SHIBUYA109 Entertainment Co., Ltd. Curry bread specialty store “Giraffa”, which sells out up to 2,100 pieces per day, opens for the first time at SHIBUYA109 Shibuya store!

SHIBUYA109 Entertainment Co., Ltd.
Curry bread specialty store “Giraffa”, which sells out up to 2,100 breads per day, opens for the first time at SHIBUYA109 Shibuya store! Scrambled eggs and a hearty curry bun with spam are also sold on a limited basis.

At “IMADA KITCHEN” operated by SHIBUYA109 Entertainment Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / President: Ayumi Ishikawa), Idesei Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / President: Ide The curry bread specialty store “Giraffa SHIBUYA 109 Shibuya” operated by Hiromasa will open for a limited time from December 1, 2022 (Thursday) to January 15, 2023 (Sunday).
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“Giraffa” has a store on Komachi Street in Kamakura, sells up to 2,100 pieces per day, and is a very popular curry bread specialty store that is characterized by an exquisite crunchy texture and stretchy cheese. The slightly milk-flavored bread contains plenty of carefully selected curry that uses 30 kinds of spices and has a good balance of umami, sweetness, sourness, and richness, and melts the melted cheese. This time, we will sell “Fuwatama and Spam Curry Bread” as an IMADA KITCHEN limited product.
Please enjoy the hearty curry bread that can only be tasted here. [Image 2

■ Overview of Giraffa SHIBUYA109 Shibuya store
SHIBUYA109 Shibuya store 2nd basement floor “MOG MOG STAND”
(2-29-1 Dogenzaka, Shibuya-ku, Tokyo)
Period: December 1, 2022 (Thursday) to January 15, 2023 (Sunday) IMADA KITCHEN special page:
sales menu
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Jiraffa curry bread
Giraffa Curry Bread
Curry bread with an addictive taste that is richly entwined with cheese that stretches in a special curry made from 30 kinds of spices, flavored vegetables, and fruits.
You can enjoy three levels of texture: crunchy, fluffy, and gooey. It is a curry bread that makes you want to eat another and want someone to eat it by using a uniquely mixed batter without using bread crumbs to create a light texture.
[Price] 380 yen
[Image 4

Fuwatama spam curry bread
Fluffy egg and spam curry bread (SHIBUYA 109 Shibuya store only) Inspired by the scramble crossing, we have developed a SHIBUYA 109 Shibuya store limited product using scrambled eggs.
Fluffy scrambled eggs, melty cheese, and spam are added to create a filling curry bread. Bread crumbs are not used for the surface coating, and by using a coating that is uniquely mixed with “Mametan (soybean meat)”, it has a crunchier texture.
[Price] 420 yen *Limited quantity
[Image 5

takeout box
■ Take-out box
We also have a box set of 4 that is convenient for take-out and souvenirs. You can choose from 3 types: “4 pieces of Jiraffa curry bread”, “4 pieces of Fluffy egg and Spam curry bread”, and “2 pieces each of Jiraffa curry bread & Fluffy egg and Spam curry bread”.
・Giraffa curry bread 4 pieces 1,520 yen
・ Fluffy egg and spam curry bread 4 pieces 1,680 yen
・Giraffa Curry Bread & Fuwatama and Spam Curry Bread 2 each 1,600 yen [Image 6

meyer lemonade
■Meyer Lemonade
We use “Meyer Lemon”, a hybrid of lemon and orange, which is less sour and sweeter than lemon.
Lemonade, which is a combination of syrup with “Meyer lemon” peel and refreshing carbonation, goes well with curry bread.
[Price] 500 yen
*All photos are images.
*All prices include tax.
* “Mametan” is a registered trademark of Showa Sangyo Co., Ltd. *Ingredients listed are some of the ingredients used in each menu. [Image 7d33586-194-b9aa36bde76bea7187ba-6.jpg&s3=33586-194-b851f63067cfbedc19657045213c2239-1366x2048.jpg
■ Ambassador deciding match by LIVE distribution audition
Based on the corporate philosophy of SHIBUYA109 Entertainment, “Making You SHINE!-Brightening the “now” of the new generation and fulfilling dreams and wishes-” We held an official ambassador audition project for the store “Giraffa”.
Maika Ando, ​​who was selected as an official ambassador, will be posted on the SHIBUYA 109 Shibuya store 1st floor large screen and poster as an advertising ambassador, as well as on the large screen in Shibuya.

Overview of Curry Bread Specialty Store “Giraffa”
Curry bread specialty store “Giraffa” manufactures and sells curry bread with the aim of becoming a standard curry bread. The store offers freshly fried curry bread.
Opening date: December 12, 2020
Kamakura store location: 2-2-21 Komachi, Kamakura City, Kanagawa Prefecture HP:
SHIBUYA109’s food business, “IMADA KITCHEN,” offers original menus and jointly developed menus with various companies and people.In addition, through the opening of the SHIBUYA109 Shibuya store, we support the spread and promotion of brand awareness among young people. I’m here. Store management and menu development are carried out with SAYOSHI Co., Ltd., which develops various “content planning services” and “restaurant management”.
Opening date: June 28, 2019
Place: SHIBUYA109 Shibuya store, inside the 2nd basement floor “MOG MOG STAND” Management: SAYOSHI Co., Ltd.

Details about this release:


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