Sake RD opens an EC site dedicated to sake in China on WeChat

Sake RD Co., Ltd.
Sake RD opens an EC site dedicated to sake in China on WeChat
Sake RD Co., Ltd. (Yomi: Sake RD, Headquarters: Minato-ku, Tokyo, CEO: Hiroki Tsutsumi, CCO: Rokuro Watanabe, hereinafter referred to as our company), which develops sake sales business for the Chinese market, is the largest in China. We have opened an EC site dedicated to Japanese sake in China by utilizing the SNS WeChat mini program. Through this EC site, we will promote sales of sake, provide information on sake brands and how to enjoy them, and disseminate the appeal of sake breweries throughout Japan.
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Due to the growing interest in sake in China and the strong demand, more and more sake breweries want to sell sake on e-commerce sites. However, there are few people with Chinese language or EC operation experience in sake breweries, and even if they understand the needs, it is difficult to get involved.
In addition, even if you can choose to sell to domestic EC malls and cross-border EC through agents, or open cross-border EC stores on your own, there are high hurdles to sustainably increasing sales volume due to the following issues. was.
[Issues of distributor sales]
・Cannot acquire sales data (when, where, sales quantity)
・There is a limit to branding because it is left to the sales agent. [Issues in using cross-border EC]
・It is necessary to assign an EC person who can speak Chinese, and the operational load is high
・Cross-border e-commerce sites are less likely to attract users than domestic e-commerce sites in China
・The product will be delivered to a bonded area in China, and the inventory risk will be shouldered*1
Outline of EC site dedicated to sake
WeChat is China’s largest social network with over 1.3 billion monthly active users. We have opened an e-commerce site*2 dedicated to sake by utilizing the shopping function of a mini-program that can provide various apps within WeChat.
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On this EC site, you will be able to sell sake from sake breweries all over Japan, which has not been distributed in China until now. We handle all the operations, from translation into Chinese, export operations, and information registration on EC sites. In order to reduce the inventory risk of sake breweries, we will sell products responsibly as our inventory. Sake breweries can sell on this EC site simply by submitting product information, product image data, and documents necessary for export. We also support small-lot sales for trial sales and inventory adjustments.
In addition to information on sake, we will also support increasing the number of fans of brands and sake breweries by appealing the appeal of sake breweries through original articles and videos. In addition, we are also developing sales channels to restaurants in China at the same time, so it is also possible to send customers who want to purchase the sake they drank at the store to the EC site. In the future, we will enhance content such as “Introduction to sake through product introduction articles and videos”, “Introduction to sake distributed in China”, “Suggestions on how to drink and pairings according to the season”, and recommendations based on purchase history. We will also expand the function that allows you to propose sake.
We will support Japanese sake from encounters, purchases, and fan development on WeChat, and by functioning as a community for Japanese sake fans in China, we will drive Japanese sake sales in the Chinese market.
*1 When shipping to a customer from a bonded area in China
*2 Including liqueurs, etc.
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About Sake RD
We are a startup that aims to sell sake overseas, spread sake culture, and create a new industry. The company name Sake RD is based on the idea of ​​valuing the tradition of sake, thinking about how to enjoy sake in each region, and proposing new ways of sake that are in line with the culture of each region (Re-Define). I’m going to go). Rather than simply selling sake, we aim to improve the sake experience by proposing ways to enjoy sake that match the culture and trends of each region, and realize a tomorrow where sake will be commonplace on dining tables around the world. increase.
[Company Profile of Sake RD Co., Ltd.]
Company name: Sake RD Co., Ltd.
Location: Tokyo Head Office 4-1-1 Toranomon, Minato-ku, Tokyo WeWork Kamiyacho Trust Tower
:Shanghai Office Taoguan (Shanghai) Trading Co., Ltd. No.99 Xianxia Road, Changning District, Shanghai Shangjia Center WeWork
Established: April 2022
Representatives: Hiroki Tsutsumi (Representative Director and CEO), Rokuro Watanabe (Representative Director and CCO)
Corporate site:
Business: Sales, wholesale, and promotion of sake
[Inquiries regarding this matter]
Sake RD Co., Ltd. Tsutsumi
Details about this release:


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