Review Co., Ltd. Survey report What do you focus on when choosing a foundation when you are concerned about your eyes? “Moisturizing/beauty essence ingredients” ranked first!

Review Co., Ltd.
[Survey report] When you are worried about your eyes, what do you focus on when choosing a foundation? “Moisturizing/beauty essence ingredients” ranked first!

Information media “Makeup” (https://jafmate.co.jp/makeup/) operated by Review Co., Ltd. (https://jafmate.co.jp/) is useful for people in their 20s and above all over Japan. We conducted a questionnaire survey on “What to focus on when choosing foundation when you are concerned about your eyes”.
We will publish the results.
Survey outline
Survey target: Men and women in their 20s and older
Survey date: October 2022
Research agency: In-house research
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (96 women and 4 men)
*When quoting the results of this survey, please use the URL of “Makeup” (https://jafmate.co.jp/makeup/).
Summary of survey results
When we conducted a survey on what to focus on when choosing a foundation when you are concerned about your eyes, the first place was “moisturizing / serum ingredient combination”.
Others will be introduced in the ranking format.
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The first place was “moisturizing / serum ingredient combination”. After 2nd place, it was followed by “does not fall apart” and “use concealer”, and “choose by foundation type” came in 6th place. No. 1: Contains moisturizing and serum ingredients
・If it gets dry, it will get into the wrinkles around the eyes and make them stand out. (Female in her 30s)
・Because the eye area tends to be dry, it is good to use products that contain moisturizing ingredients and beauty serum ingredients, as they will make your eye makeup go on better (female, 40s).
・I’m worried about my eyes when they’re dry, so I think moisturizing and serum ingredients can help reduce dryness. (Female from 50s) The first place was “moisturizing / serum ingredient combination”. Since the eye area tends to be dry, many people want to use products with moisturizing and serum ingredients.
2nd place: hard to collapse
・When I’m worried about my eyes, I’m especially worried about wrinkles, so I try to choose a foundation that doesn’t crumble as quickly as possible. (Female in her 30s)
・Because the eye area is particularly susceptible to wrinkles and tears, we pay particular attention to whether the product will crumble or wrinkle over time. (Female in her 30s)
・Since the skin around the eyes is thin and delicate, it is important to choose a foundation that does not crumble over time and does not crease around the eyes. (Female in her 40s)
The second place is “hard to collapse”.
Since the eye area tends to collapse, there were many opinions that emphasized the difficulty of collapse.
3rd place: use concealer
・If you are concerned about dullness or dark circles around your eyes, use a concealer that can be adjusted separately from the foundation. (Female in her 30s)
・I think that using a special concealer is the most effective way to hide dark circles around the eyes, just like mochi is a mochi shop. (Female in her 30s)
・When I’m worried about the pinpoint around my eyes, I basically use a concealer. Wrinkles and dark circles are easy to hide. (Female in her 20s)
4th: Good coverage
・Because I often look tired due to dark circles under my eyes due to overuse of smartphones and PCs, it is good to use a type that covers well. (Female in her 30s)
・I’m in my 30s and I’m worried about fine wrinkles and dark circles around my eyes when I smile, so I thought it would be nice to have coverage. (Female in her 30s)
・Personally, if my skin condition is bad, I often worry about wrinkles and dark circles around the corners of my eyes, so I thought a foundation that would hide them would be good. (Female in her 30s) 5th place: Hypoallergenic, additive-free
・Because the condition of my eyes changes that day. If you have sensitive skin or a foundation that doesn’t suit your eyes, your eyes will be flickering, or your eyes will hurt and you won’t be able to concentrate on your work. (Female in her 20s)
・I have dry and sensitive skin, so when the season changes or stress increases, it will appear on the skin immediately. In particular, the eyes are prone to irritation due to allergies such as pollen, in addition to aging, so I thought that I could use it with peace of mind if it was hypoallergenic and gentle on the skin. (Female in her 40s) ・Because the skin around the eyes is thin and you want to avoid causing fine wrinkles to increase, choose gentle and low-irritation products as much as possible. (Female in her 30s)
6th place: Choose by foundation type
・I want to use a type of foundation that adheres firmly to my skin, as my makeup tends to come off over time. (Female in her 40s)
・Powder type foundation gets into fine wrinkles and makes wrinkles stand out even more, so I try to choose something other than powder type. (Female in her 40s)
・If you use a powder type, it will inevitably get into the fine wrinkles around your eyes and make them more noticeable. (Female in her 40s)
The 6th place was “Choose by foundation type”.
Powder type tends to make wrinkles stand out more, so many people seem to choose the liquid type.
summary
When we conducted a survey of 100 people, 31.0% of the total answered that it contained moisturizing and serum ingredients.
Also, as reasons for responding, there were many opinions that the eyes tend to be dry, and that using products containing moisturizing and beauty essence ingredients makes the eyes plump.
It can be seen that many people emphasize moisturizing as a
countermeasure against wrinkles around the eyes.
If you are concerned about your eyes, why not use it as a reference? ■ Related articles
[Thorough comparison] 10 recommended eye foundations
https://jafmate.co.jp/makeup/memotoyouni/
[Review] No effect? A thorough explanation of the reputation of the wrinkle care foundation and how to use it! !
https://jafmate.co.jp/makeup/rinnkurucare/
[Review] Wrinkle improvement? ? WrinkFade (Link Fade) A thorough explanation from the reputation of the foundation to how to use it! ! https://jafmate.co.jp/makeup/rincfeed/
■ About Review Co., Ltd.
We operate the information site “Sublogg (https://sublogg.com/)” that is useful for daily life.
We also operate a YouTube channel, manage owned media, and operate a personal gym.
■Company Profile
Company name: Review Co., Ltd.
Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Satoru Toda, Representative Director
Established: January 5, 2022
Capital: 1 million yen
Business description: Operation of web media
URL: https://jafmate.co.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000286.000093294.html


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