Review Co., Ltd.
[Survey report] What should be emphasized when choosing a foundation that can be removed with soap? The first place is the result of “high coverage”!
Information media “Makeup” (https://jafmate.co.jp/makeup/) operated by Review Co., Ltd. (https://jafmate.co.jp/) is useful for people in their 20s and above all over Japan. We conducted a questionnaire survey on “What to focus on when choosing a foundation that can be removed with soap”.
We will publish the results.
Survey target: Men and women in their 20s and older
Survey date: November 2022
Research agency: In-house research
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (96 women and 4 men)
*When quoting the results of this survey, please use the URL of “Makeup” (https://jafmate.co.jp/makeup/).
Summary of survey results
When we conducted a survey on what to emphasize when choosing a foundation that can be removed with soap, the first place was “high covering power”.
Others will be introduced in the ranking format.
The first place was “high coverage”.
After the 2nd place, “no foundation required” and “choose by raw materials” followed, and “choose by foundation type” came in 7th place.
1st place: high coverage
・Among the things that can be removed with soap, there are things that can be easily removed without using soap, so it is good to have something that can cover well. (Female in her 30s)
・I think that the fact that it can be removed without cleansing is a light foundation, so I would like to choose one with high coverage. (Female in her 40s)
・I have an image that things that can be removed with soap won’t cover much, so I’m happy with something that covers well. (Female in her 30s)
The first place was “high coverage”.
It seems that many people have an image that the coverage is low when it comes to being able to be removed with soap.
2nd place: no foundation required
・Even if you can remove the foundation with soap, if you apply a makeup base, you will eventually need to remove the makeup. (Female in her 20s)
・You can remove foundation with soap, but you need to use makeup remover to remove the foundation. Also, if you don’t need a base, you can use it easily and it looks light on your skin. (Female in her 30s) ・Even if the foundation can be removed with soap, it is necessary to use cleansing after all if the base is not removed with soap. (Female in her 30s)
The 2nd place is “no groundwork required”.
Most of the opinions say that even if you can remove the foundation with soap, it is meaningless if you need to remove makeup if you have applied the base.
3rd place: Choose by raw materials
・Since I have sensitive and dry skin, using skin care products and cosmetics containing various ingredients will cause rough skin such as acne. So we use simple ingredients. (Female in her 30s)
・I don’t want to use cleansing to remove foundations that can be removed with soap, so it would be nice to be able to check the ingredients. (Female from 50s)
・Considering that it can be removed with soap alone, using less irritating raw materials seems to be easier to remove and less burden on the skin. (Female in her 40s)
4th: High UV effect
・I think it’s better to take measures against sunburn and UV rays all year round, so I thought it would be better to use a foundation with a high UV effect. (Female in her 30s)
・I think there is a limit to the amount of ingredients that can be removed with soap, so I don’t place much importance on functional foundations. At least I want UV cut effect. (Female in her 40s) ・Since the UV effect is low, it is a problem if cleansing is unnecessary. Even if you don’t need cleansing, you can’t use it unless it protects against UV rays. (Female from 50s)
No. 5: Contains moisturizing ingredients
・When you want to use a type that can be removed with soap, it is because you are feeling damage to your skin, so you want to use a product that cares for your skin as much as possible. (Female in her 30s)
・I have dry skin, so it’s easy to wash off with soap because it contains moisturizing ingredients. (Female in her 30s)
・After washing my face, my skin tends to dry out and become rough, so I try to choose products that have a high moisturizing effect. (Female in her 20s)
6th place: Choose by finish such as glossy or matte
・A foundation that can be removed with soap is used on days when you want to spend a comfortable time, so it’s good to have a light finish and a feeling of use that doesn’t feel too heavy. (Female in her 30s) ・Even if it can be removed easily, it is meaningless if the finish is not good, so I chose it because I wanted to focus on the finish. (Female in her 20s)
・If the focus is on being able to be removed with soap, the makeup will not stick well and you will need to reapply your makeup frequently over time. (Female from 50s)
7th place: Choose by foundation type
・There are many powder types of foundations that can be removed with soap, so I choose from among them. Because I feel that the liquid will not come off unless it is cleansed. (Female in her 30s)
・When choosing a foundation that can be removed with soap, it is important to choose a powder type that is as thin as possible. (Female in her 40s)
・I think the powder type is easier to handle than the cream, so for the time being, I will judge that powder is OK. (Female from 50s) 7th place was the result of “choose by foundation type”.
The popular powder type is easy to remove with soap.
When we conducted a survey of 100 people, 30.0% of them answered that they had high coverage.
Also, as the reason for answering, there were many opinions that the foundation that can be removed with soap seems to have low coverage, and that it is meaningless if it does not cover well.
I get the impression that many people want to choose products with good coverage even if they can be washed off with soap.
If you are looking for a foundation that can be removed with soap, why not refer to it?
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■ About Review Co., Ltd.
We operate the information site “Sublogg (https://sublogg.com/)” that is useful for daily life.
We also operate YouTube channels, manage owned media, and run personal gyms. ■Company profile
Company name: Review Co., Ltd.
Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Satoru Toda, Representative Director
Established: January 5, 2022
Capital: 1 million yen
Business description: Operation of web media
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