17.2%)”, and 3rd “trading company (15.3%)”. More than 20% of students in all grades aspire to be a “manufacturer” in first place.
In addition, about 1 in 8 students chose “I want to start my own business (12.4%)”. Looking at the universities with a high percentage of students who want to start a business, 1st place is “Nihon University (2.50%)”, 2nd place is “Keio University (1.61%)”, and 3rd place is “Kinki University (1.55%)”.
Keio University, which came in second place, has several systems to support student entrepreneurship, such as “incubation support” and “venture creation support.” Keio University has the highest number. In addition, according to the “Survey on the Reality of University Startups”*1 released by the Ministry of Economy, Trade and Industry, the number of companies has been increasing every year since 2014, and in 2021 the number of companies and the number of increases will reach a record high. The high level of interest in entrepreneurship among students can be seen from the fact that
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*1 “Survey on the Actual Conditions of University Startups” May 2022 1 in 4 first- and second-year university students participate in or are interested in internships

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Looking at the current situation of job hunting as a whole, “I have finished job hunting (17.9%)”, “I have not started job hunting yet, but I am interested in internship (14.7%)”, “I have not started job hunting yet” 9.1% do not participate in internships.” Of the students who responded that they were “participating in or interested in internships,” the result was 21.0% for first-year students and 26.3% for second-year students. About 1 in 4 first and second year students answered that they were “participating in or interested in an internship”, and 1.78% of first and second year students answered that they would continue job hunting (already received a job offer). From the fact that there are many students, it seems that they are living a student life with an awareness of employment from before the third year of university, when job hunting begins in earnest.
In addition, in June 2022, the Ministry of Economy, Trade and Industry, the Ministry of Education, Culture, Sports, Science and Technology, and the Ministry of Health, Labor and Welfare will revise the “Basic Concept for Promoting Internships.” From the current sophomore year, it is possible to use the acquired student information for internships that meet certain requirements for public relations activities and recruitment selection activities, so early
participation in internships that are directly linked to recruitment is expected in the future. . *2
*2 “Basic policy on promoting internships” ■ About the pen mark
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Our company is a startup company that promotes “DX of university life” with the mission of “enriching the lives of students”. We are developing and providing “Penmark”, a course management SNS for university students.
In “Penmark”, it is possible to create a timetable based on class data and word of mouth specific to each university, which exceeds several million cases in total. You can also communicate with other students taking the same class in the in-class talk room. In addition, it is equipped with a function to manage notes, assignments, and attendance, and a bulletin board on campus that allows you to freely exchange information on each topic with classmates, etc., to consistently support the learning activities of university students.
Download the app here
App HP:
AppStore (iOS):
Google Play (Android):
■ Company Profile
Company name: Penmark Co., Ltd.
Established: December 21, 2018
Capital: 868,110,738 yen (including capital reserve)
Representative Director: Naoaki Yokoyama
Location: Daiwa Meguro Square Building 3F, 1-6-17 Meguro, Meguro-ku, Tokyo 153-0063
Company HP:
■Various links
The information desk
Penmark Ads, an advertising window for corporations
■ Contact information
Recruitment information:
Details about this release:


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