Sports Agency x eiicon company Three companies selected for “INNOVATION LEAGUE SPORTS BUSINESS BUILD 2022” in the Koshinetsu/Hokuriku area!

eiicon company
[Sports Agency x eiicon company] Three companies selected for “INNOVATION LEAGUE SPORTS BUSINESS BUILD 2022” in the
Koshinetsu/Hokuriku area!
An acceleration program that aims to create businesses through the co-creation of sports and all industries. Demo day scheduled to be held in February 2023, incubation and demonstration for social implementation.

eiicon company (Location: Minami-Aoyama, Minato-ku, Tokyo;
Representative: Ayuko Nakamura), which operates AUBA, one of Japan’s largest open innovation platforms, is entrusted by the Japan Sports Agency. On November 10th (Thursday) and 11th (Friday), 2022, the Koshinetsu and Hokuriku area We are pleased to announce that three companies have been selected for incubation in the acceleration program “INNOVATION LEAGUE SPORTS BUSINESS BUILD KOSHINETSU-HOKURIKU” (hereinafter “this program”).
The eiicon company was entrusted with this business by the Japan Sports Agency. Together with the agency and local partners, we strongly support the overall operation of this project and this program, from planning, design, operation to PR strategy.
* SOIP: A sports policy that aims to realize a society in which new services are created through collaboration between the sports world and other industries.
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Sports Agency × eiicon company “INNOVATION LEAGUE SPORTS BUSINESS BUILD KOSHINETSU-HOKURIKU” (November 11, 2022 at Nagano City Lifelong Learning Center: The mask is removed only when shooting) ■『INNOVATION LEAGUE SPORTS BUSINESS BUILD 2022 KOSHINETSU-HOKURIKU』 – Social implementation in the towns of Koshinetsu and Hokuriku with the strength of a sense of unity with the region –
In the Koshinetsu/Hokuriku area, the Nagano Prefectural Ski Federation (skiing/snowboarding), Shinshu Brave Warriors (basketball), and Matsumoto Yamaga FC (soccer) are soliciting business ideas through co-creation. Six companies selected from a total of 59 applicants through strict selection gathered together to hold “INNOVATION LEAGUE SPORTS BUSINESS BUILD 2022 KOSHINETSU-HOKURIKU”. Two days of intensive brush-up and presentation were conducted, and as a result of screening, co-creation ideas from a total of three companies were adopted.
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□Koshinetsu/Hokuriku area 3 participating sports teams/organizations, recruitment themes, and adoption results
[Table 2: ]
that’s all
□ Future plans
The adopted business idea will proceed to incubation and demonstration for social implementation with mentors and supporter companies, and the results will be announced at DEMODAY (held on March 1, 2023: jointly with all regions). We aim for social implementation and commercialization.
-Sports is a growing industry. ~
“SPORTS BUSINESS BUILD” was launched last year and is entering its second year this year with the aim of revitalizing the region with sports at its core. Problems such as the declining birthrate, aging population, declining population, and transportation infrastructure that are scattered throughout Japan can be solved by combining them with the potential of sports, and become the seeds of value creation. In the first year of last year’s event, a total of 12 projects were born in various fields such as virtual, education, tourism, mobility, etc. through co-creation with 11 local sports teams and companies gathered from all over the country. presented new possibilities for 『INNOVATION LEAGUE SPORTS BUSINESS BUILD 2022』
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About the FY2022 Sports Industry Growth Promotion Project “Sports Open Innovation Promotion Project (Formation of Advanced Cases of Regional SOIP)”
Promoting open innovation in sports through collaboration between sports and other industries will promote investment in sports and enhance the value of sports, as well as enhance the value of other industries and solve social issues. It is also important for the realization of a society that creates new goods and services. Regional professional sports in the “New Capitalism Grand Design, Action Plan and Follow-up” (June 2022 In order to promote the construction of a “regional version of SOIP” that encourages the creation of high-value-added services and community development that teams, etc., companies, universities, etc. work together, we will support acceleration programs, etc. in three regions by the end of FY2022. Form a case.
This project will support the creation of advanced examples of regional SOIP construction through an acceleration program that collaborates with local professional sports teams, companies, universities, etc., and will also consider the overseas expansion of examples created by regional SOIP. to hold.
Overview of eiicon company
eiicon company supports all companies that take on the challenge of “open innovation*” to accelerate their efforts.
1) “AUBA”: A business matching platform where you can search for open innovation partners under the theme of “valuable encounters create the future”. 25,000 registered companies. You can register your own company information such as issues and resources necessary for business growth, and send them to each other to realize new connections between companies.
2) “TOMORUBA”: “Media that activates business” for business people who create businesses. We distribute various information such as funding, funding, joint research, etc. and know-how information for creating a business to startups, small and medium-sized enterprises, major companies, local governments and universities in all industries all over the country.
3) “SHABERUBA”: A members-only community provided by “AUBA”. In the virtual coworking space, offline activities are realized online, such as conversations and business negotiations between members,
participation in various events, and community support.
4) “event”: Create a real opportunity to meet business partner companies. 5) “Sourcing Support”: Professional consultants support open innovation challenges.
Based on the above five axes, we provide services that establish the new business creation method “open innovation” in Japan.
Name: eiicon company
Representative: Ayuko Nakamura
Location: 1-15-5 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Business: Operation of the open innovation platform “AUBA”, event planning and support services, sourcing services, etc.
Phone number: 03-6670-3273 (representative)
Email address:
■ eiicon company operating company
Company name: Persol Innovation Co., Ltd.
Head office location: 1-15-5 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Capital: 55 million yen
Representative: Toshihito Nagai, President and Representative Director Business description: Creation of new businesses, promotion of open innovation, management planning and management of group companies, and related operations
*Open innovation:
An innovation methodology advocated by Henry W. Chesbrough in 2003 (U.S.A.) to create revolutionary new value by combining internal and external media and technology. It is a method of asserting that we should not only rely on internal resources but also actively incorporate external cooperation.
*The information on this page is current as of the date of
announcement. Please note that it is subject to change without notice. Details about this release:


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