RTB House Japan Co., Ltd. RTB House partners with Integral Ad Science to strengthen media quality measurement and brand safety functions

RTB House Japan Co., Ltd.
RTB House Partners with Integral Ad Science to Enhance Media Quality Measurement and Brand Safety Capabilities
Integrate deep learning ad engine, media quality measurement, increase programmatic ad inventory effectiveness and deliver better results to clients

press release
November 28, 2022
RTB House Partners with Integral Ad Science to Enhance Media Quality Measurement and Brand Safety Capabilities
Integrate deep learning ad engine, media quality measurement, increase programmatic ad inventory effectiveness and deliver better results to clients
[Imaged39286-37-e715e411193a5fc601a3-0.png&s3=39286-37-a8f2d7b16ccd5716776ac1ecf76759ec-451x236.png
RTB House, a provider of cutting-edge AI deep learning-based digital marketing technology, is pleased to announce a partnership with Integral Ad Science (IAS), a global leader in digital media quality. Through this partnership, we will provide brands and agencies with transparent, fraud-free, brand-safe advertising and increased measurement efficiency.
RTB House, a provider of marketing solutions to the world’s top brands and agencies, enabled IAS’ publisher verification technology to match advertisers’ brand risk thresholds and avoid risky content. You will be able to You can also measure viewability and invalid traffic (IVT) rates to improve media quality standards and improve campaign performance.
IAS solutions span media buyers and sellers to eliminate mismatches and wasted impressions for a frictionless environment. RTB House’s clients will be able to measure impressions more transparently and achieve their advertising goals more effectively.
Mateusz Yendroca, Head of Upper Funnel Solutions Development at RTB House, said: “Our partnership with IAS is the latest example of a peer-to-peer collaboration to ensure brand safety, transparency and measurable impressions, ensuring optimal ad campaign performance for our clients. Engine of RTB House. Powered by deep learning algorithms that are up to 50% more efficient than advertising campaigns using standard machine learning techniques, working with leading digital media quality partners ensures that clients’ marketing budgets can be spread across their businesses. We can ensure that it delivers real value and provide our customers with additional peace of mind.”
Yannis Dosios, Global Chief Commercial Officer at IAS, said: “The mission of IAS is to be the global benchmark for trust and transparency in digital media quality. We will help you get more transparency and higher CVs.”
RTB House Japan Country Manager Tetsuji Okuuchi said:
“RTB House has been working to ensure the quality of digital advertising for a long time, and our partnership with IAS is the latest example overseas. I want to aim and move forward.”
—-
About RTB House
Headquartered in Warsaw, Poland, RTB House provides cutting-edge marketing technology to the world’s top brands and agencies. RTB House has independently developed the world’s first ad bidding engine based on deep learning, helping advertisers achieve their goals at all stages of the funnel.
Since its founding in 2012, the team has grown rapidly, with over 1,000 professionals currently deploying over 4,000 campaigns to clients around the world in over 80 locations in 30 countries. RTB House has been researching artificial intelligence even after deploying deep learning to all algorithms in 2018. In order to invent and develop new martech solutions, we have established AI marketing labs and creative labs to provide AI-based branding advertisements and retargeting solutions.
About IAS
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count by ensuring that ads are viewed by real people in a safe and relevant environment, enabling contextual targeting and optimizing supply paths. I’m here. IAS’ mission is to be the global benchmark of trust and transparency in digital media quality for the world’s leading brands, publishers and platforms. To do this, we leverage data-driven technology with actionable, real-time signals and insights. Founded in 2009 with headquarters in New York. We work with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000037.000039286.html


rehow

Leave a Reply

Your email address will not be published.

%d bloggers like this: