Shiseido Co., Ltd. SHISEIDO MEN will hold the second sauna-themed POP-UP STORE at the Isetan Shinjuku Men’s Building

Shiseido Co., Ltd.
SHISEIDO MEN will hold the second sauna-themed POP-UP STORE at the Isetan Shinjuku Men’s Building

Continuing from the last time, a limited number of new collaboration kits with FreshService will be released.
Skin care and make-up lessons by Shiseido hair and make-up artists are also available.
Held at Isetan Shinjuku Men’s Building from November 30 (Wednesday) to December 6 (Tuesday), 2022
Scheduled to start selling at 10:00 on Wednesday, November 30, 2022 at the Isetan Mitsukoshi online store
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SHISEIDO’s men’s series “SHISEIDO MEN”, which is available in 88 countries and regions around the world, will open its second sauna-themed POP-UP STORE at Isetan Shinjuku Men’s Building on November 30, 2022 ( “SHISEIDO MEN sauna skin care” in collaboration with the project “FreshService”, which will be held for a limited time from Wednesday to December 6th (Tuesday). Kit” [1 item reference retail price 16,500 yen (18,150 yen including tax) will be released in limited quantities. In addition, during the period, December 3 (Sat) 14:00-17:00, December 4 (Sun) 13 For those who wish to visit the POP UP STORE from 16:00 to 16:00, we will also offer skin care and makeup lessons (free, reservation required) by Shiseido hair and makeup artists.In addition, November 30, 2022 (Wednesday) ) From around 10:00, it will be on sale at the Isetan Mitsukoshi online store (* Prices are reference retail prices.(May vary depending on the store. I have)
[SHISEIDO MEN Sauna Skin Care Kit / Reference retail price 16,500 yen (18,150 yen including tax)]
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A limited-edition kit that includes face wash, serum, lotion, moisturizing liquid, and FreshService collaboration sauna goods, all of which are necessary for skin care when going to the sauna. -contents-
SHISEIDO Men Face Cleanser 130g
SHISEIDO Men Ultimune Power Infusing Concentrate 30mL
SHISEIDO Men Hydrating Lotion 150mL
SHISEIDO Men Moisturizer EG 100mL
ReFresh!Service Sauna Hut
ReFresh!Service Dry Zip Jacket
ReFresh!Service Dry Pants
*Prices are reference retail prices. (It may vary depending on the store) [FreshService collaboration sauna goods]
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FreshService Director Takayuki Minami, who loves saunas, collaborated with SHISEIDO MEN to update the lifestyle of saunas.
For the second installment, we have updated the rough styling that goes from home to your favorite sauna, and even support after-sauna skin care that you tend to forget.
The setup of the dry zip jacket and dry pants is simple and minimal with quick-drying and comfortable materials. It is finished in a design that fits even if it goes out as it is in the city. The sauna hat, which was popular in the first series, is characterized by the use of soft and comfortable pile fabric. Each one is designed with the “ReFresh!Service” logo representing the FreshService sauna line, and is Mr. Minami’s ideal sauna lifestyle collection.
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[Outline of Fresh Service]
 FreshService is a project in which director Takayuki Minami reconstructs things made around the world from his own perspective and proposes them as new products. Working with production areas where mass production is difficult, producers at a distance where you can see their faces, manufacturers and factories that are mass-produced but highly practical and functional, from daily necessities to clothing inspired by uniforms and workwear. We have items that enrich your lifestyle.
[Comment from Takayuki Minami, Director of FreshService]
“The quality of the sauna itself is important, but I think the tools are also very important to make your time in the sauna more
comfortable. I love saunas so much that I created a new line called ReFresh! Service. SHISEIDO We hope that MEN users will be able to take care of themselves physically and mentally and enjoy using it.” POP-UP STORE Overview
■ Place: Isetan Shinjuku Men’s Building 1F Promotion
■Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Date and time: November 30 (Wednesday) to December 6 (Tuesday), 2022 10: 00-20: 00
■ Click here for lesson reservation methods and product sales methods:
*SHISEIDO MEN Sauna Skin Care Kit is limited in quantity and will end as soon as the stock runs out.
*Skincare and makeup lessons by Shiseido hair and makeup artists will be held only on Saturday, December 3rd from 14:00 to 17:00 and on Sunday, December 4th from 13:00 to 16:00.
Due to the reservation system, we may not be able to meet your request at the time of your visit.
* The contents of the event may be changed or canceled due to various circumstances.
Mitsukoshi Isetan online store limited release
■ URL: Date and time: November 30, 2022 (Wednesday) 10:00 Scheduled to start selling [SHISEIDO MEN Ultimune Sampling Campaign Information]
SHISEIDO MEN will run a campaign from Friday, November 25, 2022 to Saturday, December 24, 2022, where you can experience the best-selling beauty essence “Ultimune (TM) Powerizing Concentrate N” in saunas and public baths. will be held during the period.
■ Name: SHISEIDO MEN Ultimune experience campaign
■ Location: Scheduled for about 22 facilities in the Kanto area (some scheduled to be held outside the Kanto area)
■Facilities: LESSS, ONE PERSON Jiyugaoka, ONE PERSON Yokohama Kannai, Hitori Sauna Rowle Land, Times Spa Resta, Rakutenchi Spa, RAKU SPA 1010 Kanda, TOJI TOKYO Azabu-Juban, Quasi-Natural Komeiseki Onsen Tenku no Yu, Sky Spa YOKOHAMA, Green Terrace, Minami Aoyama
Kiyomizuyu, Kaizenyu, Komyosen, Minatoyu, Hasunuma Onsen, Chiyonoyu, Bunkayokusen
(In no particular order, only facilities confirmed to be implemented) [What is SHISEIDO MEN]
[Image 5d5794-2310-b3799a38c73406850113-4.jpg&s3=5794-2310-97733e5b60c078509c81e56c57b83646-800x400.jpg
“SHISEIDO MEN” has led the prestige men’s category market as a full-fledged skincare line that focuses on the barrier function of men’s skin. Shining 224 beauty awards around the world * 1 Including “SHISEIDO Men Ultimune (TM) Power Infusing Concentrate”, which is the men’s version of “SHISEIDO”‘s best-selling serum “Ultimune (TM) Power Infusing Concentrate N”. , A skin care series such as the “Face Cleanser” that cleanses without stripping the necessary moisture, and the “Hydrating Lotion” that replenishes plenty of moisture while simultaneously preventing stickiness and dryness. We have a rich lineup that gives you confidence in your skin and gives you the power to live, such as a makeup series including BB cream that naturally covers uneven skin tone, uneven skin tone, blue beard, etc.
*1 *Total number of awards worldwide since the first product released in 2014 (as of December 2021)

Details about this release:


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