DAYLILY JAPAN Co., Ltd.
Pre-order sales of Chinese shoes in collaboration with Taiwanese brand DAYLILY and popular YouTuber miku will start on Friday, November 11, 2022!
DAYLILY JAPAN Co., Ltd. (headquartered in Chuo-ku, Tokyo, CEO Momoe Kobayashi), which develops the Chinese medicine lifestyle brand “DAYLILY” from Taiwan, will release original Chinese shoes in collaboration with popular YouTuber miku on November 11, 2022. Pre-order sales will start at 21:00 on Sunday (Friday) at the DAYLILY official online store. (Sold at 6 stores in Japan from Monday, November 28, 2022)
In addition, to commemorate the collaboration, a pre-order and fitting event will be held at DAYLILY Eslite Life Nihonbashi store and Shinsaibashi Parco store from November 18th (Friday) to November 20th (Sunday), 2022.
Background of DAYLILY x miku collaboration
Miku and DAYLILY first met in Taiwan. Miku has experience living in Taiwan and has been using DAYLILY products on a daily basis. DAYLILY hopes to work with miku, who is also sending out a wonderful lifestyle, and this time, we reached out to her and collaborated. As of November 2022, miku’s YouTube channel, which has 390,000 YouTube channel subscribers, shares his daily life and thoughts through lifestyle, art, interior design, and travel. It continues to be supported by many fans both in Japan and overseas.
Since the establishment of the brand, DAYLILY has been selling not only products related to Chinese medicine, but also Chinese shoes with embroidery made in Tainan as products that convey the healthy lifestyle of Taiwan. With the design of the embroidery, the original China shoes that can only be found here in the world have been completed.
Through DAYLILY x miku’s original Chinese shoes, we hope that as many people as possible can live a healthy and comfortable life and propose a new lifestyle.
Hello everyone, my name is miku. This time, in collaboration with DAYLILY, we have created original Chinese shoes with the theme of “just a little bit”. I myself often wear denim on a daily basis, and the coloring is simple but playful and goes well with denim. I would be happy if you could wear it casually as an accent for casual clothes. And on November 11th (Friday) 21:00, when the pre-order sales start, we will release a LOOKBOOK video of China shoes related to this collaboration, so please take a look.
Collaboration product overview
This time, we have prepared two types of original China shoes that were born from miku’s desire to create Chinese shoes that are easy to match with jeans, which is the basis of miku’s lifestyle. Sizes range from 21.5 to 25.5 cm, and will be delivered in an original shoe bag. [Sales date and time]
Official online site pre-order: From 21:00 on Friday, November 11, 2022 Store sales start: From Monday, November 28, 2022
・DAYLILY official online site https://daylily.com.tw/
・DAYLILY stores (eslite spectrum Nihonbashi store, Yurakucho Marui store, Shibuya Hikarie ShinQs store, LUCUA 1100 store, Shinsaibashi PARCO store, Hakata Marui store)
“DAYLILY x miku Original China Shoes ~Blue~”
Size development: 21.5-25.5cm
Sales price: 8,100 yen (tax included)
“DAYLILY x miku Original China Shoes ~Brown~”
Size development: 21.5-25.5cm
Sales price: 8,100 yen (tax included)
In commemoration of the collaboration, we will also start selling two sets of DAYLILY’s favorite products that miku uses on a daily basis. If you purchase the set together with the original China shoes, you can purchase the set at 5% OFF.
“DAYLILY x miku favorite set ~ Morning Routine ~”
Set contents: Taiwanese sweet apricot kernel tea, concentrated sour plum soup, mountain pickle stick
Sales price: 7,530 yen (tax included)
“DAYLILY x miku favorite set ~ Night Routine ~”
Set contents: Taiwan sweet apricot kernel tea, Taiwanese health hot pot Sales price: 5,450 yen (tax included)
Pre-order and try-on events will be held in a space that reproduces the world view of miku’s lifestyle.
To commemorate the collaboration with miku, a pre-order and try-on event will be held at DAYLILY Eslite spectrum Nihonbashi store and Shinsaibashi Parco store from November 18th (Friday) to November 20th (Sunday), 2022. .
In the event space, miku’s favorite interiors, clothes, miscellaneous goods, etc. will be exhibited to reproduce the world view of her lifestyle. You can try on original China shoes, consult about sizes, and make advance reservations.
[Overview of event]
Location: Eslite spectrum Nihonbashi book corner (before Eslite spectrum selection)
Date: Friday, November 18, 2022-Sunday, November 20, 11:00-20:00 Access: COREDO Muromachi Terrace 2F, 3-2-1 Nihonbashi Muromachi, Chuo-ku, Tokyo Eslite spectrum
Directly connected underground to Mitsukoshi-mae Station / Directly connected underground to Shin-Nihombashi Station
Place: DAYLILY Shinsaibashi Parco store
Date: Friday, November 18, 2022-Sunday, November 20, 10:00-20:00 Access: Shinsaibashi PARCO 10F, 1-8-3 Shinsaibashi-suji, Chuo-ku, Osaka-shi, Osaka
“Shinsaibashi Station” 4-A entrance directly connected
Profile of Miku / Mirai
Born in 1991. After working for an airline company and serving as a cabin attendant for 10 years, he became independent as a filmmaker. Currently working as a YouTuber, video producer, and lifestyle brand director. He plans to establish his own lifestyle brand this fall. YouTube: https://youtube.com/c/miku%E6%9C%AA%E6%9D%A5
March 2020 YouTube channel miku/mirai opened
September 2021 Release of the book “Good Luck Loves Bold People” (total of 30,000 copies published)
November 2021 300,000 subscribers
DAYLILY co-founders Moe (left) and Eri (right)
A Chinese medicine lifestyle brand started by Eri from Taipei, whose father runs a Chinese medicine pharmacy, and Moe from Hokkaido. With the first store in Taipei, we develop and sell edible tea blended with Japanese and Chinese ingredients, syrups derived from Japanese and Chinese, cosmetics, supplements, and lifestyle miscellaneous goods. In order to support women’s minds and bodies and help them have a wonderful day, we propose a lifestyle of Chinese medicine rooted in daily life in Taiwan.
DAYLILY Official Homepage: https://daylily.com.tw/
Official online store: https://daylily.com.tw/
Youtube: https://www.youtube.com/channel/UCtb2AxOCyIUW33yOXr_1OtA Twitter: https://twitter.com/daylily_tw
– Eslite spectrum Nihonbashi store
3-2-1 Nihonbashi Muromachi, Chuo-ku, Tokyo COREDO Muromachi Terrace 2nd floor Eslite spectrum
– Yurakucho Marui store
2-7-1 Yurakucho, Chiyoda-ku, Tokyo Yurakucho Marui 1F
– Shibuya Hikarie ShinQs
Shibuya Hikarie ShinQs 2F, 2-21-1 Shibuya, Shibuya-ku, Tokyo – LUCUA 1100 shop
Osaka-shi Kita-ku Umeda 3-1-3 LUCUA 1100 2F
– DAYLILY KAMPO STAND Shinsaibashi PARCO
Shinsaibashi PARCO 10F, 1-8-3 Shinsaibashi-suji, Chuo-ku, Osaka-shi, Osaka – DAYLILY KAMPO STAND Hakata Marui
Hakata Marui 1F, 9-1 Hakata Station Chuo-gai, Hakata-ku, Fukuoka-shi, Fukuoka Details about this release: