Shogakukan Co., Ltd. Surveyed by Shogakukan’s parenting site “HugKum”. Children’s bicycles are purchased at a younger age, although “4 years old” is the most popular. On the other hand, many people worry about how to choose, “I don’t know which one

Shogakukan Co., Ltd.
Surveyed by Shogakukan’s parenting site “HugKum”. Children’s bicycles are purchased at a younger age, although “4 years old” is the most popular. On the other hand, many people worry about how to choose, “I don’t know which one to buy!”

Childcare media “HugKum” (https://hugkum.sho.jp) operated by Shogakukan Co., Ltd. (Chiyoda-ku, Tokyo) operated by the First Child Learning Bureau, toy and bicycle maker, People Co., Ltd. (Central Tokyo) Ward) conducted a questionnaire on “infant bicycles” for HugKum mail magazine members. We surveyed the awareness of the current child-rearing generation about choosing a child’s bicycle, such as when to think about making a bicycle debut and what to focus on. [Questionnaire overview]
(Investigation period: October 22, 2022 (Sat) 19:00 to November 5 (Sat) 23:59 ・ Survey target: HugKum WEB members (male and female) valid responses: 484) [Image 1

■ Today, foot kicking bikes (without pedals) are the mainstream for young children
First of all, I asked what comes to mind when I hear a vehicle for an infant. [Image 2

When the parents were children, tricycles were overwhelmingly popular as ride-on toys for toddlers, but today, foot kick bikes are the mainstream. There are many types that can be ridden from around 1 to 2 years old, and there were many voices saying, “First, start with a foot kick bike and then start a bicycle after you can balance.” ■ Time for 3 to 5 year olds to consider transitioning to children’s bicycles At what age should you consider transitioning from a foot kick bike or tricycle to a children’s bicycle? I asked him when he would buy a child’s bicycle.
[Image 3

Perhaps because they are cultivating their sense of balance on foot kick bikes, the majority of people considering making their debut on a bicycle were 3 to 5 years old, which is earlier than before. It was found that parents are considering the purchase timing based on the goal of “be able to ride a bicycle before entering elementary school”. As for the children’s own awareness of bicycles, they often see other children riding bicycles in parks, etc., and often say, “I want to ride!”
In addition, it is popular as a gift, and there are cases where it is given by grandparents as well as parents. Hand-me-downs seem to be mostly between the ages of 3 and 5.
[Voice of parents]
“I bought it around the time when the children around me started practicing bicycles when they were around 4 years old” (5-year-old dad)
“I plan to give it to my 5th birthday because I want to practice before I enter elementary school.” (Mother of 6 and 2 years old) “I became able to understand words such as ‘This is no good’ and showed interest, so I bought it when I was 3 years old.”
■Point of selection of bicycle emphasizes “price”! Stability and design are also important.
[Image 4

The result is that the most people are concerned about the price range, as well as the safety such as being able to stand on their feet and having a sense of stability. Unlike bicycles for adults, it is unavoidable to go out of size as they grow, so they tend to look for something with good cost performance. It seems that it is important to be able to ride for a long time.
Also, in order to motivate their children, many parents thought that they would allow them to choose their favorite designs, colors, etc. [Voice of parents]
“My budget for a bicycle is 20,000 yen.
“It’s important to put the saddle in the lowest position and make sure your feet are firmly on the ground!” (Dad of 5 years old)
“Bikes that raise children’s tension seem to improve faster” (6-year-old and 1-year-old moms)
■ The budget is about 15,000 yen. I want to buy for less than 20,000 yen Then, when purchasing a child’s bicycle, I asked about the specific budget. [Image 5

36.6% of respondents answered 10,000 to 15,000 yen, which was the most common result. 15,000 yen to 20,000 yen is the second place by a narrow margin. Combined, nearly 70% of respondents were thinking of purchasing within 20,000 yen.
■ I want to actually go to the store and choose a child’s bicycle So where do parents buy their children’s bikes?
[Image 6

21.8% of those who plan to purchase at the large toy store Toys “R” Us ranked first. It is attractive that there are many designs that children like at affordable prices. Followed by nearby bicycle specialty stores, large shopping malls, and large bicycle stores. It seems that there are many families who actually go to the store and choose with their children rather than buying online.
■ However, there is also the problem of “I don’t know which one to buy…” Even if you actually see a child’s bicycle in a store, there are many types, and it is difficult to judge whether the size is suitable for the child’s body. We asked parents whether they knew about the differences in the functions of children’s bicycles.
[Image 7

https://hugkum.sho.jp/special/424245 ‎
HugKum Facebook official account https://www.facebook.com/hugkumweb HugKum Twitter official account https://twitter.com/hugkumweb HugKum Instagram Official Account https://www.instagram.com/hugkum/ [Inquiries regarding advertising]
Shogakukan Co., Ltd. Advertising Department
TEL: 03-3230-5375 (direct)
Fax: 03-3230-9278
Email: net-biz@shogakukan.co.jp

Details about this release:
https://prtimes.jp/main/html/rd/p/000001978.000013640.html

MAIL:cr@prtimes.co.jp

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