Sanyo Shokai Co., Ltd. Select shop “Loveless” 3 models of down coats for comfortable city life will be r eleased on 11/17 (Thursday). – Equipped with useful functions for city life, such as IC card/smartphone sleeve pocket –

Sanyo Shokai Co., Ltd.
[Select shop “Loveless”] 3 models of down coats for comfortable city life will be released on 11/17 (Thursday). – Equipped with useful functions for city life, such as IC card/smartphone sleeve pocket – A new work from SNOW, an ageless and genderless multi-functional brand that combines high functionality and elegance for town use.

The select shop “LOVELESS” developed by Sanyo Shokai is based on the concept of “UPDATING CITY LIFE” (wear for updating urban life). From the design multi-functional brand “SNOW”, 3 down coat models developed with the keywords of borderless, ageless and genderless will be available at “Loveless” shops and online stores nationwide on November 17th (Thursday). It will be released from.
Equipped with a sleeve pocket for IC cards and smartphones, a side zipper that doubles as ventilation and a slit, and a detachable hood. We propose a down collection with functions to make urban life comfortable, such as cashless payment.
This product has been developed and completed by the “Product Development Committee” (* 1), which was launched as a company-wide project in May 2021.
[Image 1

[Image 2

[Image 3

[Image 4

“SNOW” page (“Loveless” official website)
https://www.loveless-shop.jp/feature/article.php?type_id=2&tpl=20221111.html (*1) Product Development Committee:
https://prtimes.jp/main/html/rd/p/000000543.000009154.html
Features and specifications of “SNOW” down coat
“SNOW” down coat with functions for comfortable urban life
[Image 5

[Image 6

Background of product development
[Image 7

Winter 2022 Select Shop “Loveless” “SNOW” Down Coat
Amidst the changes in lifestyles triggered by the corona crisis, in terms of fashion trends, more and more people enjoy sports and outdoor activities such as running and camping. permeating. In everyday life, the need for fashion that adapts to the environment, such as weather, temperature, and means of transportation, is increasing year by year.In the market, outdoor brands have developed business wear, and borders that combine functionality and fashion. The development of less products is progressing.
In recent years, the idea of ​​respecting diversity in terms of gender, age, nationality, etc. has spread, and there are more and more cases where people can freely enjoy fashion without worrying about gender discrimination.
Against this background, the select shop “LOVELESS” will focus on down items that represent winter clothing for the winter of 2022. SNOW”, we decided to develop a down coat with the keywords of borderless, ageless, and genderless.
“SNOW” down coat product features
[Image 8

durable water repellent fabric
“SNOW” is a minimal and modern design that combines high functionality and elegance for town use. is a multi-functional brand. In the winter of 2022, we will develop 3 models of down coats. Equipped with a sleeve pocket for IC cards and smartphones, a side zipper that doubles as ventilation and a slit, and a detachable hood. We propose a down collection with functions to make urban life comfortable, such as cashless payment.
The outer material is made of high-density taffeta material with durable water-repellent processing, made in Japan. The waterproof zipper and sewing specifications, which are also part of the design, enhance the shell-down function, and the color is available in two colors: chic black and soft gray. A down coat that is not too sporty and fits well in the city.
[Table 3: https://prtimes.jp/data/corp/9154/table/556_1_b08b5b73a5b94b6da003afe59c418239.jpg ]

Product list *All prices include tax
1. Unisex
[Image 9

“SNOW unisex down coat”
¥99,000
Material: 100% polyester
Color: Black, Greige
Size: S, M, L (unisex)
Design: Minimalist design. A coat that goes well with a wide range of outfits, including voluminous bottoms.
Developed in unisex for both men and women.
2. Middle (men’s fit/women’s fit)
[Image 10

“SNOW middle down coat”
¥99,000
Material: 100% polyester
Color: Black, Greige
Size: Men’s fit S, M, L,
Women’s Fit 34,36
Design: Multi-pocket design featuring three-dimensional flap pockets that combine practicality and design.
3. Long (men’s fit/women’s fit)
[Image 11

“SNOW long down coat”
¥121,000
Material: 100% polyester
Color: Black, Greige
Size: Men’s fit S, M, L,
Women’s Fit 34,36
Design: A long type based on an oversized monster hoodie.
“SNOW” down coat development overview
[Table 4: https://prtimes.jp/data/corp/9154/table/556_2_e98b6da6a3485c4c8bf8b822ec733c11.jpg ]
[Image 12d9154-556-47ca406cbb3c80fab7d8-11.jpg&s3=9154-556-3096ed322ef7cceae2b13da5b0db2c1a-1770x741.jpg

About select shop “LOVELESS”
“THE NEW TIME” – A select shop that considers the four elements of ART / STREET / MOVE / EXPERIENCE as the main themes of modern times, proposes new combinations, and provides new value and time.
Main price range (original product)
Men’s: Coat ¥42,900-¥86,900, blouson jacket ¥29,700-¥104,500, cut-and-sew ¥6,600-¥26,400
Women’s: Blouson jacket ¥29,700-¥79,200, dress ¥19,800-¥35,200, cut-and-sew ¥7,700-¥28,600
Sales channels: 5 directly managed stores (Aoyama, Newman Yokohama, Nagoya, Shinsaibashi, Tenjin), EC
Start year: 2004
■ “Loveless” official website https://www.loveless-shop.jp/
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – -ー
■ Related information
[Image 13d9154-556-f21608ceff4a3c637228-13.jpg&s3=9154-556-6e8cf7fc69ca0b76e0ed5a4bef7f139a-1389x371.jpg
“SNOW” page (“Loveless” official website)
https://www.loveless-shop.jp/feature/article.php?type_id=2&tpl=20221111.html “SNOW” Instagram
@_snow_official: https://www.instagram.com/_snow_official/
that’s all
Details about this release:
https://prtimes.jp/main/html/rd/p/000000556.000009154.html


rehow

Leave a Reply

Your email address will not be published.

%d bloggers like this: