People Co., Ltd. Strategic capital and business alliance with chat marketing company People Co., Ltd. and data platform MicroAd Co., Ltd.

People Co., Ltd.
Strategic capital and business alliance with chat marketing company People Co., Ltd. and data platform MicroAd Co., Ltd.
Promoting joint development of digital solutions in the Taiwanese and Japanese markets.

People Co., Ltd. (location: Shinjuku-ku, Tokyo, CEO: Shinya Ishikawa), which develops chat marketing business mainly in Taiwan, is developing data platform business Micro Ad Co., Ltd. (location: Shibuya-ku, Tokyo, CEO : Kentaro Watanabe) We are pleased to inform you that we have formed a capital and business alliance as follows. Through this alliance, we will strengthen our digital solution operation
capabilities in the Japanese and Taiwanese markets, promote platform development, and further develop the Asian digital marketing market. [Imaged52626-7-afc2f097753e3c0fd122-0.png&s3=52626-7-442695c339b9cec66355cd9f85ee36a5-1932x1314.png
▼Purpose and role of the capital and business alliance
1. We will enhance our digital solution operation capabilities in the Taiwanese market and promote market share expansion.
2. We have developed a new platform by combining Jinnsha’s natural language and image automatic generation AI technology and MicroAd’s data platform technology.
3. Promote market fit to the Asian market centered on Indonesia, Hong Kong, and Singapore, and promote market development with digital solutions originating in Japan.
▼ Comments from both companies
We are very happy to have a strategic alliance with MicroAd, a pioneer in the data platform business. We have a track record of cooperation for more than two years since we started providing chat marketing “ChiChat” in the Taiwan market in 2020, and we are a reliable partner. In the future, we will be a reliable partner for expanding into the Japanese and other Asian markets, as well as a research and
development partner for creating a platform for chat retargeting advertising. With the help of MicroAd, we will promote our business to realize the vision of “opening up the world with AI technology originating in Japan and Taiwan”. (People Co., Ltd. Representative Director Shinya Ishikawa)
Until now, we have worked with people to provide marketing support for customers, mainly in Taiwan, and strive to maximize advertising effectiveness. With this capital and business alliance, we are very much looking forward to working with you to further expand into Taiwan, Japan, and other Asian markets. In preparation for the arrival of the future cookieless era, as the need for chat marketing is accelerating worldwide, we would like to build an even stronger cooperative system with reliable partners as partners. In each country, we will promote our business so that we can return results that exceed the expectations of our customers. (Micro Ad Co., Ltd. Executive Officer and Representative of Taiwanese Corporation Hayato Maruki)
▼ About chat marketing “ChiChat”
Guide users who leave the site to SNS such as LINE, and interview them about their concerns and products they are looking for on SNS. After repeated communication, we propose the best offers and products to users and guide them to conversion. Chat retargeting advertising provided with a performance-based fee structure based on conversions. It will be deployed mainly in the Taiwanese market, and will also be available in the Japanese, Hong Kong, and Singapore markets from 2022, and the number of conversions is growing by more than 250%
year-on-year.
People Co., Ltd. Overview
Company name People Co., Ltd. (English name: Hitobito Inc.)
Representative Representative Director Shinya Ishikawa
Location: 6-27-30 Shinjuku, Shinjuku-ku, Tokyo
Business description Chat marketing business
URL: https://hitobito.co.jp/
Overview of MicroAd Co., Ltd.
Company name MicroAd Co., Ltd.
Representative: Kentaro Watanabe, President and CEO
Head office location: Shibuya Infos Tower 13F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
Business description Data platform business
URL http://www.microad.co.jp/
■ Inquiries about this release
◆ Inquiries about services
https://hitobito.co.jp/contacts
◆ Press inquiries
Public Relations Department Mail: hitobito.support@hitobito.co.jp

Details about this release:
https://prtimes.jp/main/html/rd/p/000000007.000052626.html


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