SATO HOLDINGS CO., LTD. Celebrating the 60th Anniversary of Hand Labelers

Sato Holdings Co., Ltd.
Celebrating the 60th anniversary of hand labelers

Sato Holdings Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Ryutaro Kotaki) is pleased to announce the 60th anniversary of its Hand Labeler, a device that prints and affixes information such as product prices and manufacturing dates on labels. We are pleased to inform you that we have received you.
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The hand labeler was developed in 1962 by the founder, Yo Sato. It all started when I saw the pricing work at retailers, where they cut the paper with the price written on it and glued it to each product. At that time, Japan was in a period of high economic growth, and the retail industry was developing, and many products were lined up in stores. While searching for mechanization of pricing work, one day Sato saw a sticker in his breast pocket and had an epiphany. “When the mount is folded, the sticker comes off cleanly.” By applying this, the first hand labeler “HIT” was born.
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Since then, it has been used by customers not only in Japan but also all over the world, and now we have 41 models in 6 series*1. On the hardware side, we have continued to make improvements, such as adopting a lightweight and drop-resistant housing and creating a structure that makes it easy to set labels. We have also expanded our lineup of label substrates, glues, and ink rollers so that you can choose supplies (genuine (R) hand labels) according to your
application and usage environment.
Scenes where hand labelers play an active role have also expanded. It is used not only for pricing in the retail field, but also in various fields such as restaurants (management of expiry date of ingredients, etc.), hospitals (display of control number and expiration date, etc.), and logistics (display of lot number, etc.).
Hand labelers, which attach prices to products displayed in stores, are the starting point of the current business of the SATO Group, which links information to products and solves problems.
We look forward to your continued patronage in the future.
≪Reference materials≫
■ Pricing work before hand labeler development
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■Hand labeler history
◇ 1960s Developed a hand labeler
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In 1962, we launched the Hand Labeler, which was born from the desire to make pricing work easier. In 1965, sales began overseas as well. At that time, as the number of countries he delivered to increased, Sato would raise the national flag of that country at the manufacturing plant in Iwate Prefecture to inspire his employees.
◇ In the 1970s, major improvements were made by incorporating new mechanisms such as store name printing
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In addition to newly installing a mechanism that can print the store name, the function and performance have been enhanced, such as strengthening the durability of the printing band, improving label feeding, and reducing weight. Orders have surged.

◇ 1970s Emergence of multistage printing machines
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In addition to the price, it is now possible to display the date such as the expiration date of the food.

◇ 1970s Challenge to develop hand labelers for POS
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A POS (point of sale) system that uses barcodes for merchandise management has appeared. In 1974, we developed the world’s first POS hand labeler. However, the print quality was not high enough to read barcodes stably. This failure prompted the SATO Group to start developing a barcode printer. It has now grown into a core business. ◇ 1970s Suitable for small labels that can be pasted anywhere [Image 8d6066-11-68e5f8dbf067569747cd-11.png&s3=6066-11-c8d90984e93d4a110f0780e3571b66ed-355x215.png
Released PB-1 suitable for labeling small objects such as cosmetics and medicines. The main body weight is only 240g. It is still the lightest model of SATO’s hand labeler. *2

◇ 1980s Used in logistics and manufacturing industries
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It has also been adopted for warehousing management in logistics and quality control in manufacturing, and has come to be used outside of the retail industry.
◇ 1980s Features a structure that delivers labels securely
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Released the SP that supports punch labels, which uses round feed holes to feed each label securely. It became a bestseller.

◇ 2000s Support for display of total consumption tax
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In 2004, it became obligatory to show the total payment amount including the consumption tax amount in the price display. By quickly setting up a system to increase production in response to market trends, we were able to ensure a stable supply of hand labelers to retailers.
◇ 2010s Easy-to-read large characters that are friendly to seniors [Image 12d6066-11-48300705d05234b0644e-15.png&s3=6066-11-b0138b7dad9fdb04b3ce3e20afe9b153-361x203.png
“UNO(R) PROMO”, which can print large characters, is added to the “UNO(R) series” released in 2005. With the increasing number of senior citizens, it was developed with the aim of making the display easy for anyone to see.
◇ 2010’s: A full line-up of supplies
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In 2018, implementation of food sanitation management based on HACCP*3 was required, and management from acceptance of food raw materials to manufacturing, cooking and shipping became stricter. We also have a full lineup of supplies, such as genuine (R) hand labels that have strong adhesive strength even on cold surfaces, suitable for managing frozen foods, and quick-drying ink that does not bleed.
◇ In the 2020s, prices of less than 1 yen are also displayed [Image 14d6066-11-4ec517b758792cd501e5-18.png&s3=6066-11-853bb5ebbbc8e7e94753ca39e23d91a5-362x236.png
Hand labelers that can display tax-inclusive prices to the second decimal place have been well received. In response to the needs of retailers who want to clearly inform consumers of the amount of consumption tax on products, there may be a difference in the amount paid if the same product is purchased individually and when multiple products are purchased at the same time. I’m here. Hand labelers will continue to evolve in order to respond to changes in society and customers.
*1 Includes made-to-order products for individual customers. *2 As of November 2022.
*3 The amended Food Sanitation Law promulgated in June 2018 and enforced by June 2020 states that, in principle, all food business operators (including retailers, restaurants, etc.) are required to comply with internationally recommended food standards. It includes working on hygiene management in line with HACCP (Hazard Analysis and Critical Control Points), which is a hygiene management method. HACCP requires predicting hazards in the food manufacturing process in advance, identifying important control points to prevent hazards, and continuously recording and managing those points.
*Genuine, UNO, and DUOBELER are registered trademarks of Sato Holdings Co., Ltd. in Japan.
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