Teresee Co., Ltd. Telesee is in charge of producing and broadcasting TV commercials for “Sleep Improvement ” by Morinaga Milk Industry

Telesee Co., Ltd.
Teresi was in charge of producing and airing TV commercials for Morinaga Milk Industry’s “Sleep Improvement”
-Broadcast from November 14th in Miyagi Prefecture! ~

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A group company of CARTA HOLDINGS Co., Ltd., jointly with Dentsu Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Norihiro Kuraya) Operational TV commercial platform “Telecy” (https://telecy.tv/ ), which operates Teresi Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Ken Doi) is a sleep support drink sold by Morinaga Milk Industry Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yoichi Onuki). I was in charge of producing and broadcasting a TV commercial for “Sleep Improvement” (https://www.morinagamilk.co.jp/products/brand/suiminkaizen/). This work is a work that conveys the appeal and effects of the product by expressing the improvement of sleep quality (reduction of fatigue when waking up) by “sleep improvement”. ), it is being broadcast in Miyagi Prefecture.
TV commercial overview
・ Title: Sleep improvement “I might have changed my sleep” version 15 seconds ・ Video material: https://youtu.be/FbnYr-m1voQ
・ Broadcast start date: November 14, 2022 (Monday) ~
・Broadcast area: Miyagi Prefecture
・Creative Director: Toru Ohno (Morinaga Milk Industry), Yosuke Murai (Telesee) ・Planners: Chiga Katsuura (Telesee), Asami Kojima (CCI)
・Art Director: Asami Kojima (CCI)
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About “TELECY” (https://telecy.tv/)
“Telesee” is an operation-type TV commercial platform that allows you to easily publish TV commercials from a minimum of 1 million yen, and you can turn the PDCA cycle while confirming the effect. In addition to making full use of Dentsu’s assets related to Japan’s largest TV commercials, we will use the technological capabilities of CARTA HOLDINGS to achieve high-precision simulation, optimization, and reporting. Using our unique reporting tool “Telesee Analytics”, we can get a grasp of the delivery performance as early as the day after the ad is posted. It is also possible to perform tuning while comparing with simulation data, and to achieve further optimization. In recent years, awareness of privacy protection has increased both in Japan and overseas, including third-party cookie regulations, and measures have been strengthened. , the effect can be measured. In addition to TV commercials, we also handle a large number of taxi commercials, elevator commercials, and other offline ads. We provide total support. ・Main features of Telesee
1) TV commercials can be placed from a minimum of 1 million yen 2) Visualize the effect with the same indicators as online advertising with telesee analytics
3) One-stop support from planning to commercial production and effect measurement, even for first-time commercials
4) Handling taxi commercials, elevator commercials, and many other offline advertisements
[Telecy Co., Ltd.] https://corp.telecy.tv/company/
Representative Director: Ken Doi
Directors: Tomohiro Kawase, Shotaro Yoshihama, Yosuke Murai, Masashi Nishizono, Daisuke Fukuoka
Location: Shibuya Solasta 15F, 1-21-1 Dogenzaka, Shibuya-ku, Tokyo Established: January 4, 2021
Capital (including capital reserve): 99 million yen
Business: Planning, development and operation of TV commercial distribution platform / Taxi marketing business / Digital marketing business
Details about this release:
https://prtimes.jp/main/html/rd/p/000000150.000076049.html


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