Sugi no Chikara Co., Ltd. implemented a third-party allotment of new shares with Saitama Resona Founding Support Fund as the underwriter

Sugi no Chikara Co., Ltd.
Sugi no Chikara Co., Ltd. implemented a third-party allotment of new shares with [Saitama Resona Founding Support Fund] as the underwriter Sugi no Chikara Co., Ltd., which develops pet health care products [Sugi Nyan], has raised funds. From the Saitama Resona Founding Support Fund.

Sugi no Chikara Co., Ltd. (Headquarters: Kuki City, Saitama
Prefecture, Representative Director: Noriyuki Takahashi) has raised funds with Saitama Resona Startup Support Investment Business Limited Liability Union (commonly known as Saitama Resona Startup Support Fund) as the third party. was implemented through an allotment of new shares.
[Image 1

■Purpose of fundraising
Under the purpose of “rejuvenating the earth with the power of cedar”, we are trying to solve the problem of maintenance and abandonment of artificial cedar forests (forest degradation) by converting wood (physical use) into natural ingredients. We are promoting the development and commercialization of health care products for pets and humans with original technology that encourages utilization
innovation. With the funds raised this time, we will further expand the scope of joint research with the national university corporation Saitama University in the future, promote “new market creation type product development” that utilizes the natural ingredients of cedar, and actively invest in human resource recruitment. to expand the business.
[Image 2

■ Background/Overview
As a solution to the abandonment of planted forests (forest
devastation) due to the declining demand for cedar, since the full-scale start of development of organic pet products that make use of cedar ingredients, many people have been putting the health of pets first. With the support of our owners, we have been promoting our business while creating products that protect cats’ health, such as organic cat towers, organic cat litter, and organic deodorants. [Image 3

■ Contribution to welfare connected in the production process [Nekofuku collaboration]
In the production process, we have built a relationship called [Nekofuku Collaboration], which operates a workshop that naturally dries cedar ogako, which is a patented manufacturing method, in collaboration with [Continued Employment Support Type B Business Office]. We plan to have 100 bases nationwide by 2020.
[Image 4d68676-12-0d8e58f2e73ceedf7cb0-10.jpg&s3=68676-12-27d9f6bb166bd55b54c38f41f0b54bc5-1200x800.jpg
■ Acceleration of fundraising and challenges
With this funding, we will actively invest in product development and marketing personnel, promote joint research with National University Corporation Saitama University, and launch the Saitama Resona Startup Support Fund (https://www.resona-gr.co.jp
/holdings/news/info/detail/20221101_2767.html), we will accelerate our efforts to develop new market-creating products in four areas, from pet and human healthcare to biofuels.
[Image 5d68676-12-8d94eaf6ebd39782fc16-13.jpg&s3=68676-12-80305b3b1129b281bc23aa72308e6dab-1200x800.jpg

■ Making Japan a forest resource powerhouse
By expanding our cedar utilization innovation business, we will increase the value of cedar and stimulate demand. We will spread “new forestry” and suppress the generation of cedar pollen while at the same time realizing a “forest management revolution” that maximizes the amount of CO2 absorption. Create a future that leads.
[Image 6d68676-12-36fc9952807a66d7bc07-12.jpg&s3=68676-12-c54f93472a9e670011ce805b1e370eb1-1200x800.jpg
-About underwriters-
Fund name: Saitama Resona Startup Support Investment Business Limited Liability Association (common name: Saitama Resona Startup Support Fund)
Limited Liability Partner (LP): Saitama Resona Bank
General Partner (GP): PE&HR Co., Ltd.
Fund size: 1 billion yen
Operating period: 10 years
Investment target: Ambitious start-ups and second start-up companies with hidden growth potential that contribute to economic
revitalization in Saitama Prefecture
-About Saitama Resona Bank-
Name: Saitama Resona Bank, Limited
Location: 7-4-1 Tokiwa, Urawa-ku, Saitama City, Saitama Prefecture Representative: Satoshi Fukuoka, President and Representative Director Date of establishment: August 27, 2002
Business: Deposits, loans, domestic and foreign exchange, and other general financial operations
URL: https://www.saitamaresona.co.jp/
-About PE&HR Co., Ltd.-
Name: PE&HR Co., Ltd. (English name: PE&HR Co., Ltd.)
Location: 4F, ​​1-12-12 Kojimachi, Chiyoda-ku, Tokyo
Representative: Ryojiro Yamamoto, President and Representative Director Date of establishment: May 20, 2003
Business: Investment, business creation consulting, discovery of young management talent, office business for venture companies, etc. URL: http://www.pehr.jp/
-About Saitama University-
Name: National University Corporation Saitama University (English: Saitama University)
Location: 255 Shimookubo, Sakura Ward, Saitama City, Saitama Prefecture Representative: President Takafumi Sakai
Founded: 1949
Business: 5 faculties (liberal arts, economics, education, science, engineering) and 3 graduate schools (humanities and social sciences, education, science and engineering)
Comprehensive University (the only national university in Saitama Prefecture) URL: http://www.saitama-u.ac.jp/
-About Sugi no Chikara Co., Ltd. (company profile)-
Name: Sugi no Chikara Co., Ltd.
Location: Aoki Building, 652-5 Washinomiya, Kuki City, Saitama Prefecture Representative: Noriyuki Takahashi, President and Representative Director Date of establishment: April 22, 2022
Business: Manufacture and EC sales of pet and human health care products that make use of cedar ingredients, cedar furniture manufacturing, research and development related to cedar ingredients, production management and quality control, manufacturing and sales of related products
URL: https://suginochikara.co.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000012.000068676.html


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