Shiseido Co., Ltd. For clear skin. A new generation of brightening is born. Clé de Peau Beauté Reborn “Serum Concentrée Eclairsin n” Released February 21, 2023 (Tuesday)

Shiseido Co., Ltd.
For clear skin. A new generation of brightening is born. Clé de Peau Beauté Reborn “Serum Concentrée Eclairsin n” Released February 21, 2023 (Tuesday)

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Shiseido’s global luxury brand “Clé de Peau Beauté” is inspired by microbiome research * 1 and is a beauty essence that has led to further evolution of brightening. [All 2 items, reference retail price 16,500 yen to 17,600 yen (tax included)] will be released nationwide from Tuesday, February 21, 2023.
*Prices are reference retail prices (may vary by store)
A whitening serum that not only prevents spots and freckles, but also moisturizes dull impressions caused by dryness, leading to translucent skin.
◆Essence containing Crystatune Complex*2 (moisturizing and skin protection) penetrates deep into the stratum corneum to provide moisture.
◆Crystalizing power technology adoption. Active whitening ingredients 4MSK*3 and m-tranexamic acid*4 approach the process of melanin production from multiple angles, effectively suppressing melanin production and preventing dark spots and freckles.
*Whitening means suppressing the production of melanin to prevent spots and freckles.
*1 Research focused on the approximately 1,000 species of indigenous bacteria present on the skin.
*2 Eucalyptus leaf extract, maltose/sucrose condensate, concentrated glycerin *3 4-Methoxysalicylic acid potassium salt
*4 Tranexamic acid
《Release background》
Clé de Peau Beauté not only approaches “points” by preventing spots and freckles in order to bring out “translucent and radiant skin,” but also gives moisture to the dull impression caused by dryness and captures the entire skin. Believing that it is important to approach even the “face” of the skin, we have developed beauty essences that approach both the “point” and the “face”. Launched in 2017, Serum Concentrée Eclairssan targets dark spots deep within the skin from a variety of directions, effectively suppressing the overproduction of melanin through a “point” approach that effectively suppresses the production of dark spots and freckles. It is highly popular as a beauty essence that leads to radiant skin with an approach to the “surface” that prevents skin from aging, moisturizes the skin, and brings the original uniform brightness and transparency to every corner. It is loved by people*1.
However, in recent years, the awareness of customers regarding brightening care has changed. By bringing out the original
transparency and luster of the skin, it was found that “skin that shines from the inside” is emphasized. At Clé de Peau Beauté, we capture this change in customer awareness and focus on brightening care inspired by microbiome research. We will further evolve the approach of “points” and “surfaces” so far, and will renew and release “Serum Concentrée Eclairsin n” for the first time in six years. *1 Based on domestic sales results from February 21, 2017 to December 31, 2021 (sales results for customers registered as Hanatsubaki CLUB members)
《Product Features》
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“Serum Concentrée Eclairsin n” is a serum designed with a “point” and “surface” approach to bring out the glow of your skin. Shiseido has developed 5 whitening active ingredients, the most in Japan, and has the research and development technology as its backbone. , The whitening active ingredients 4MSK and m-tranexamic acid take a multifaceted approach to the process of blemish formation. By effectively suppressing the production of melanin and preventing blemishes and freckles, it works in advance to address concerns about “points”. In addition, as an approach to the “face” where dullness due to dryness is a concern, a beauty essence containing “Crystatune Complex” (moisturizing and skin protection) with advanced technology penetrates deep into the stratum corneum and moisturizes, making it dazzling. It leads to brighter and clearer skin.
In order to perfect the high-quality texture that melts into the skin without stickiness, we have repeated trial productions and achieved the ultimate comfort of silky smoothness.
[Product overview] * Prices are reference retail prices (may vary depending on the store)
■ Product name, capacity, price
[Image 3d5794-2307-1447361daedec2ffc27c-2.jpg&s3=5794-2307-cca98a6c7917aaeb6131d2685c715687-470x730.jpg
Clé de Peau Beauté Serum Concentrée Clercissant n
(quasi-drug)
whitening serum
40 mL
17,600 yen (16,000 yen excluding tax)
Clé de Peau Beauté Serum Concentrée Clercissant n
(quasi-drug)
(refill)
whitening serum
40 mL
16,500 yen (15,000 yen excluding tax)
■ Product features
In addition to preventing stains and freckles, it gives moisture to dull impressions caused by dryness.
A whitening beauty essence that leads to skin full of transparency. Clé de Peau Beauté skin care supports “skin intelligence * 1” with cutting-edge science based on its own brain skin theory.
Contains skin illuminator (moisturizer/skin conditioning), a unique ingredient that focuses on the “intelligence of the skin”. (Hydrolyzed silk, hydrolyzed conchiolin, theanine, angelica extract, perilla extract, glycine, glycerin, PEG/PPG-14/7 dimethyl ether, trehalose) It protects the skin from various environmental damage factors such as dryness, and brings out a fresh, healthy glow.
*1 “Skin intelligence” is the key to maintaining a beautiful radiance throughout life, which all people are born with.
outstanding response
○ Suppresses the production of melanin and prevents spots and freckles. ○ Gives moisture to dry and dull skin, leading to clear and radiant skin. ○ A feeling of humidity retention lasts for a long time.
Technology and ingredients that bring intelligence together
○ A serum containing Crystatune Complex*2 (moisturizing and skin protection) penetrates deep into the stratum corneum and moisturizes, making dullness due to dryness less noticeable.
○ Uses Crystallizing Power Technology. Active whitening ingredients, 4MSK*3 and m-tranexamic acid*4, approach the process of melanin production from multiple angles, effectively suppressing melanin production and preventing dark spots and freckles.
*2 Eucalyptus leaf extract, maltose/sucrose condensate, concentrated glycerin *3 4-Methoxysalicylic acid potassium salt
*4 Tranexamic acid
The joy of responding to your skin
○ The silky smooth and high-quality texture provides a comfortable skin care experience that is moist and quickly blends into skin that is susceptible to damage such as UV rays and dryness.
○ A graceful fragrance inspired by rare orchids and natural roses, full of pure gentleness.
○ Non-comedogenic and allergy tested
(This does not mean that all people will not get acne or have allergies.) -how to use-
In the morning and at night, after preparing skin with lotion, take two pushes of the dispenser onto the palm of your hand and apply it to the entire face, focusing on areas of concern.
Cle de Peau Beaute brand site
https://www.cledepeau-beaute.com/jp/?rt_pr=trm32
▼ News Release
https://corp.shiseido.com/jp/news/detail.html?n=00000000003523&rt_pr=trm32 ▼ Shiseido Corporate Information
https://corp.shiseido.com/?rt_pr=trm32
Details about this release:
https://prtimes.jp/main/html/rd/p/000002307.000005794.html


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