Semba × GCT JAPAN × Urth form a business alliance in the Metaverse and NFT fields

Senba Co., Ltd.
Semba × GCT JAPAN × Urth form a business alliance in the Metaverse and NFT fields
Started providing Metaverse solution “Vterior(TM)”

Semba Co., Ltd. (Headquarters: Minato-ku, Tokyo; Daisuke Yashima, President & CEO; hereinafter referred to as Semba); GCT JAPAN Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Hiroshi Okagawa, CEO; hereinafter referred to as GCT); and Urth Co., Ltd. (Headquarters: Tokyo) Shinjuku-ku, CEO Daiki Tanaka (hereinafter referred to as Urth) formed a business alliance on November 18, 2022, and is a B to B service that allows clients to build and operate an original virtual space with a high degree of design. , will start providing the Metaverse solution “Vterior(TM)”.
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1. Purpose of business alliance
Semba has been preparing to enter the metaverse (*2) area in order to deepen its 3D modeling and consulting services that utilize BIM (*1), which it has been strengthening. In order to start providing unprecedented new solutions, we will utilize business development and consulting centered on GCT’s metaverse blockchain technology and Urth’s web-based metaverse (V-air) infrastructure development technology. We aim to create integrated solutions through business alliances among the three companies. In the future, we will also promote collaboration in the NFT (*3) area.
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2. First tie-up service “Vterior(TM)”
“Vterior(TM)” is a metaverse that utilizes Semba’s experience and technology in space design and is mainly provided to clients such as commercial facilities, specialty stores, and department stores. Our strength lies in the high level of design. It is possible to participate in the Metaverse designed by Senba as an avatar and communicate via calls and chats on the Metaverse. In addition, we will provide a metaverse shop linked to EC, event holding on the metaverse, showrooming, etc.
3. About Semba’s efforts in the digital and virtual fields
Semba has been focusing on the virtual domain since 2020, and this initiative embodies the “ethical and digital implementation” that Semba advocates in its “Mid-Term Management Plan 2024”. Senba has set “ethical and digital” as an important theme for corporate reform, and is actively promoting DX, such as acquiring the first “DX
certification” in the interior industry and winning the “1st Tokyo Telework Award” grand prize.
4. Ethical initiatives
Aiming for our vision to be a “Good Ethical Company”, as an initiative to solve social issues, the avatar used in “Vterior (TM)” will be used as an employment support office (B-type work place) in cooperation with GCT. request production.
5. Announcement of the presentation
At the “Salesforce World Tour Tokyo” on November 30, our employees will take the stage and introduce this business alliance and “Vterior (TM)” as an example of digital promotion.
●Salesforce World Tour Tokyo
“Salesforce World Tour Tokyo” is an event hosted by Salesforce Japan Co., Ltd., and will be held for the first time in three years. This year’s theme is “A New Day for Customer Magic”. Mr. Senba will talk about ESG initiatives for “ethical and digital implementation”, focusing on the background of the introduction of Net Zero Cloud, a service provided by Salesforce.
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*1 What is BIM (Building Information Modeling)?
BIM is a system that builds a building information model that combines mainly three-dimensional shape information created on a computer with building attribute information such as area, specifications and performance of materials and members, and finishing.
*2 What is Metaverse?
“Metaverse” refers to “virtual space itself” and “services that can be performed in virtual space” that can be used on the Internet. The word Metaverse is a coined word that combines “meta” and “universe”, and means a space where you can act in a virtual space while having a body in the real world.
*3 What is NFT?
“NFT” is a technology that can prove that digital content is original, not a copy, by digital signature using blockchain. In the past, digital content could be copied, but NFT has made it possible to make it unique, making it valuable as rare content.
About GCT JAPAN Co., Ltd. (
A business developer in the Web3 area, including blockchain and metaverse. We develop and operate our own services in the same area, and provide clients with comprehensive solutions from consulting to development. By approaching social issues from both technical and business aspects, we aim to realize a society full of possibilities. Member Association: Japan Blockchain Association
● About Urth Co., Ltd. (
Urth is a company founded with the support of the 2019 Waseda University GapFund Projects sponsored by the Ministry of Education, Culture, Sports, Science and Technology, and mainly provides corporations with a metaverse that utilizes architectural designers with a unique business model. Since 2020, we have provided the Metaverse brand “V-air”, which provides shops and offices on the Metaverse, and have a track record of providing Metaverse spaces to listed companies and universities.
[About Semba]
We provide total support for planning, design, construction, and maintenance in the creation of various spaces such as commercial facilities, offices, and educational and cultural facilities. Promotes ethical design that considers people, regions, and the natural environment from a caring perspective. From 2022, the company’s mission is to “create a future-friendly space”.
Company name: Semba Co., Ltd. Kabushiki Gaisha Semba
Location: 1-2-3 Shibaura, Minato-ku, Tokyo Seavans S building 9th floor Listing: Tokyo Stock Exchange Standard Market (code number: 6540) Major achievements: Firsthand RAYARD MIYASHITA PARK (design and construction) CAMPUS VILLAGE Osaka Kindaimae (design and construction)
TOKYO Shared Office Sumida (design and construction)
NEMU Forest Villa (design and construction)
Inquiries regarding this matter
Semba Co., Ltd. PR Department

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