Rakuten Group, Inc.
Rakuten and Seeds Market to open O2O store “Kulture Market Supported by Rakuten” on the 1st floor of “Laforet Harajuku”, an O2O store of “Rakuten Ichiba” that disseminates the appeal and trends of Korean products
– As the first step, from December 1st (Thursday), 10 stores and 15 brands of cosmetics and fashion products will be exhibited and sold on Rakuten Ichiba –
Rakuten Group, Inc. (hereafter “Rakuten”) and Seeds Market Co., Ltd. (hereafter “seedsmarket”) have announced the launch of “Kulture Market”, an O2O (Note 1) store of “Rakuten Ichiba” that disseminates the appeal and trends of Korean products. Culture Market) Supported by Rakuten” (hereinafter “this store”) will open on Thursday, December 1, 2022 (Note 2) on the 1st floor of “Laforet Harajuku”. At this store, we will display and sell Korean products handled by Rakuten Ichiba stores.
In addition to being able to test, compare, and review products sold at Rakuten Ichiba at the store, customers can also purchase products from Rakuten Ichiba by scanning the QR code displayed at the store with a smartphone. You can transition to the page and check the product information details or purchase the product online.
From December 1st (Thursday) to the end of March 2023 (Note 3), “TIRTIR”, “CLIO”, and “goodal” will open on “Rakuten Ichiba” as the first store. ”, “COSRX”, “dear, klairs” and other products from official stores of Korean cosmetic brands, “ACBF” and “P-31” We will sell more than 100 items from 15 brands at 10 stores, including apparel brands such as ”. In addition, we will sell a collaboration box with a set of products recommended by popular influencers Sara and Yu Matsumoto. In addition, during the period, we plan to conduct live distribution of Korean trend information by influencers and staff who are familiar with Korean cosmetics and fashion.
On “Rakuten Ichiba”, about 1.7 million items (Note 4) related to Korea, such as cosmetics, fashion, interior goods, and food, are sold, and the distribution amount is increasing year by year. In particular, Korean cosmetics, which are popular among young people these days, have seen a continuous increase in the number of official brand stores, and the distribution amount is expected to increase
approximately sixfold (Note 5) in the three years from 2018 to 2021. I’m here. This time, in Harajuku, where diverse cultures are transmitted to a wide range of generations, mainly young people, by setting up a touch point with users at the actual store, we will provide customers with a place to meet new products, In addition to expanding product recognition, we will work to attract customers, mainly young people, to Rakuten Ichiba.
Seeds Market, which provides marketing support for Korean cosmetics brands for the Japanese market and develops store management business, has established information gathering and shopping using e-commerce for consumers during the corona crisis. Since the demand for “experiences” such as encounters and communication with store staff is expanding, from January this year, Isetan Shinjuku will open a select offline store for Korean cosmetics “Yep’s by SEEDS MARKET”. We have established points of contact with offline customers, such as operating .
Rakuten and Seeds Market will continue to respond to the diversifying needs of customers and provide an enjoyable shopping experience. (Note 1) Abbreviation for Online to Offline.
(Note 2) Seeds Market will operate this store and sell products. This store will replace the products it handles every four months (planned).
(Note 3) Scheduled.
(Note 4) As of November 2022.
(Note 5) From January 1 (Monday) to December 31 (Monday), 2018 and from January 1 (Friday) to December 31 (Friday), 2021 on Rakuten Ichiba, the product name will be ” Compare the distribution amount of products with the description “Korean cosmetics”.
■Overview of “Kulture Market Supported by Rakuten”
URL: https://event.rakuten.co.jp/overseas/kulturemarket/ * Scheduled to be released at 10:00 on November 30 (Wednesday)
Place: Laforet Harajuku 1F (1-11-6 Jingumae, Shibuya-ku, Tokyo) Opening date: Thursday, December 1, 2022
Business hours: 11:00-20:00 *Business hours are subject to change. [Image 3
-First product handling-
Sales period: December 1, 2022 (Thursday) to March 31, 2023 (Friday) Brands handled: Products from 10 stores and 15 brands on Rakuten Ichiba from South Korea, including TIRTIR, CLIO, goodal, COSRX, and dear, klairs.
Product categories: Korean cosmetics, fashion items
Number of products handled: 100 or more
■ Popular influencer collaboration box product overview
Product Name: Sara Collaboration Box
Contents of the box: A total of 5 items selected by influencer Sarah, including the “goodal” “Green Tangerine Vita C” series and “aestura” “Atobarrier Hydro Soothing Cream”
Price: 12,000 yen (tax included)
Sales quantity: 100 pieces
Sales method: Over-the-counter sales (first-come-first-served basis) Sarah’s official Instagram account: https://www.instagram.com/2sall_gatti/ [Image 4
Product name: Yu Matsumoto collaboration box
Contents of the box: A total of 4 items selected by model Yu Matsumoto, including “R X The Vitamin C23 Serum” from “COSRX”, which will be released offline for the first time in Japan.
Price: 5,800 yen (tax included)
Sales quantity: 100 pieces
Sales method: Over-the-counter sales (first-come-first-served basis) Yu Matsumoto’s official Instagram account:
■ Benefit information
・ Overview of “1,000 yen OFF coupon that can be used for 3,000 yen or more” Period: December 1, 2022 (Thursday) to December 31, 2022 (Saturday) Overview: Customers who visit “Kulture Market Supported by Rakuten” during the period will receive a 1,000 yen OFF coupon that can be used when purchasing target products of 3,000 yen (tax included) or more at “Kulture Market Supported by Rakuten” or “Rakuten Market” on a first-come, first-served basis. will be distributed.
* Even if you get a coupon, you cannot use it if you reach the upper limit of the number of uses. The first 1,000 online tickets and the first 100 offline tickets are planned.
・ Overview of “Korean hotel free accommodation coupons and coupons, Korean cosmetics actual products!”
Period: From December 1, 2022 (Thursday) *Ends as soon as the prizes are gone. Overview: If you purchase 3,000 yen (tax included) or more at the “Kulture Market Supported by Rakuten” store, you can win a lottery such as a free Korean hotel accommodation voucher, a 10,000 yen coupon that can be used when booking a tour in Korea with “Rakuten Travel”, and Korean cosmetics. You can spin the “Premium Gacha” once. that’s all
Details about this release: