Sweets Village Co., Ltd. Rice flour sweets are attracting a lot of attention due to the price increase of wheat flour

Sweets Village Co., Ltd.
Rice flour sweets are a hot topic due to the increase in the price of wheat flour
~ More than 80% of people want to eat rice flour sweets. Gluten-free, healthy, and delicious food is expected to further increase
consumption~

Sweets Village Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, CEO Tomoo Motoyama, hereinafter: Sweets Village) conducted an “Internet survey on sweets using rice flour (2022)” for men and women aged 20 to 60 nationwide. It was conducted.
Rising prices of imported wheat have encouraged the spread of rice flour as a substitute for wheat flour. Since sweets using rice flour are expected to become more popular in the future, we conducted a consumer awareness survey on the awareness of rice flour sweets, how often they eat them, their image, and the popular types.
In order for more people to enjoy rice flour sweets, we will hold a roundtable discussion and a campaign to win the most popular rice flour sweets on the official Sweets Village Twitter!
Sweets Village Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, CEO Tomoo Motoyama, hereinafter: Sweets Village) conducted an “Internet survey on sweets using rice flour (2022)” for men and women aged 20 to 60 nationwide. It was conducted.
Rising prices of imported wheat have encouraged the spread of rice flour as a substitute for wheat flour.
Since sweets using rice flour are expected to become more popular in the future, we conducted a consumer awareness survey on the awareness of rice flour sweets, how often they eat them, their image, and the popular types.
Furthermore, are rice flour sweets really delicious? In order to investigate this, we asked women in their 20s and 30s who love sweets to try popular rice flour sweets at a round-table discussion, and we also investigated the taste, texture, and differences from sweets using wheat flour. .
In order for more people to enjoy rice flour sweets, we will hold a roundtable discussion and a campaign to win the most popular rice flour sweets on the official Sweets Village Twitter!
During the period from November 11th (Friday) to 16th (Wednesday), 2022, a Twitter campaign will be held to present 3 people by lottery with a roasted tea roll cake from the vegan sweets shop “Fortune Kitchen” in Fukuoka Prefecture. .
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■ Rice flour sweets survey results
Due to the situation in Ukraine, etc., the price of imported wheat is soaring. In July 2022, the Tokyo Metropolitan Government will recommend products using rice flour instead of wheat flour, and further spread of rice flour is expected in the future.
As a result of the survey, 59.7% of people know that the price of wheat flour is soaring and that rice flour is recommended as an alternative. It was found that 80.9% of people would like to eat products that use rice flour as a substitute for wheat flour. [Image 2

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57.3% of respondents have actually eaten sweets made from rice flour. More than half of the respondents answered that they have eaten it. Among those who have eaten rice flour sweets, one in two eats rice flour sweets more frequently, and they are repeaters who eat rice flour sweets at least once every three months.

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On the other hand, 85.6% of those who have never eaten sweets made from rice flour answered that they “didn’t have the chance,” “didn’t know about it,” and “they don’t sell it near me.” It turns out that the lack of opportunities to come in contact with rice flour sweets is a factor. It is expected that the consumption of rice flour sweets will increase due to the increase in the number of stores selling rice flour sweets and the expansion of PR activities for consumers. [Image 7

The most common images that come to mind when hearing sweets made from rice flour are “sticky” and “domestic”, followed by “healthy”, “gentle sweetness”, “gluten-free” and “expensive”. rice field.
Recently, unique rice flour sweets using the latest technology and frozen sweets that can be enjoyed online are being released one after another. For this reason, many consumers have a positive image of rice flour sweets, and it is believed that rice flour sweets can provide new enjoyment in place of wheat flour, which continues to rise in price.
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■Rice Flour Sweets Roundtable Discussion
Are rice flour sweets really delicious? We conducted an online round-table discussion to investigate. We asked three women in their 20s and 30s, who like sweets, to taste the popular rice flour sweets, and conducted a questionnaire on the taste and texture, the difference from the image before eating, and the difference from sweets using wheat flour.
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As for the sweets to try, we chose popular sweets from the “roll cake”, “cake”, and “doughnut” that most people wanted to try based on the survey results.
For details, please see the roundtable report article from the following URL. – Click here for the discussion article

人気の米粉スイーツ3選!体に嬉しいグルテンフリーのスイーツを


■ Popular rice flour sweets
Fortune Kitchen Hojicha Roll Cake
(Product URL: https://shop.sweetsvillage.com/products/fortunekitchen-hojichanorolecake) A roll cake from Fortune Kitchen, a vegan sweets shop in Fukuoka Prefecture, made with sweet and fragrant domestic roasted green tea and organic chestnuts. Gentle dough made from Fukuoka-grown rice flour is filled with roasted green tea soy cream and topped with a generous amount of organic chestnuts.
It is a sweet that does not make you feel that white sugar and dairy products are free. Made with carefully selected ingredients, it is recommended for those who value both comfort and satisfaction as a sweet.
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Sweets Studio Kiichigo Rice Flour Special Photo Shortcake
(Product URL: https://shop.sweetsvillage.com/products/kiichigoshimane-special-photo-shortcake) This is a rice flour shortcake made with a focus on rice cultivation in Ota City, Shimane Prefecture. A fluffy sponge made with rice eggs and rice flour from Ota City, sandwiched with fresh whipped cream and strawberries. I surrounded it with biscuits (cookies).
You can also create your own original photo cake made of rice flour, which is the only one in the world.
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https://shop.sweetsvillage.com/products/5x5rolls-donuts) “Komeko Rolls” started by a rice farmer and has its roots as a rice flour sweets specialty store. We are particular about making rice flour sweets using 100% rice flour from Saga prefecture.
Gluten-free 100% rice flour chestnut donuts made by Komeko Rolls, a popular roll cake made with rice flour, are healthy baked donuts that are not fried in oil. It’s a warm flavor that uses 2 chestnuts for each piece. It has a moist and smooth texture.
[Image 12d39841-9-1e90562091149347e024-11.png&s3=39841-9-b1a7d058291b6c17f378af7c2e83bbe8-600x450.png

■ Win popular rice flour sweets! Twitter campaign held
In order for more people to know the deliciousness of rice flour sweets, the rice flour sweets “Fortune Kitchen Hojicha Roll Cake”, which was the most popular at the roundtable and Sweets Village official Twitter, was announced on November 11, 2022. During the period from (Friday) to November 16 (Wednesday), we will carry out a Twitter campaign for 3 people.
How to apply for the campaign is as follows.
■ Campaign application method
1.Follow the SweetsVillage Twitter account (https://twitter.com/SweetsVillage1) 2. Retweet campaign tweets posted on this account
■ Application conditions
1. Have a Twitter account
2. Follow Sweets Village official account “@SweetsVillage1”
3.Retweet the introductory tweet of this campaign from the official Twitter account within the campaign period.
4. Agree with the contents of this application
– Click here to participate in the campaign
https://twitter.com/SweetsVillage1/status/1590857192638488577 [Image 13d39841-9-f00bb72d0bdc8957a41e-12.png&s3=39841-9-5d2f905fdbc6681a799a3e22a522cfb8-1200x676.png
-Click here for rice flour sweets from recommended sweets shops and rice flour sweets specialty stores in the city
https://shop.sweetsvillage.com/collections/komeko-sweets
* Details of questionnaire survey method
Survey area: All over Japan
Survey target: Men and women between the ages of 20 and 60
Number of samples: 1089 people
Survey period: August 09, 2022 to August 17, 2022
Survey method: Internet research survey
■Company Profile
Company name: Sweets Village Co., Ltd.
Representative Director: Tomoo Motoyama
Official website: https://sweetsvillage.com
Business: Sweets Media Business, Sweets Online Mall Business Details about this release:
https://prtimes.jp/main/html/rd/p/000000009.000039841.html


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