Rakuten Group, Inc. Rakuten opens “MOOMIN SHOP Rakuten Ichiba”, the official online shop for “Moomin”

Rakuten Group, Inc.
Rakuten Opens Official Moomin Online Shop “MOOMIN SHOP Rakuten Ichiba” – We sell about 200 products, mainly lifestyle items. This shop’s original products will also be released in the future –

 Rakuten Group, Inc. (hereafter referred to as “Rakuten”) opened today the official online shop “MOOMIN SHOP Rakuten Ichiba” for the character “Moomin”, which is loved all over the world.
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At the “MOOMIN SHOP Rakuten Ichiba”, we have a colorful lineup that expresses the charm of the Moominvalley friends, centering on lifestyle items that are easy to use in everyday life, such as tableware such as mugs and plates, and kitchen appliances. We will develop about 200 carefully selected products (as of November 28, 2022).
To commemorate the opening of this shop, four types of mugs from the new series “Kuvio” featuring Scandinavian textile patterns will be pre-sold ahead of other stores. Furthermore, in addition to mugs designed by Moomins who challenge winter sports with the motif of the Moomin comic “Troublesome Winter” published by the author Tove Jansson in 1955, a tabletop that can cook in 5 roles with 1 We have a variety of products such as the “Moomin” design version of the electric small pot “Recolt” Pot Duo Fett. In the future, we plan to add select products every month and develop original products for this shop based on the consumption behavior analysis data of “Rakuten Ichiba”. This shop will be operated by Rakuten as an initiative of Rakuten Content Central, a content label that comprehensively produces IP
(intellectual property rights) in Japan and overseas.
Also, during the period from 12:00 on November 29th (Tuesday) to 23:59 on December 26th (Monday), if you purchase eligible products at “MOOMIN SHOP Rakuten Ichiba”, you will receive 20 times the points. will be carried out. Furthermore, during the period from today until December 22nd (Thursday), after entering, purchase products at “MOOMIN SHOP Rakuten Ichiba” and watch “Moomin” related products on “Rakuten TV”, a video distribution service operated by Rakuten. We will also carry out a campaign to present a “Moomin gift box” to 5 people by lottery from those who purchased or rented the video.
Rakuten will continue to aim to provide attractive services to fans by developing shops with many characters.
■Overview of “MOOMIN SHOP Rakuten Ichiba”
Site URL: https://www.rakuten.ne.jp/gold/shop-moomin/
Opening date: Monday, November 28, 2022
Number of products handled: About 200 (as of November 28, 2022) Product categories: Lifestyle items (mugs, tableware, kitchen appliances, etc.) ■ Product content excerpt (as of November 28, 2022)
*Products listed are examples.
*Please check the website for the lineup of other products.
* Free shipping for purchases of 3,980 yen (tax included) or more. ● Mug “Kuvio” (Flower, Dot, Mushroom, Wave)
Sales price: 1,430 yen each (tax included)
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●Moomin by ARABIA Moomin Winter Wonders 2022 Winter Mug 0.3L Sales price: 4,400 yen (tax included)
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● “Recolt” Pot Duo Fett Moomin
Sales price: 9,900 yen (tax included)
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■Overview of “Moomin’s First Living Item Point 20x Campaign!” ・ Campaign period: November 29, 2022 (Tuesday) 12:00 to December 26, 2022 (Monday) 23:59
・Campaign contents: If you purchase eligible products at “MOOMIN SHOP Rakuten Ichiba” during the period, you will receive 20 times the normal “Rakuten points”.
* The points awarded by the campaign are regular points.
・ Campaign URL: https://www.rakuten.ne.jp/gold/shop-moomin/cp/open/ * Please check the campaign URL for target products and details. ■Rakuten TV-linked campaign “”MOOMIN SHOP Rakuten market store” opening commemoration! For those who have cleared the conditions, 5 people will win a Moomin gift box by lottery! “Overview
・ Campaign period: November 28, 2022 (Monday) 0:00 to December 22, 2022 (Monday) 23:59
・Campaign contents: After entering during the period, purchase one or more products at “MOOMIN SHOP Rakuten Ichiba” and purchase or rent “Moomin” related videos on Rakuten TV, a video distribution service operated by Rakuten. Present a “Moomin gift box” to 5 people by lottery
・ Campaign URL: https://tv.rakuten.co.jp/static/cpn/moomin_shop/ *Please check the campaign URL for details.
* The order of fulfilling the conditions for purchasing products at “MOOMIN SHOP Rakuten Ichiba” and purchasing or renting at “Rakuten TV” does not matter.
・”Moomin gift box” image
*From the products in the image image, we will deliver multiple products in an assorted form.
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that’s all

Details about this release:


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