“Persimmon Kitchen & Deli”, a restaurant specializing in delivery, will open in Shinjuku Gyoen in December 2 022!

Persimmon Limited Liability Company
“Persimmon Kitchen & Deli”, a restaurant specializing in delivery, will open in Shinjuku Gyoen in December 2022!
For those who want to open their own business at low cost

Persimmon LLC (located in Nerima-ku, Tokyo, representative employee: Sho Tamaki) will open Persimmons Kitchen & Deli, a complex incubation kitchen facility specializing in the development of food culture, in the Shinjuku Gyoen area on December 1, 2022. We will have a grand opening. Prior to this, from today, November 25, 2022, we will start recruiting chefs and owners (stores) who wish to move in as an opportunity to open a new store, develop multiple stores, or expand into the Tokyo Shinjuku area.
The change in the food and beverage industry is accelerating, and the food delivery industry is experiencing remarkable market growth, and further development is expected. On the other hand, while the value of face-to-face dining out and dining experiences is being reassessed, it is said that demand will only return to about 70% of what it was before COVID-19.
In an era where the future is uncertain, the cloud kitchen, which can be opened from a small start, is attracting attention as a new business model. Persimmons Kitchen and Deli will take on the challenge of creating new value by adding a studio kitchen that can be rented by the hour to the cloud kitchen.
Our business is consulting and advertising agency. While involved in entrepreneurship and opening support, I decided to launch this business with the desire to help the restaurant industry, which is struggling due to the corona wreck. As an incubation facility for the restaurant industry, we will contribute to the development of food culture.
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Growing demand for delivery Market size
“Persimmons Kitchen & Deli” is a cloud kitchen (11 booths) for ghost restaurants that can accommodate multiple restaurants in one building and a studio kitchen (5th floor, 1st basement floor) that can be rented by the hour. It is a complex facility with 1 basement floor and 5 floors above ground.
[Cloud kitchen for ghost restaurants]

[Image 2

Ghost restaurant delivery counter
On the 2nd floor, 3rd floor, and 4th floor, the independent kitchens without seating for delivery and takeout are each made into private rooms, and the kitchen facilities necessary for opening a restaurant are in place.
Resident chefs/owners (stores) can concentrate on “cooking” and “menu development”. In addition, it is also possible to consult about support such as registration procedures for Uber Eats and delivery carriers representing Demae-can, which are necessary for opening a ghost restaurant, and support after opening.
[Good location 1 minute walk from Shinjuku Gyoenmae Station, where takeout demand is high]
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Delivery delivery trade area
1 minute walk from Shinjuku Gyoenmae Station on the Marunouchi Line. A 13-minute walk from Shinjuku Station, which boasts the highest number of passengers in the world. Shinjuku Gyoen attracts more than 1 million visitors every year as a business area, residential area, and tourist spot, and high demand for lunch, dinner, and take-out is expected.
In addition to orders from residential areas, entertainment areas such as Shinjuku Kabukicho, Golden Gai, and Shinjuku 2-chome have a strong food delivery culture, so demand is high late at night and early in the morning.
[Image 4

Persimmons Kitchen and Deli
[Start-up advice and support for attracting customers]
We are ready to provide advice on opening preparations and operations, as well as support for delivery platform registration.
As support for attracting customers, please contact us for press release creation support and agency, SNS operation, catering lunch box and catering sales agency.
[Image 5

Start-up Advice Customer Attraction Support
[Initial cost set as a low hurdle]
The initial cost of opening a general restaurant is “property acquisition cost (12 to 15 months’ rent)”
“Interior and exterior construction costs”, “kitchen and fixtures costs”, and “overhead expenses” are said to be about 10 million to 20 million yen, but since the kitchen equipment necessary for opening is already in place from the beginning, opening a business can be done at a low cost. is possible.
[Image 6

Ghost restaurant interior drawing
[Hourly Rental Studio Kitchen]
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On the 5th floor and the 1st basement floor, we have a studio kitchen that can be rented by the hour for cooking classes, holding events, and shooting videos for SNS. It can also be used as a community space for ghost restaurant vendors.
[Image 8d111479-1-69ff83c019d41ecff5a4-13.jpg&s3=111479-1-31bb310d905d1cd16fbc94625887af80-997x668.jpg
In addition to delivery and takeout, we are also preparing a pop-up event where the store manager can operate for a day. By having the opportunity to interact directly with customers, it will be a place to show off your skills, and you can expect to get hints for menu development. As the value of face-to-face dining experiences is being reassessed and demand for eating out is gradually returning, we will create an environment that allows for low-risk challenges.

Equipment outline
・ Location: Shinjuku 1-chome Building, 1-5-9 Shinjuku, Shinjuku-ku, Tokyo ・Number of booths available for occupancy: 11 booths
・ Delivery areas: Shinjuku Ward, Shibuya Ward, Chiyoda Ward (depending on the delivery range of each delivery carrier)
[Image 9d111479-1-411938f49122b574ee06-4.jpg&s3=111479-1-fa11fc16c1e61c0c949f0f2b9fea7b80-1280x960.jpg
Persimmons Kitchen and Deli Exterior
Persimmons Kitchen and Deli, an incubation kitchen facility that reduces the risk of opening, aims to contribute to the development of the food and beverage industry by lowering the hurdles for independent openings and new store openings.
【Company Profile】
Company name: GK Persimmon
Established: November 24, 2015
Representative: Sho Tamaki
Head office address: 19-11 Kamishakujininami-cho, Nerima-ku, Tokyo 177-0043 Facility location: Shinjuku 1-chome Building, 1-5-9 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Facility URL: https://persimmon-llc.co.jp/kitchen-and-deli/
Contact l: contact@persimmon-llc.co.jp
Reference material:
https://prtimes.jp/a/?f=d111479-20221124-2ba9f900e6ad70f9d45303061032876c.pdf

Details about this release:
https://prtimes.jp/main/html/rd/p/000000001.000111479.html


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