Sato-S2 Co., Ltd. Condensed the voices and love of over 100 mom employees. Started pre-sale of baby leggings by Sato Seni at Makuake

Sato-S2 Co., Ltd.
Condensed voice and love of more than 100 mother employees. Started pre-sale of baby leggings by Sato Seni at Makuake
Introducing the latest baby leggings from the popular product “GEA baby!” from the shop “GEA” operated by Sato Seni.

Sato Seni Co., Ltd. (hereinafter “Sato Seni”, head office location: Sagae City, Yamagata Prefecture, President: Masaki Sato), a sales company of Sato-S2 Co., Ltd. (head office location: Shibuya-ku, Tokyo, President: Masaki Sato) will pre-sell the latest baby leggings “mocimoci” from the original brand “GEA baby!” at “Makuake”, a support purchase service for things and experiences.
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Sato-S2 Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Masaki Sato) sells leggings “mocimoci” for infants, which summarizes the voices of more than 100 mom employees. The project started on November 15th (Tuesday) at Makuake.
■ Makuake project page
*Pre-orders are available at the Makuake limited price until January 10, 2023 (Tuesday).

Aggregate the voices of more than 100 “mama employees”. Leggings that express the love of mom and dad
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Developed by Sato Seni, the manufacturer
Female employees with children “mama employees”
We collected over 100 voices.
Get out of past and current parenting experiences
Problems and issues of general infant clothing
Washing out, “Materials”, “Ease of putting on and taking off clothes”, “Ease of handling”
Baby completed by collecting opinions
Leggings “mocimoci”.
Introducing the characteristics of Sato Seni’s self-made products that satisfied the mother employees.

◇ “Super three-dimensional design” that focuses on ease of movement ◇”Completely no sewing” eliminates rough seams that cause stress when worn. ◇ Commitment to materials for infants with immature body temperature regulation and sensitive skin
“Super three-dimensional design” and “completely seamless” in pursuit of ease of movement and comfort

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Unlike conventional products, a special shape that considers “ease of movement” 2022 is the year of 2022, and the 90th anniversary of Sato Seni has achieved a completely seamless and ultra-three-dimensional design for the main body, excluding the waist.
It was realized by bringing together the vast amount of know-how that we have cultivated.
By changing the knitting method and shape according to the part of the human body, it is designed to reduce the load on the range of motion. It can be stressful when considering that infants wear these leggings over diapers and rompers.
The seam allowance has been completely removed, and the non-sewn knitting eliminates the roughness when worn, and has a shape that gently snuggles up to the skin.
“Cotton cashmere” was chosen because it is worn by infants.

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We were particular about the selection of materials because they come into direct contact with the skin.
“Commitment to materials” gathered many opinions from the standpoint of putting on and taking off clothes for infants.
It is said that infants, who have immature thermoregulatory functions, tend to retain heat and lose it easily.
It was a cotton cashmere that blended a small amount of cashmere. It has excellent water absorption, moderate warmth and smoothness. , This natural material that is gentle on the skin is
I decided it was the best and chose it.
Because it is used every day, it is possible to wash it at home. (You can wash it by hand or put it in a laundry net and wash it in a washing machine on a gentle cycle.)

A feeling of size and elasticity that can be worn for a long time by infants who are growing rapidly

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With the gentle stretch of the knit and the suspender belt that can be adjusted in length, you can grow big in a short period of time. The item is finished so that even infants can wear it for a long time. ■ Product specifications / Cotton cashmere baby leggings “mocimoci”  Target size: 60 to 80 (assumed for 3 to 18 months)
Colors: 4 colors / Benimo, Kurikinton, Monburan, Sakuramochi Material (body): 83% cotton, 14% cashmere, 3% nylon
Material (suspender belt): 91% cotton, 8% nylon, 1% polyurethane Manufacturing: Japan (Sato Seni Co., Ltd.)
■ Project overview
 Period: November 15, 2022 (Tuesday) to January 10, 2023 (Tuesday) Platform: Makuake
■ Inquiries regarding this matter
■ Brand account
・ Official Instagram:
What is Sato Seni and GEA?
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Founded in 1932 in Sagae City, Yamagata Prefecture, Sato Seni celebrates its 90th anniversary in 2022.
We are a manufacturing company that has been spinning yarn for 90 years and knitting for 55 years.
In the spinning business, we supply yarns for a variety of fields, from fashion brands in Japan and overseas, to airplane and train seats.
In the knit business, we mainly produce our own brands, but also for sportswear brands and underwear brands.
We undertake ODM and OEM production for customers.
In 2001, the factory brand “M.KYOKO”, which was rare at the time, was launched in New York, USA.
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In 2009, at the inauguration ceremony of former President of the United States Barack Obama, Mrs. Michelle wore a cardigan made of Sato Seni’s mohair yarn “Fuga FUUGA”, which attracted attention both in Japan and overseas.
In 2015, we opened a commercial facility “GEA” on the premises of our head office in Sagae City, Yamagata Prefecture, where we sell clothing, miscellaneous goods, food, and
We operate restaurants “Restaurant 0053 (Restaurant Zero Zero Gosan)” and “Genenan”.
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Sato Seni Co., Ltd.
1-19-1 Motomachi, Sagae City, Yamagata Prefecture 991-0053
Corporate site:
Original brand official website
[Official Online Store] GEA
1-19-1 Motomachi, Sagae City, Yamagata Prefecture 991-0053
Official website:
Online store:

Details about this release:


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