Synamon and microverse form partnership
Strengthening fan marketing support using Metaverse x NFT
Synamon Co., Ltd. (Reading: Cinnamon, Headquarters: Shinagawa-ku, Tokyo, Representative Director: Hisashi Takehi, hereinafter Synamon) and microverse Co., Ltd. (Headquarters: Shibuya-ku, Tokyo,
Representative Director: Keita Shibuya, microverse) has signed a partnership. By combining the knowledge of microverse, including the production of NFT content, with Synamon’s metaverse platform, we will continue to support fan marketing for companies.
Background of the business alliance
While Metaverse and NFT are attracting attention as fan marketing measures centered on the digital native generation, there are only a handful of successful examples in the world, and it can be said that every company is still at the stage of exploring.
Synamon provides “SYNMN” as a tool for fan marketing, but just preparing a Metaverse space will not attract people. One of the keys to gathering people and creating something meaningful as a community is NFT.
This time, by forming a partnership with microverse, which has a track record in artist NFT sales, the range of proposals for fan marketing projects using NFTs will be expanded.
Both companies will share know-how and technology, and will focus on fan marketing support using Metaverse and NFT.
In January 2022, Cyber Agent Capital, East Ventures, F Ventures, and double jump.tokyo Co., Ltd. raised 50 million yen in a seed round. So far, many NFT projects have been implemented, such as NFT distribution at live venues held at Saitama Super Arena by the artist “Zutto Mayonaka Ii ni”, and Vtuber/river NFT sales. Producing NFT projects through the provision of API-based All-in-One solution “Stella” that can provide end-to-end support from conversion of existing IP/content to NFT to launch of new NFT-native IP/content. / Develop sales support business.
[Company profile of microverse Co., Ltd.]
Trade name: microverse Inc.
Representative: Keita Shibuya
Location: 805 Noah Shibuya, 36-2 Udagawa-cho, Shibuya-ku, Tokyo Established: November 2020
Business: NFT content production/sales support
Synamon is a tech company that provides services in the metaverse area to accelerate the fusion of the real and the digital. We are developing a metaverse “SYNMN” for fan marketing that can be used on multiple devices and specializes in BtoBtoC.
Metaverse for fan marketing “SYNMN”
“SYNMN” is a metaverse platform suitable for branding and fan marketing. Based on the premise of providing a BtoBtoC model, we have prepared a management screen so that companies can easily operate it continuously, and we plan to install a CRM function in the future. In the metaverse space that conveys the world view of the owned brands and IPs, it is possible to develop a fan community and implement measures to improve engagement using NFT.
“SYNMN” service site for companies “SYNMN” app download [Synamon Co., Ltd. Company Profile]
Trade name: Synamon Inc.
Representative: Hisashi Takehi, Representative Director
Location: Nishi-Gotanda 8-chome Building 2F, 8-3-16 Nishi-Gotanda, Shinagawa-ku, Tokyo
Established: August 2016
Business description: Development of Metaverse “SYNMN” for fan marketing and support for utilization of Metaverse technology for companies
https://synamon.notion.site/synamon/Synamon-recruiting-door-page-a0d57607e9f347579e1482de7cad34b7 Details about this release: