Tabimachi Gate Hiroshima Co., Ltd. Developing upcycled products under the “HAGIRE” brand

Tabimachi Gate Hiroshima Co., Ltd.
Developing upcycled products under the “HAGIRE” brand
Hiroshima’s materials, which were destined to be thrown away, are turned into masterpieces that take time and effort.

We have a lineup of upcycled products from all over Hiroshima, created by creators who resonate with the thoughts put into HAGIRE. Please be sure to check out the wonderful products created from surplus materials and non-standard products, and the stories and thoughts put into them.
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Tabimachi Gate Hiroshima Co., Ltd. (Head office: Hiroshima City, Hiroshima Prefecture; President: Shinji Sasaki; hereinafter “Tabimachi Gate”) provides new value and excitement to “travel” and “town” through travel business and regional trading business Hiroshima”) will start developing the brand “HAGIRE” (official site
https://hagiire-hiroshima.jp) that handles upcycled products. Upcycled products made by manufacturers from all over Hiroshima who resonate with HAGIRE’s idea of ​​”making wasteful into good things.” Available from November 22nd (Tuesday) this year at SHOP in SHOP in the style market “BANCART” and online store
(https://bancart.base.shop/categories/4778780). In the future, along with select items, we will also develop products from HAGIRE that utilize materials from Hiroshima that were destined to be thrown away. Please take a look at the wonderful products created from surplus materials and non-standard products, and the stories and thoughts contained in them.
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Features of “HAGIRE”
1. Using materials from various parts of Hiroshima that were destined to be thrown away
Surplus, non-standard. Even such a half-hearted thing surely has a place to play an active part. scraps. “HAGIRE” is a brand that upcycles into good things just like textiles that can be reborn as colorful textiles depending on your ingenuity. We will disseminate to the whole country “HAGIRE”, a masterpiece that takes time and effort with Hiroshima ingredients.
2. We offer items such as processed food products and miscellaneous goods that take time and effort
We select upcycled products from all over Hiroshima produced by craftsmen who resonate with the thoughts put into HAGIRE. We have a lineup of carefully selected processed food products and miscellaneous goods such as “Hiryoya-san’s Tomato Juice”, “Coasters made from scrap wood”, and “Vegetable Cookies from the Field”. Furthermore, we plan to gather supporters and expand select items, and at that time, we plan to deliver items that are loved for daily use and souvenirs while developing products from HAGIRE.
Birth Background and Vision of “HAGIRE”
Recently, there are many creators who upcycle materials that are destined to be thrown away with the spirit of “mottainai”. At the same time, it is also true that each activity is difficult to see due to the limited production volume and little spare capacity for marketing investment. HAGIRE plays a role in communicating the existence and appeal of numerous upcycled products to the world, and aims to spread from Hiroshima to the rest of the country as a brand that supports creators.
Overview of main upcycled products handled
1. Hiryoya’s Tomato Juice -Taisei Farm/Taisei Nozai Co., Ltd.- [Image 4

Despite its rich sweetness, it is smooth and easy to drink.
Ripe high-grade tomatoes carefully grown by a fertilizer manufacturer. 100% tomato juice processed from non-standard products. It is salt-free, additive-free, and has a refreshing taste, while the rich sweetness spreads throughout. Recommended for those who don’t like tomato juice. Price: 2,800 yen (tax included) (500ml x 1 bottle) 2. Coasters made from scraps -DENTO/Traditional Crafts Co., Ltd.- [Image 5

The texture of the edge wood is natural and comfortable.
Offcuts generated in the manufacturing process of picture frames and furniture. It is an original coaster using it. There are three types of tree species: walnut, oak, and cherry. It features a natural design that fits comfortably in any space, and a gentle texture that softens your heart every time you use it. Price: 1,045 JPY (incl. tax)/3 types each
3. Farm Vegetable Cookies -PEAceNUTS Cafe/Union Forest Co., Ltd.- [Image 6

It is safe and secure for children, and the taste is mild.
Cookies using non-standard vegetables were born from the desire to use the vegetables that are carefully grown every day without waste, and to have delicious vegetables more casually. For the batter, peanut PEAceNUTS from Sera Kogen is roasted until crisp, then finely ground and mixed in. Price: 3,780 JPY (incl. tax)
In addition, we offer upcycled products filled with stories and thoughts by creators from all over Hiroshima.
Also, on December 10th and 11th (Saturday and Sunday), a pop-up store will be exhibited at the Hiroshima PARCO Christmas Market in front of the Hiroshima PARCO main building. You can also enjoy the original takeout menu using non-standard ingredients, including select items of the HAGIRE brand.
In the future, in addition to expanding sales stores and collaborating with various shops, we will develop products in cooperation with producers, manufacturers, creators, etc. in Hiroshima Prefecture, and further enhance the lineup of the “HAGIRE” brand. To go. In addition, we will work on expanding our business areas, such as wholesale to distribution, licensing and production for creators, development of travel products, and services for corporations and local governments. 【Company Profile】
Company name: Tabimachi Gate Hiroshima Co., Ltd.
Location: Chugoku Building, 3-19 Ekocho, Naka-ku, Hiroshima 730-0021 Representative: Shinji Sasaki Established: December 24, 2002 URL: https://tabimachi-gh.co.jp
Business description: “Tabimachi Gate Hiroshima” is a company that delivers new value and excitement to “travel” and “town” through travel business and regional trading business. In addition to the traditional travel business “Tabi Business,” the “Town Business” operates the Andersen Cafe BANCART on the 1st floor of the Hirogin HD headquarters and the Hiroshima City Peace Memorial Park Rest House as a base for creating liveliness in the city. increase.
【store information】
Store name: BANCART
Location: 1-3-8 Kamiya-cho, Naka-ku, Hiroshima 730-0031
URL: https://bancart.base.shop/
Store information: BANCART, the bank’s first new lifestyle market located on the first floor of the Hirogin HD head office building. Inside the store, we have a wide range of carefully selected products from , Okayama, Ehime, Shimane, Hyogo, etc. with story and functionality,
We are developing original goods and collaboration goods together. “I want to use good products because they are used in everyday life.” [Contact]
Tabimachi Gate Hiroshima Co., Ltd. Regional Trading Division Matsue, Takakoshi, Yamamoto
TEL: 082-554-5805 e-mail: syosha@tabimachi-gh.co.jp
Details about this release:
https://prtimes.jp/main/html/rd/p/000000008.000080103.html


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