Seed Co., Ltd. Seed x Toyo University Collaborates with industry and academia to implement student-led hands-o n classes                                 

SEED Co., Ltd.
Seed x Toyo University Conducting student-led hands-on classes through industry-academia collaboration

Seed Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Masahiro Urakabe; Tokyo Stock Exchange Prime Market: 7743), which manufactures and sells contact lenses, collaborates with Toyo University (Hakusan Campus: Bunkyo-ku, Tokyo; President: Etsuko Yaguchi). On November 16th (Wednesday), we held a hands-on class with the aim of promoting SDGs activities on the theme of the community and society with the cooperation of the Public Interest Incorporated Foundation Eye Mate Association (hereafter, Eye Mate Association). In the hands-on classes, students led everything from planning to operation, and enlightened people about visual impairments through activities such as “experience walking with an eye mate (guide dog)” and “experiencing puzzles while blindfolded.”
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Toyo University students experience eyemate walking
Trial class overview
This activity is part of the fieldwork of the Social Welfare General Seminar of the Department of Social Welfare, Faculty of Sociology, Toyo University. Through the work of practicing and telling others, the aim is to enhance the “basic skills of working people” such as teamwork, planning and practical skills, and communication skills. A group of students who collaborated with our company chose “health and well-being for all” and “sustainable urban development” from among the 17 goals of the SDGs under the theme of community and society as issues to be solved. We conducted awareness-raising activities regarding visual impairment through hands-on classes. About 40 students participated in the hands-on class, which was divided into parts 1 to 5.
Changes in students through this initiative
A student who planned and managed the trial class commented, “I was very worried about running the whole process from planning to implementation for the first time, but I’m glad that we were able to finish it safely thanks to the cooperation of many people. I would be happy if the participants could receive what I felt, what I wanted to convey, or even more.” First of all, the ability to learn on your own initiative and think about how you can convey it to others, the ability to find and implement what is necessary to solve problems, and get the cooperation of those around you to achieve your goals. I could see it getting stronger. In addition, by collaborating with our company and the Imate Association, in order to solve social issues, we will discuss the importance of increasing the number of people involved, why companies should engage in social contribution activities, and how we can contribute to society. I also deepened my understanding of whether I could be involved.
“Experience walking with Eye Mate (guide dog)”
In the “experience walking with eye mate (guide dog)”, in addition to the points to note when walking experience from the eye mate association in advance, in order to lead to “awareness” of the experiencer, what kind of things do you have if you have a visual impairment? We were asked if there was a problem and what we could do. Afterwards, participants were blindfolded and walked along a course with obstacles, guided only by voice, and then walked with Eye Mate. This provided an opportunity to think about what could be done to help them when they were in trouble. I got it and realized the importance of voice.
“Blindfolded puzzle experience”
In the blindfolded puzzle corner, we set up puzzles with numbers printed in Braille. Through the work of inserting braille and puzzle shapes with just the sense of the fingertips, the participants experienced what kind of problems they face in their daily lives if they are blind, and what kind of information can be used to solve them.
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From student questionnaire
“Thank you very much for giving me such a valuable experience. When I see a visually impaired person, I thought I would ask them, ‘Would you like to help?'”
“I actually tried walking with a guide dog and felt that it was very reliable, but I couldn’t get rid of my fear because I couldn’t see. This time the distance was short and there were few obstacles, but there were crowds and station platforms. I think it’s even more uneasy in narrow spaces like this, so I thought I’d proactively talk to people with visual impairments.”
“Whenever I saw him, I would just casually look at him, but I realized that he practiced a lot until he got used to it, and that he was living in fear and anxiety. ”
“Originally, I was a little interested in supporting people with disabilities, but through the experience I learned things that I couldn’t understand just by listening to them. Through this
experience, I thought it would be great if we could create a society that is easier to live in.”
“I felt that I was walking faster than I had imagined.
Overview of the event
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[Outline of SEED Co., Ltd.]
Company name: SEED Co., Ltd.
Representative: President and CEO Masahiro Urakabe
Headquarters: Sanyo Yasuda Building, 2-11 Kandanishikicho, Chiyoda-ku, Tokyo 101-0054
Phone: 03-3813-1111 (main representative)
Established: October 9, 1957
Capital: 1,841,280,000 yen (Tokyo Stock Exchange Prime Market: Securities code 7743)
Business description: (1) Contact lens business (2) Contact lens care business (3) Other businesses (ophthalmic medical equipment, etc.) home page:
Seed Public Relations Official Twitter:
Seed Public Relations Official TikTok:
[Outline of Toyo University]
Name: Toyo University
President: Etsuko Yaguchi
Address: 5-28-20 Hakusan, Bunkyo-ku, Tokyo 112-8606 Phone:
03-3945-7224 (representative)
Founded: September 16, 1887
Business description: A comprehensive university with philosophy as its founding spirit and 13 faculties and 15 graduate schools Website:
[Outline of Eye Mate Association]
Name: Eye Mate Association
Representative: Representative Director Takao Shioya
Address: 5-8-7 Kita, Sekimachi, Nerima-ku, Tokyo 177-0051 Phone: 03-3920-6162 Business description: Supporting the independence of the visually impaired through the training of eye mates (guide dogs) and walking guidance for the visually impaired.
Founded in 1957 by Mr. Kenichi Shioya (former director) who raised Japan’s first domestic guide dog, Champii. Although it is located in Tokyo, users from the Eye Mate Association spread all over Japan, and we have a track record of accepting applicants from overseas. The total number of graduates is 1,429 (as of November 12, 2022, the user and eye mate are counted as one pair).

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