Capital and business alliance with meme Co., Ltd., which specializes in supporting TikTok
-Strengthening the area of SNS marketing support using short videos-
Loveable Marketing Group Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Masayuki Hayashi, hereinafter referred to as the Company) is a SNS operation agency, consulting, and video production company meme Co., Ltd. (Headquarters: Fukui City, Fukui Prefecture, President: Yasutaka Miyoshi Hereinafter referred to as “meme”, we have decided to form a capital and business alliance.
Background of the capital and business alliance
Our mission is to create the most beloved marketing group, and we aim to change the Japanese marketing industry. Under such circumstances, we expect further business growth in the business that meme is involved in, and we will enter into a capital and business alliance in the form of an investment by our company.
In recent years, the popularity of video content called short videos (15 seconds to several minutes) has been increasing, especially among young people. According to the “TikTok Media Guide”, TikTok, a representative platform for short videos, has been downloaded more than 3 billion times worldwide as of February 2022 (* 1), and in Japan, it has been downloaded for 3 years from 2019 to 2021. Over the years, the usage rate has more than doubled (*2). For other platforms, each SNS is working to support short videos, such as Instagram launching “Reels,” YouTube launching “YouTube Shorts,” and Snapchat launching “Spotlight.” Mr. Miyoshi, the representative director of meme, is an influencer with about 500,000 followers on TikTok, and has strengths in marketing using short videos. By partnering with meme, it will be possible to make a wider range of proposals using short videos. In the future, both companies will also develop new services. We have already made joint proposals and have already received orders from major companies. Through this capital and business alliance, we will accelerate the growth of our SNS marketing business.
*1 Reference: We Love Social “How to use TikTok for business? Introducing how to create a corporate account, examples, and operational points”
*2 Reference: Ministry of Internal Affairs and Communications Information and Communications Policy Research Institute “Fiscal 2021 Survey Report on Information and Communications Media Usage Time and Information Behavior”
https://www.soumu.go.jp/main_content/000831290.pdf, “Ordinance Calculated from the survey report on usage time and information behavior of information communication media in 2019
Company name: Loveable Marketing Group Co., Ltd.
Representative: Masayuki Hayashi, President and Representative Director Location: 9th floor of Prime Terrace Kamiyacho, 4-1-13 Toranomon, Minato-ku, Tokyo
Established: July 15, 2014
Business: SNS marketing operation support, development and provision of SNS operation support tools, development and provision of SNS certification courses, marketing operation support, introduction of marketing automation, etc.
Company name: meme Co., Ltd.
Representative: Yasutaka Miyoshi, President and Representative Director Location: Fukui Prefecture Fukui City Chuo 1-8-21 Ii Building No. 5 Building 2F Established: August 15, 2022
Business: SNS operation agency / consulting, video production * “Twitter” is a trademark or registered trademark of Twitter, Inc. *”Instagram” is a trademark or registered trademark of Instagram, LLC. * “TikTok” is a trademark or registered trademark of TikTok Pte. *”YouTube” is a trademark or registered trademark of Google Inc. *”Facebook” is a trademark or registered trademark of Meta Platforms, Inc. *Other company names and product/service names are registered trademarks or trademarks of their respective companies.
Details about this release: