Spread Co., Ltd.
Received Grand Prix for 2 years in a row at creative unit SPREAD “Red Dot Design Award”
Awarded works “Tsubame-Sanjo Factory Museum” “Mesh Virus-Control Flag Partition”
The creative unit SPREAD by Haruna Yamada and Hirokazu Kobayashi won the Red Dot Design Award 2022, which is considered one of the world’s three major design awards, in the brand and communication design category. We won the Dot Grand Prix and “Color Jungle” won the Red Dot.
In addition, SPREAD won the Red Dot Grand Prix at last year’s “Red Dot Design Award 2021” for the “Mesh Virus-Control Flag Partition”, which was also designed by SPREAD, and won the Grand Prix for the second consecutive year.
Spread received the award trophy at the “Red Dot Design Award 2022” award ceremony held in Berlin, Germany on October 28, 2022 (Friday). The 2022 Grand Prix is an award given to the most excellent work among the works selected for the “Best of the Best”, the highest award in the category. Selected for the Grand Prix.
Tsubame-Sanjo Factory Museum / Red Dot Design Award 2022 Grand Prix [Image 2
The Tsubame-Sanjo Factory Museum (sponsored by the Executive Committee of the Tsubame-Sanjo Factory Festival) is an exhibition related to the craftsmanship of Tsubame-Sanjo, a production area for metal
processing. With the aim of conveying the history and culture of manufacturing in Tsubame-Sanjo, we developed and held exhibitions that had been held in Italy, England, Switzerland, Singapore, Taiwan, and Japan.
For the venue, we searched for and selected an abandoned factory with an area of over 2,000 square meters that used to manufacture polishing machines.
Making the most of this space, the history and culture of the production area, craftsmanship and manufacturing process are combined with images and introduced in the recorded sound of the factory. For the display fixtures, we used metal containers that are actually used in factories and combined them with matte aluminum plates. Steel plate is also used for the video screen, realizing a maximum width of 8m. In the center of the venue, images of flames, the symbol of the exhibition, were projected onto a curved screen that also functions as a bench to overlook the entire venue.
Visitors will be able to appreciate the actual manufactured items and processes while experiencing the presence of sounds and images that make them feel as if they are peering into the situation at the factory in the former factory site where the vividness of
manufacturing remains. I made it.
In addition, the used metal containers and metal plates are reused in local factories after the end of the exhibition.
■ Recorded video
[Video 4: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=pUMuEtyNQ00]
■Tsubame-Sanjo Factory Museum Overview
Title: Tsubame-Sanjo Factory Museum (English) / Tsubame-Sanjo Factory Museum (Japanese)
Venue: 1-1-18 Nishi-Osaki, Sanjo City, Niigata Prefecture (former factory of Nomizu Machine Works)
Date: November 5th (Friday) to 21st (Sunday), 2021 Closed on Tuesday Opening hours: 10:00-20:00
Organizer: “Tsubamesanjo Factory Festival” Executive Committee Executive Committee Chair: Ritsu Yamada (Gyokusendo)
Overall supervision: Yu Yamada (method)
Art direction and design: Hirokazu Kobayashi, Haruna Yamada (SPREAD) Photography: Oki Jingu, Hiroshi Furukawa
Projection: Tomoya Kishimoto
Editing: Yasuhiro Yamada
Construction: Takumi Saito (SPACE DESIGN TAKUMI) / Kazuya Saito (Stoka) Project management: Hirohisa Yokoyama (side), Sayaka Sakai (method) Press: Miki Koike (HOW INC)
Color Jungle/ Red Dot Design Award 2022
Color Jungle is an installation performed at Tokyo Midtown “MIDTOWN CHRISTMAS 2021”.
Large ribbon-like fabrics were placed in three atrium spaces with a total of about 80,000m3, and visitors were enveloped in a landscape like a jungle of colors. The changing views from the 3rd floor to the 1st basement floor were like a bird’s eye view, and depending on where you look, your imagination works, giving you a variety of impressions such as forests, giant trees, ribbons and crackers.
At the end of 2021, when the corona crisis continues, this
installation, which was created with the desire to celebrate Christmas and create joy in people’s hearts with colors, recorded about 1,500,000 visitors.
When the cloth used is rolled into a piece of cloth, it becomes a compact volume, and it is stored in a small amount of material for the vast space that has been constructed.
■ Recorded video
[Video 5: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=uMTvS-AlGIs] ■ Color Jungle Event Overview
Title: Color Jungle
Venue: Tokyo Midtown Galleria, etc. / 9-7-1 Akasaka, Minato-ku, Tokyo Date: November 18th (Thursday) to December 25th (Saturday), 2021 Organizer & Planning: Tokyo Midtown
Art direction and design: SPREAD
Construction: Nomura Duo Co., Ltd.
Press: Miho Kawamura (Daily Press)
Mesh Virus-Control Flag Partition / Red Dot Design Award 2021 Grand Prix [Image 4
The Mesh Virus-Control Flag Partition is a new partition that combines the power of color that creates joy in people’s hearts with new virus control technology.
Mesh, which is also used as a filter in the medical field, is used as the material, and by applying nanoparticles of a new technology that suppresses viruses by 99.9%, we have realized the function of suppressing droplet infection. The steel frame is produced at a factory in Tsubame-Sanjo, and is thin and light, so it blends into the space and has high strength. The colorful pattern, which is inspired by a flag that supports a new daily life, changes the color density depending on the viewing angle due to the characteristics of the material, giving movement to the space.
Even during the pandemic, people are gathering in the same space again, creating a safe and joyful time. Developed in collaboration with INTERSECT BY LEXUS – TOKYO, a facility with a restaurant and gallery, it has been in use since July 29, 2020. All materials used are reusable.
■ Recorded video
[Video 6: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=LMFvQcnFuxo] Outline of Mesh Virus-Control Flag Partition
Title: Mesh Virus-Control Flag Partition
Venue: INTERSECT BY LEXUS – TOKYO / 4-21-26 Minami-Aoyama, Minato-ku, Tokyo Produced by: Mika Takizawa
Manufacturing: NBC Meshtec / Stoka
Press: Miho Kawamura (Daily Press)
About the Red Dot Design Award
Established in 1955, the Red Dot Design Award, sponsored by Germany’s Design Zentrum Nordrhein Westfalen, is one of the world’s largest design awards. Along with Germany’s iF Design Award and the United States’ International Design Excellence Awards (IDEA), it is known as one of the three major design awards in the world.
Divided into three sections: product design, brand & communication design, and design concept, the competition is judged once a year by international design experts based on nine criteria, including innovation, functionality, ergonomics, ecology, and durability. will be reviewed from
Photo: Red Dot Design Award
2022 Award Ceremony
Second from left: Ryo Takizawa (Mayor of Sanjo City)
Left: Peter Zec (Red Dot Design Award FOUNDER & CEO)
Right: Jean Jacques Schaffnersi (Red Dot Design Award judge) Center: Members of the Executive Committee for the Tsubamesanjo Factory Festival [Image 6
Photo: Tsubamesanjo Factory Festival Executive Committee
2022 Awards Ceremony Venue
A creative unit consisting of Haruna Yamada and Hirokazu Kobayashi. It combines the thinking of landscape design, which captures the environment over a long time axis, and the technique of graphic design, which visually conveys a vivid impression. The environment, creatures, things, time, history, colors, letters, and all kinds of memories are incorporated into the story to create a “spread” creative. Widely involved in the design and direction of graphics, products, and exhibitions with “color” as a characteristic, always trying to make social proposals. Main works include “The National Art Center, Tokyo 10th Anniversary” commemorative visuals, Japan House London exhibition “The Carpenters’ Line”, factory tour event “Tsubame Sanjo Factory Festival”, cosmetics brand “Celvoke”, Tokyo Midtown “Roppongi” “Color Valley” installation, spatial design tool “HARU stuck-on design;”, “Theory of Relativity” CD jacket, “Dance Base Yokohama” VI, etc. Since 2004, he has been attracting attention with the release of “Life Stripe”, which expresses life records in stripes, and has held exhibitions in Milan, Basel, and Tokyo. His major awards include two Red Dot Design Award Grand Prix, D&AD Award, German Design Award, Asian Design Award, Good Design Award, and others.
Comments on receiving the award / SPREAD
About 12 years ago, I won my first Red Dot Design Award for packaging design for a textile brand I started with a small family-owned workshop. The products of that brand were very well finished thanks to the skills of the craftsmen who create new textiles using looms from 100 years ago, but it was a time when they lacked the ability to communicate their value. I still remember that I entered the Red Dot Design Award after struggling to see if there was any way I could help design things to increase recognition, value, and improvement of products.
The Red Dot Design Award is a design award that is trusted because it values the evaluation of designs that lead to solutions to social issues. It is also an award that promotes the recognition that design is a necessary force in society. Therefore, this award is given to both the person or organization that requested the design and the design that responded. It’s often misunderstood, but it’s not just an award for designers. It is also a high evaluation from a global perspective to those who requested and implemented the design to push modern society forward. The evaluation of this comprehensive project creates trust, and trust turns into value that moves society. Design is directly related to the economy, which is one of the major factors that move society. Winning the Red Dot Design Award is not a goal, but a means to connect and build the next activities, including processes and economic activities.
Since winning the award for the first time 12 years ago, we have been highly evaluated for our logo, products, and installations. The awards ceremony I attended was a high-quality event, carefully prepared with a purpose and every detail. While it was a very glamorous ceremony, I felt the attitude of facing the pressing issues occurring on the earth through design, such as corona, war, and climate change.
This year’s Grand Prix winner was the “Tsubame-Sanjo Factory Museum,” an exhibition that tells the world about the workings of a metal processing production area set in a factory site of over 2,000 square meters. Last year’s Grand Prix was won by a new partition, the “Mesh Virus-Control Flag Partition,” which was proposed in the COVID-19 situation using a mesh material that combines new virus suppression technology. It is no exaggeration to say that we are at a turning point in the times, and the fact that we were able to win the Grand Prix for the second year in a row is a testament to our efforts to address social issues. Participating in the world’s largest design event “Milano Salone” throughout 10 years, exhibitions and exhibitions in London and Paris, cultural education activities in Switzerland and Singapore, all successes and failures, together with clients and implementers It is also the result of the experience we have had so far cultivated the soil of our thoughts. By facing society and people in our designs, we have created a situation in which we can pull in the future. We are proud of this award, and we are determined to further promote design that is responsive to society.
Spread Haruna Yamada Hirokazu Kobayashi
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