Matching app for first love and marriage
-Men experience their first love and marriage at the age of 24 (median) and women at the age of 23 (median)-
Questionnaire survey on “encounters in love and marriage”
Marriage agency “Partner Agent” operated by Tameny Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Kenjo Kurisawa, Securities Code: Tokyo Stock Exchange Growth 6181, hereinafter “Tameny”) (https://www.p-a. jp/) is conducting joint research with Assistant Professor Risa Tomoike, Faculty of Global Communication, Aichi Shukutoku University, from the perspective of promoting communication in love and marriage. As part of this, we are pleased to inform you that we conducted a questionnaire survey (second round) on “encounters in love and marriage” for 1,312 men and women aged 20 to 44.
Since it was nominated as a buzzword in 2009, the word “konkatsu”, which means activities to find a marriage partner, is now firmly established in the world. Recently, the word “koikatsu” has been coined as an activity to actively search for a romantic partner. In addition, new dating and marriage-hunting services such as matching apps and shared-room restaurants have appeared one after another, and it has become an era where people go to find their own lover or marriage partner. Compared to the Showa and early Heisei era, when it was common to fall in love with someone you met naturally at school or work, and then get married after dating, the image of love and marriage is changing significantly.
This report, the second of the joint research by Assistant Professor Risa Tomoike of Aichi Shukutoku University, who continues to study “love” and “communication”, and a partner agent, targets those who have experienced love and marriage. I will report on my first love and marriage investigation.
-Survey result summary-
Approximately 60% of men and women aged 20 to 44 have experienced dating or marriage
“Matching app” “Introduction of friends or acquaintances” for first love and marriage
For the first love and marriage, the purpose is to find a partner for marriage. About half of women expect to get married within 1-3 years 24 years old (median) for men and 23 years old (median) for women who first experienced dating and marriage
75.6% of those who had a dating experience before dating for the first time ■ Approximately 60% of men and women aged 20 to 44 have experienced dating or marriage
Q. Please select the method of dating or matchmaking that you used for the first time. (n=1,312) * Required answer, multiple answers allowed Now that natural encounters are decreasing, how much do men and women meet through love and marriage? We asked 1,312 men and women between the ages of 20 and 44 if they had any experience of dating or marriage.
59.5% of the total answered that they have “have done
love-hunting/marriage-hunting”, and 33.1% have “never done
Comparing men and women, 62.8% of men and 56.1% of women said they had “done in love/marriage.” It seems that men have more experience of dating and marriage.
■ For the first time dating and marriage, “matching app” and “introduction of friends or acquaintances”
Q. Please select the method of dating or matchmaking that you used for the first time. (n=781) * Required answer, multiple answers allowed We asked 781 men and women between the ages of 20 and 44 who answered that they had tried dating or marriage in the previous question, and asked them about their first love or matchmaking methods.
“Matching app” was the most common for both men and women, with 47.8% of men and 43.0% of women. This was followed by “friends or
acquaintances,” with 44.7% of men and 39.3% of women. “Joint party” is followed by 19.1% of men and 19.4% of women.
“Marriage-hunting sites” had the largest gender difference, with 14.8% of men and 4.5% of women, a difference of 10.3 points. It seems that more men are using matchmaking sites for their first love and marriage.
■For the first love-hunting and marriage-hunting, the purpose is to find a partner for marriage. About half of women expect to get married within 1-3 years
Q. What kind of relationship did you have in mind when you first started dating or getting married? (n=430) *required answer
There were many people who started dating and marriage for the first time through matching apps and introductions from friends and acquaintances. At that time, what kind of relationship did you have in mind with your partner? The purpose of dating and marriage may differ from person to person, whether it is dating for future marriage or just going out together. We asked 430 men and women between the ages of 20 and 44 who answered that they had experienced love-hunting or marriage-hunting, and asked if they were expecting marriage for the first time or marriage-hunting.
The graph below shows the breakdown by gender.
50.8% of women and 46.8% of men expected to get married within one to three years. The result was 4.0 points higher for females.
On the other hand, 16.0% of men and 7.5% of women expected to have a “casual relationship” such as going out to eat or play. This is about 8.5 points more male.
■ Males aged 24 (median) and females aged 23 (median) experienced dating and marriage for the first time
Q. How old were you when you had your first love or marriage experience? (n=430) *required answer
There is an image that when you can’t get a boyfriend or girlfriend, or when you’re in a hurry to get married, you should start looking for love and marriage, but what is the reality? I was asked how old I was when I first started dating or got married.
The overall mean was 24.36 years, median was 24 years, and maximum age was 42 years.
Aggregated by gender, the average age for men was 24.53 years old with a median age of 24 years, and the average age for women was 24.14 years old with a median age of 23 years. It seems that many people experience their first love and marriage activities in their early 20s. There may be a lot of people who are looking for a date after graduating from university and becoming a member of society. [Image 5
■ 75.6% of those who had a dating experience before they started dating or getting married for the first time
Q. Did you have any dating experience before you started dating or getting married for the first time? (n=430) *required answer Q. When you first started dating or got married, how long were you without a partner (free)? (n=430) *required answer
I asked if they had a dating experience before their first romance or marriage. 75.6% of the respondents answered that they had “experienced dating” before looking for love or marriage, and 20.5% answered that they “did not experience dating”. It turns out that there are overwhelmingly many cases where people with dating experience are actively trying to find love and marriage, rather than having a boyfriend or girlfriend rush to start love or marriage. I was.
There are people who broke up with a partner and tried to find a new partner because of loneliness, and tried to find a new partner right away. People who raised a heavy waist, people have different reasons for starting love and marriage. We asked 325 people who answered that they had dating experience before their first love or marriage, how long they had a free period just before starting love or marriage. For men, 4.6% answered “~1 week”, 15.5% “~1 month”, 25.3% “~6 months”, 12.6% “~1 year”, and 29.3% “more than that”. For women, 5.3% answered “~1 week”, 5.3% “~1 month”, 21.9% “~6 months”, 18.5% “~1 year”, and 30.5% “more than that”.
In addition, 45.4% of men and 32.5% of women tried their first love or marriage within six months after breaking up. Nearly half of the men seem to think about dating or marriage within half a year after breaking up.
The 16th Basic Survey on Birth Trends, which was announced the other day, revealed that the number of encounters via SNS, apps, etc. is increasing, while the number of encounters through workplaces has decreased as a result of getting to know a partner of the opposite sex. Currently, the number of “natural encounters” is decreasing, but the number of encounters is increasing due to the increase in encounters on SNS and matchmaking services.
In the previous survey, we focused on married men and women, and presented how they met and whether it suited them. This time, unmarried people are also included.
With the increasing number of opportunities for digital communication, the number of people who do not know how to interact with the opposite sex when it comes to face-to-face communication is increasing. Through joint research with Risa Tomoike, assistant professor at Aichi Shukutoku University, we have generated new knowledge based on communication in this era. , I would like to clarify whether it is possible to promote romantic relationships between people.
This research is still in progress, and we will announce the research results at a later date.
Survey method: Internet survey
Survey target: 1,312 men and women aged 20-44
Research agency: In-house research
Aggregation period: July 21-22, 2022
Number of valid responses (number of samples): 1,312
Aggregation period: August 8-9, 2022
Number of valid responses (number of samples): 430
*The figures for each item are rounded off to the second decimal place, so the total for each item may not add up to 100%.
– Tameny Co., Ltd. Company Profile –
Trade name: Tameny Inc.
Securities code: Tokyo Stock Exchange Growth 6181
Representative: Kenjo Kurisawa, President and Representative Director Business start: September 2006
Location: 3rd floor, Imas Osaki Building, 1-20-3 Osaki, Shinagawa-ku, Tokyo URL: https://tameny.jp/
・ Marriage agency “Partner Agent”
・ Matchmaking party “Partner Agent Party”
・ Matchmaking party “OTOCON”
・ App-complete marriage agency “Partner Agent App”
・Matching app “Sumakon Date”
-Casual wedding area-
・Wedding Produce “Sumakon”
・ Produced after the wedding ceremony “Nijikai-kun”
・Produce small wedding ceremony “Emopa!”
・Wedding photo “studio LUMINOUS”
・ Wedding dress “LUMINOUS Dressing”
・Bridal jewelry “LUMINOUS Les Bijoux”
・ CONNECT-ship, a mutual introduction platform for members between marriage-hunting businesses
・Marriage agency federation “Katsukatsu Alliance Partners”
・Corporate matchmaking support system
・Insurance agency “Tameny x Insurance Clinic”
・Post-marriage support service “Anniversary Club”
-Area for corporations and local governments-
・ Matchmaking support for local governments
・Corporate event production “Evemon”
[Inquiries regarding this matter]
Tameny Co., Ltd. Public Relations: Hirata
TEL: 03-5759-2700 FAX: 03-5759-2701
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