Social X Concluded “Agreement on Public-Private Co-Creation for DX/CX Promotion” with Toyota City

social x
[Social X] Concluded “Agreement on Public-Private Co-Creation for DX/CX Promotion” with Toyota City
-Strategically accelerate DX in Toyota City by utilizing the “Reverse Propo Concierge”-

Social X Co., Ltd. (Shibuya-ku, Tokyo, Representative Directors: Yukiyasu Isaji, Daiki Ito, hereinafter “Social X”) has announced that through DX as part of the efforts of the “Toyota City Connected Social Demonstration Promotion Council” Toyota City, Aichi Prefecture (Mayor: Toshihiko Ota) and Social X Research Institute Co., Ltd. (Shibuya-ku, Tokyo; Representative Director: Ito Daiki) and signed an “agreement on public-private co-creation for the promotion of DX/CX”. Going forward, based on this agreement, while utilizing the knowledge and networks of Social X and Social X Research Institute, we will promote
collaboration between Toyota City and private companies, etc., and accelerate Toyota City’s DX.
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Toyota City is promoting DX (digital transformation) based on its Digital Resilient Strategy (formulated in February 2021). In the midst of the need to promote and realize a “new normal era” in the wake of the new coronavirus infectious disease, in order to improve the quality of life of citizens and revitalize the region, not only efforts within the government but also , it is necessary to promote DX that actively utilizes digital technology to address various regional issues arising from population decline and the progress of a super-aging society.
On the other hand, in order to improve CX (customer experience) such as improving citizen services and improving experience and value through DX, we will actively work on collaboration with private companies that provide and develop various digital technologies. Therefore, Toyota City has decided to work on measures related to DX, which are being considered by each section of the city, in cooperation with private companies.
Purpose of the Agreement
Toyota City will utilize the “Reverse Propo Concierge” function provided by Social X to accelerate public-private partnerships to promote DX and increase efforts to improve citizen services. Agreement-based roles
・Toyota City: Provision of DX measures (draft) and their
background/objective issues, etc., and provision of fields, etc. when conducting demonstrations
・Social X Co., Ltd.: Provision of “Reverse Propo Concierge” function, support for cooperation between private companies and Toyota City ・Social X Research Institute Co., Ltd.: Support for the development of human resources for public-private co-creation
Agreement period
From November 15, 2020 to March 31, 2023
Company Profile
Company name: Social X Co., Ltd.
Under the slogan of “the best experience for public-private
co-creation,” planning and management of the “Gyaku-Propo” series, including the public-private co-creation new business development platform “Gyaku-Propo” (2021 Good Design Award winner), and social issues. We support solution-oriented new business development. Address: 2-21-1 Shibuya, Shibuya-ku, Tokyo Shibuya Hikarie 32F Representative Director: Yukiyasu Isaji, Daiki Ito
・Reverse propo service site
・Book “Social X: ‘Enjoyable Work’ Created by Companies and Local Governments” (Nikkei BP)

・Nikkei Business Series “Daiki Ito’s Social X”
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■ “Reverse Propo”
It is an epoch-making mechanism that reverses the conventional public solicitation proposal and bidding vector, in which companies present “social issues of interest” and local governments propose “solution ideas” for those issues. By matching local governments with deep insight into social issues and companies with strengths in
problem-solving systems at a tempo, it has become possible for local governments and companies to go beyond the relationship of ordering and receiving to promote public-private co-creation.
■ “Reverse Propo Concierge”
A service provided for local governments that have problems with public-private co-creation / public-private partnership. Each municipality will have a concierge in charge, and through regular online meetings, we will accept consultations on all kinds of problems related to public-private co-creation. By using this service, it is possible to verbalize social issues, secure a corporate network, and disseminate local government information without setting up a dedicated department for public-private partnership, effectively establishing a public-private partnership section within the agency. has the same effect as
■ “Reverse propo Lab@ARCH”
Member companies of “ARCH” operated by Mori Building at Toranomon Hills Business Tower (about 110 large companies, 800 new business divisions), with the know-how of co-creative communication and social issue database cultivated by Social X as a hub. It is a public-private co-creation incubation base that aims to create new businesses that solve social issues by and local governments. ■Company profile
Company name: Social X Co., Ltd.
Address: 2-21-1 Shibuya, Shibuya-ku, Tokyo Shibuya Hikarie 32F Representative Director: Yukiyasu Isaji, Daiki Ito
[Inquiries regarding this matter]
PR/GR Director Shiga
Details about this release:


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