Philip Morris Japan G.K. A limited quantity product with the first pattern design from IQOS ILUMA “IQOS ILUM A OASIS model” will be released sequentially from Tuesday, November 22, 2022.

Philip Morris Japan LLC
“IQOS ILUMA OASIS Model”, a limited quantity product with the first pattern design from IQOS ILUMA, will be released sequentially from Tuesday, November 22, 2022.

Philip Morris Japan G.K. (Headquarters: Chiyoda-ku, Tokyo, President: Sherry Goh, hereinafter “PMJ”) is equipped with a smart core induction system (R) that eliminates blades and eliminates the need for cleaning after use. “IQOS Irma Oasis Model”, a limited quantity product with the first pattern design from “IQOS Irma Prime”, “IQOS Irma”, and “IQOS Irma One” of the heated cigarette “IQOS Irma Series”, will be available on November 22 ( Tuesday), IQOS online store, IQOS LINE official account, telephone solicitation by the IQOS telesales center, 8 IQOS stores* nationwide, IQOS shops (some stores of Yamada Denki), IQOS corners (some stores affiliated with Don Quijote, etc.) ) will be released. After that, from December 13 (Tuesday), it will be released sequentially at major convenience stores and some tobacco shops. The “IQOS Irma Oasis Model” is the first product with a pattern design in the “IQOS Irma Series”, and the “IQOS Irma One” will be released as the first limited quantity product.
In addition, to commemorate the release of the “IQOS Irma Oasis Model”, from November 15th (Tuesday), 8 IQOS stores nationwide will be developed with special specifications.
PMJ will continue to strive to provide products and services that satisfy smokers over the age of 20 with the aim of realizing a “smoke-free society.”
*As of November 2022
“IQOS Irma Oasis Model” product details
The “IQOS Irma Oasis Model” to be released this time is as follows. [Imaged43993-82-49c99c37c65c3500379c-0.png&s3=43993-82-d11d826ce91168d4c876cd0998b80212-827x909.png
*1 Manufacturer’s suggested retail price as of November 2022. Prices are subject to change without notice.
*2 A fully charged holder can be used twice.
*3 A fully charged holder can be used 20 times. IQOS Irma One does not have auto start and smart gesture functions.
*4 As of November 2022
*5 Sold only by IQOS Irma Prime
*6 The delivery date and sales start date differ depending on the store. Toward the realization of PMJ’s corporate vision of a “smoke-free society” With the aim of realizing a “smoke-free society,” PMI is intended for adult smokers who continue to use tobacco products (20 years of age or older in Japan, the same shall apply hereinafter), and for society in general and various stakeholders from the perspective of public health. We are driving a ‘transformation’ in the tobacco industry, aiming to replace all cigarettes with ‘smoke-free’ products to provide meaningful, scientifically proven alternatives.
PMI is a leading international tobacco company that manufactures and markets cigarettes, smoke-free products and related electronics and accessories and other nicotine-containing products outside the United States. PMI has licensed the IQOS (Platform 1) device and tobacco sticks, which the FDA has approved for sale in the United States as a “Reduced Exposure Tobacco Product,” to Altria Inc. We ship in groups. The FDA has determined that marketing this product with “reduced exposure” communications is appropriate to promote public health. PMI’s focus is on building and scientifically demonstrating new smoke-free product categories that are addictive, not risk-free, but still a better option compared to smoking cigarettes. is. With world-class multi-disciplinary product development capabilities, facilities, and scientifically-proven R&D centers, PMI is committed to ensuring smoke-free products meet adult smoker preferences and stringent regulatory requirements. is the goal. The IQOS range of smoke-free products includes heated tobacco and nicotine-containing e-vapor products. As of September 30, 2022, excluding Russia and Ukraine, PMI’s heat-not-burn tobacco products are sold under the IQOS brand in major cities or nationally in 70 markets worldwide, with approximately 1,350 tobacco products worldwide. It is estimated that 10,000 adult smokers have quit smoking cigarettes and switched to PMI’s smokeless products.
For more information, please visit PMI’s website ( and PMI Science (
Details about this release:


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