Rakuten Group, Inc. Rakuten Announces “Rakuten Group Hit Keywords 2022” and “Rakuten Group Hit Prediction Keywords 2023”

Rakuten Group, Inc.
Rakuten Announces “Rakuten Group Hit Keywords 2022” and “Rakuten Group Hit Prediction Keywords 2023”
Keywords unique to 2022 such as “consumption related to
self-restraint” and “reshikatsu”

Rakuten Group, Inc. (hereafter referred to as “Rakuten”) today released “Rakuten Group Hit Keywords 2022” (Note 1) and “Rakuten Group Hit Prediction Keywords 2023” (Note 2) based on data from various Rakuten services. Announced.
https://event.rakuten.co.jp/genre/trend/
The “Rakuten Group Hit Keywords 2022” were selected based on the services that saw particularly high growth in transaction value and user numbers in 2022. It is a hit keyword unique to 2022, such as “Reshikatsu”, a saving technique that utilizes receipts, which has gained attention due to rising prices.
“Rakuten Group Hit Prediction Keywords 2023” is a selection of services that are expected to become hits in 2023, and includes the development of new services in the digital field such as “digital healthcare” and “vertical reading digital comics,” and the relaxation of border restrictions. Attention will be focused on the changes in the travel sector accompanying the
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● “De-restraint-related consumption”
With the easing of movement restrictions, consumption related to events, outings, and ceremonial occasions, which could not be carried out until now, has revived. On Rakuten Ichiba, the transaction value of wedding dresses increased by 50% from the previous year
[Image 3d5889-1848-16ed95af21fcf0f3cbe5-4.jpg&s3=5889-1848-2194f2321090fbff090d27dc38b40289-487x449.jpg
Due to the recent easing of restrictions on movement, demand for products related to events, outings, and ceremonial occasions is on a recovery trend at the Internet shopping mall “Rakuten Ichiba.” Among items related to ceremonial occasions such as weddings and Shichigosan festivals, sales of wedding dresses increased by about 1.5 times year-on-year (Note 3), party dresses increased by about 1.3 times (Note 3), and Japanese clothing increased by about 1.3 times (Note 3). 3), and the distribution amount is expanding.
In addition, due to the refraining from going out due to the corona sickness, the number of opportunities to wear makeup decreased, but due to the increase in opportunities to go out, the number of “lipsticks / lipsticks” increased by about 1.3% from the same period last year from June to September. The distribution amount of cosmetics has increased by double (Note 4) and about 1.2 times (Note 4) for “foundation”, and it can be seen that this trend is becoming more pronounced.
On “Rakuten Books”, sales of “guidebooks” were very strong, about 2.5 times (Note 5), and guidebooks for the domestic market rose to the top of the rankings.
● “Micro fashion items”
Micro fashion items are trending. In Rakuten Ichiba, the transaction value of smartphone shoulders and smartphone pouches quadrupled from the previous year
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Due to the spread of cashless payments and fashion trends, the size and contents of bags are changing. On Rakuten Ichiba, the number of smartphone shoulder bags and smartphone pouches that can carry a smartphone and minimum valuables when going out empty-handed is approximately four times that of the same period last year (Note 3), and the number of micro bags is approximately 2.8 times that of the same period last year (Note 3). 3) and increased the distribution amount. In addition, mini-sized lipsticks, lipsticks, foundations, and eye shadows are on the rise in beauty and cosmetics-related products, and it is expected that more attention will be paid to them in the future.
● “Hokansu”
For the first time in three years, there are no restrictions on movement during the summer vacation, and there is a tendency to seek luxury and extraordinary experiences in domestic travel. Bookings for luxury inns on Rakuten Travel increased 1.3 times compared to 2019 [Image 5d5889-1848-ab996268935a94e59b1d-14.png&s3=5889-1848-3c665f19d3789edc0f6fef43712de852-1002x1211.png
Domestic travel has recovered significantly due to the first summer vacation in three years with no restrictions on activity. Among them, accommodation plans and rooms that allow you to fully enjoy your stay and services while feeling luxury and extraordinary have gained popularity. Hokansu, a coined word combining “hotel” and “vacation”, where guests can relax and enjoy hotel stays and activities, has also attracted more attention, with more than 130,000 hashtag posts on Instagram (Note 6). Bookings for luxury inns on Rakuten Travel have increased by approximately 1.3 times compared to the same period in 2019 before COVID-19 (Note 7). The number of stays in plans and guest rooms has also increased by about 1.3 times (Note 8) compared to the same period in 2019 before COVID-19. In addition, reservations for guest rooms and accommodation plans that include the keyword “villa”, where you can use the entire building and enjoy a private space with friends and family, have increased significantly by about 1.8 times compared to the same period in 2019 (Note 9). Not only resort areas such as Okinawa, but also villas in the Kanto area are gaining popularity.
● “Virtual Promotion”
Virtual YouTuber VTuber’s NFT sold out every day. Gradual Penetration of New “Oshikatsu” Online
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Although restrictions on movement have been eased, there are still various restrictions on offline events for idols and musicians, and NFTs are attracting more attention as a new online “push”. NFT is a system that returns part of the profits to artists and authors not only at the time of primary sale, but also at the time of secondary distribution where purchased NFTs are sold to other users. Possessing and buying and selling also leads to supporting “push”. “Rakuten NFT” also sells various NFTs such as athletes and artists, and there was a movement to support “push” through NFTs. Among them, the NFT by VTuber “Anzen Daiichi!”, which was sold this year, was sold in limited quantities of 100 in June this year, and when the person announced it on YouTube live on the day of its release, it was sold out in just 30 minutes after its release. In addition, the second NFT by the same VTuber was sold out in 7 minutes after the release, showing a high popularity.
■Rakuten NFT’s first handling of Vtuber and Anzen Daiichi! NFT trading cards sold out in 30 minutes!!:
https://www.daiki-sound.jp/information/17868/
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In addition, VTuber/Virtual Liver Group “Nijisanji” collaborated with the J.League and professional baseball team to sell items this year at “Rakuten Collection,” which sells character goods online. On the official Twitter, related tweets received a total of over 20,000 retweets and over 64,000 “likes”, and there was a great response, indicating the high popularity of VTuber.
● “Reshikatsu”
As the price of daily necessities continues to rise, “Reshikatsu”, which collects points by sending images of receipts, is gaining popularity. The total number of receipts sent for “Rakuten Pasha”, which allows you to earn points by sending receipt images, has increased by about 60% compared to the previous year.
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With the price of daily necessities continuing to rise due to the weaker yen, the “reshikatsu” system, in which you can earn points by sending images of receipts from your smartphone, has gained
popularity. With Rakuten Pasha, a service that allows users to earn Rakuten Points for daily shopping in town, the number of receipts sent by users has increased by approximately 1.6 times*10 compared to the same period last year. The number of “Tokudane” coupons, which can be used to earn points by purchasing eligible products, has also increased by about 2.4 times compared to the same period last year (Note 11), increasing the number of opportunities to earn points. “Reshikatsu”, which allows you to earn points by sending receipt images even at stores that do not have cashless payments or point cards, is expected to continue to attract attention in the future. [Image 9d5889-1848-b527360465e3c12209e9-5.png&s3=5889-1848-9ceaa50b56109c1dbcfb0467fb27c509-1373x181.png
● “Sustainable Tourism”
Sustainability attracts attention. More than 70% of respondents answered that they are aware of the sustainability of travel destinations and accommodation facilities, and it is predicted that “sustainability measures for tourist spots and accommodation facilities” will attract more attention both in Japan and overseas. As awareness of sustainability increases worldwide, in recent years, we have seen the opening of new accommodation facilities that support sustainability, and some hotels that have started to support sustainability. While the sustainability of the local economy has become an issue due to the corona crisis, attention is also increasing for the “Rakuten Travel Coupon”, a return gift for the hometown tax donation that can support the region through donations and travel. In an awareness survey of travelers conducted by Rakuten Travel, more than 70% responded that they felt some kind of awareness of
sustainability issues at their travel destinations and accommodation facilities (Note 12). Under these circumstances, Rakuten Travel will post a “Sustainability Icon” on the reservation page to introduce the details of the sustainability initiatives of the accommodation facility, so that travelers can refer to it when choosing an accommodation. started more. In addition, we plan to post a
“Sustainable Travel Badge” to accommodations that meet certain standards in their sustainability efforts. In addition, we are disseminating content that thinks about travel and sustainability, as well as information on hotels with a sustainable concept, on a special page.
■ “Rakuten Travel Start Travel x Sustainability”:
https://travel.rakuten.co.jp/special/sustainability/
Hometown tax payment “Rakuten Travel Coupon Return Gift”:
https://event.rakuten.co.jp/furusato/coupon/travel/
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● “Digital Healthcare”
From January 2023, full-scale operation of “electronic prescriptions”, which digitizes prescriptions received by patients at medical institutions, will be introduced. Acceleration of DX in the medical and healthcare fields triggered by the corona crisis
In the wake of the COVID-19 pandemic, the importance of a system that enables people to receive examinations and treatments whenever necessary, and the rapid collection, analysis, and use of medical data has been recognized. demand has grown rapidly.
In October of this year, Rakuten launched the iOS version of the smartphone app “Rakuten Healthcare,” which allows users to save points while managing their health. From 2023 onwards, the app will also be linked with online reservations for receiving prescription drugs and online medication guidance services.
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The Ministry of Health, Labor and Welfare has announced that it will start operating electronic prescriptions from January 2023.
Digitization enables hospitals and pharmacies to view past patient prescriptions and dispensing data, so medical institutions and pharmacies can grasp the patient’s prescription history and prevent inappropriate drinking together. There is, and the spread is progressing abroad.
● Vertical Reading Digital Comic
Digital comics in a format ideal for smartphones that can be read quickly with vertical scrolling
Vertical reading digital comics can be produced in a variety of ways, such as impactful depictions using the entire smartphone screen, as well as various colors and sound effects. In conventional comics, which assume a double-page spread, the panels are arranged in a complicated manner. Due to its easy-to-use format, it is gaining popularity both in Japan and overseas. Going forward, Rakuten plans to collaborate with Tooncracker to plan and produce vertical scrolling, full-color original works, distribute them domestically and
internationally, and procure and localize overseas works.
● “Affordable and short overseas trips”
With the relaxation of border measures, the number of searches for overseas hotels and overseas tours on Rakuten Travel has more than tripled. Countries such as Hawaii and South Korea, which have been popular for a long time, can be enjoyed with peace of mind, are close to culture, and have short travel distances, are showing signs of recovery.
Since the relaxation of border measures when entering and leaving Japan was announced in August, it has become easier to travel abroad. It has increased more than three times (Note 13).
In terms of destination trends, particularly popular destinations include Hawaii, where you can enjoy a sense of exoticism with peace of mind, and Korea and Thailand, where culture such as food and entertainment is familiar and familiar to Japanese people, and where you can travel within a short distance. In particular, since August, it has become possible to enter South Korea in stages without a visa, just as it was before COVID-19. It has doubled in size (Note 14). Accommodation reservations for overseas tours in Hawaii and South Korea for the beginning of the year (January 1 to January 5, 2023) have increased compared to the same period in 2019 before COVID-19. starting to come in. In response to the announcement of the easing of movement restrictions, there is a trend that more people are starting to search for overseas travel and actually making reservations for overseas travel. “Rakuten Travel” publishes the “Overseas Travel Support” page, which summarizes travel information, etc., and provides information so that you can enjoy overseas travel with peace of mind. ■ “Overseas travel support”:
https://travel.rakuten.co.jp/kaigai/special/itsukara/
■ “Safe and secure Korean travel guide”:
https://travel.rakuten.co.jp/kaigai_package/area/korea/
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(Note 1) Keywords are independently selected from Rakuten Group services that saw particularly high transaction value and user numbers during the target period from January to September 2022.
(Note 2) Independently selected keywords expected by Rakuten Group for 2023 (Note 3) Comparison of transaction value on Rakuten Ichiba from January 1, 2022 to September 30, 2022 and from January 1, 2021 to September 30, 2021
(Note 4) Comparison of transaction value on Rakuten Ichiba from June 1, 2022 to September 30, 2022 and from June 1, 2021 to September 30, 2021
(Note 5) Comparison of transaction value on Rakuten Books from January 1, 2022 to September 30, 2022 and from January 1, 2021 to September 30, 2021
(Note 6) As of November 9, 2022. Rakuten research
(Note 7) For domestic lodgings of “Rakuten Travel”, the number of lodgings at luxury inns specified by “Rakuten Travel” will be calculated from January 1, 2022 to October 31, 2022, and from January 1, 2019. Comparison between October 31, 2019
(Note 8) For domestic lodgings on Rakuten Travel, the number of lodgings that include the keyword “room with open-air bath” in the accommodation plan name or room type name will be calculated from January 1, 2022 to October 31, 2022. , compared between January 1, 2019 and October 31, 2019
(Note 9) The actual number of stays that include the keyword “villa” in the accommodation plan name or room type name for “Rakuten Travel” domestic accommodation from January 1, 2022 to October 31, 2022, and 2019 Comparison between January 1, 2019 and October 31, 2019 (Note 10) Comparison of the number of receipts sent by Rakuten Pasha users between January 1, 2022 and September 30, 2022 and January 1, 2021 and September 30, 2021
(Note 11) Comparison of the number of listings of “Tokudane” on “Rakuten Pasha” between January 1, 2022 and September 30, 2022 and January 1, 2021 to September 30, 2021
(Note 12) “Rakuten Travel”: Awareness survey on sustainability initiatives at travel destinations and accommodation facilities (Note 13) The average number of searches per day for overseas hotel and overseas tour product searches for overseas hotels and overseas tours on Rakuten Travel from January 1, 2022 to August 23, 2022, 2022 Comparison between August 24, 2022 and October 23, 2022 (On August 24, 2022, official announcement regarding the relaxation of border measures when entering Japan)
(Note 14) The average number of searches per day for overseas hotel and overseas tour product searches for overseas hotels and overseas tours to South Korea on Rakuten Travel from January 1, 2022 to 8, 2022. Comparison between August 31, 2022 and October 23, 2022 (On August 31, 2022, it was officially announced that the period of visa-free entry into South Korea would be extended to October) that’s all
Details about this release:
https://prtimes.jp/main/html/rd/p/000001848.000005889.html


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