Bcc Co., Ltd.
The first music player in Polaroid history!
Original distribution content “Polaroid Radio” is also launched! To commemorate the release, a pop-up store will be held where the entire lineup will be available.
At the venue, a beat pop-up store “Beat Leasing” that sells music offline will also be held at the same time.
The first is an unreleased track by producer DJ DARUMA K.A.N.T.A! [Image 1
The instant camera brand “Polaroid” will start domestic pre-sale of the brand’s first music player “Polaroid Music” at the Polaroid official online store from Friday, November 25th. A pop-up store will be held for a limited time at Shibuya MIYASHITA PARK from Saturday, November 26th.
Polaroid Music is a Bluetooth portable music player available in 4 sizes that pursues Polaroid’s iconic design themes of “playfulness,” “expressiveness,” “joy,” and “humanity.”
Based on the classic and retro-futuristic design and Polaroid’s corporate colors, a wide variety of color variations are available. ■ Pre-sale
Polaroid Official Online Store
* Sales start from Friday, November 25th
Polaroid P1 Music Player
Suggested retail price: 8,950 yen (tax included)
Color Black , Yellow , Red , Blue
“Polaroid P1”, the smallest in the series and excellent in
portability. Size 100x100x40mm, 300.5g. It can be played for up to 10 hours with 2 hours charging time. 10W max output. With the only Polaroid Music waterproof performance of IPX5, it can be used in environments where water is splashed, such as pools and bathrooms. A carabiner is included as an accessory.
*Please refrain from using it underwater.
Polaroid P2 Music Player
Suggested retail price: 19,250 yen (tax included)
Color Black , Yellow , Red , Blue , Gray
Wearable “Polaroid P2” with plenty of accessories, P2 and later equipped with a display panel with impressive pixel art. Size 220x90x50mm, 689g. It can be played for up to 15 hours with 4 hours charging time. 20W maximum output.
A wrist strap and carabiner are included as accessories.
Polaroid P3 Music Player
Suggested retail price: 28,050 yen (tax included)
Color Black , Yellow , Red , Blue , Gray
“Polaroid P3” designed with a retro-futuristic radio-cassette atmosphere. Size 300x140x70mm, 1743g. It can be played for up to 15 hours with a charging time of 6 hours (3.5 hours with a PD adapter). 35W maximum output.
Polaroid P4 Music Player
Suggested retail price: 42,900 yen (tax included)
Color Black , Yellow
“Polaroid P4” which is the most powerful, and is available for reproduction of loud volume.
Size 300x220x90mm, 2685g. It can be played for up to 15 hours with a charging time of 7 hours (3.5 hours with a PD adapter). 60W maximum output.
All products come with a USB-C cable for charging.
*Since it is a CtoC cable, it may be necessary to prepare a separate dedicated connector.
– Stereo pairing –
With all music players, stereo playback is possible by preparing two of the same model. Polaroid P1 can be connected by touching the two speakers together, and Polaroid P2 and later models can be connected by pressing the button twice.
Polaroid P1 Music Player: Stereo Pairing
[Video 3: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=-RThZ9o1_Os&t=12s]
Dedicated accessories –
Polaroid Shoulder Strap
Suggested retail price: 4,500 yen (tax included)
Color Spectrum, Black Grey, Orange Yellow
Dedicated strap perfect for carrying your Polaroid music player. Suitable for P2/P3/P4. The design can also be used with a Polaroid camera. Size 1250x35mm. Adjustable to your desired length.
Polaroid P4 Stand
Suggested retail price: 12,500 yen (tax included)
The perfect stand for P4 Music Player to enjoy home listening. Height 150mm/650mm. Two levels of height adjustment are possible. Original distribution content –
Polaroid Radio (compatible models P2/P3/P4)
The independently developed Polaroid Music app delivers an
experimental internet radio called “Polaroid Radio”. International artists, DJs and creators have curated 5 channels of up-and-coming songs and classic hits.
From November 26th (Sat) to December 1st (Thu), we will be holding a pop-up store for a limited time at MIYASHITA PARK EN DANCE STUDIO in Shibuya. A full lineup of music players will be on display, a trial listening experience, and a KIOSK shop where you can purchase Polaroid products, including cameras and films. We will also carry out a venue-limited campaign that will be offered at a special price. During the period, a camera rental service for one day and a shooting event for visitors will be held on the weekend. We will create a creative space where you can fully experience art and culture through Music + Photo, which the Polaroid brand is working on.
Beat pop-up store “Beat Leasing” held-
For all creators who need a “beat”.
In the pop-up venue, we will unveil the “Beat Leasing” project, which sells unreleased tracks produced by music producers. We will carry out a new attempt to provide content for all creators who need “music”. The artists on the first stage are DJ DARUMA, a member of PKCZ(R), and K.A.N.T.A, an internationally active producer. They provided an original track produced by the collaboration of the two.
At the venue, a special listening environment using the latest Polaroid speakers will be set up. You can listen/purchase songs on the spot. Buyers can use this unreleased track and upload it to YouTube and SoundCloud as their own creation. Producer tracks at the forefront can be used officially, and you can collaborate in various forms such as your own rap, songs, dances, and video works.
[Music by DJ DARUMA K.A.N.T.A] Movie from Mika Ninagawa – Gimme blue
[Video 4: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=_lNMMhuI-WU] “Beat Leasing” is like a reggae riddim, creating a wide variety of expressions by DJs, singers, and rappers on the same track, creating connections between creators and new fans around one beat. You can control the quality of your own channel with the sounds of first-class creators, such as BGM for YouTube distribution, which was difficult due to copyright issues.
■ pop-up store details
MIYASHITA PARK “Polaroid” POP UP STORE
Place: 6-20-10 Jingumae, Shibuya-ku, Tokyo
MIYASHITA PARK 3F EN DANCE STUDIO
Period: Saturday, November 26, 2022 to Thursday, December 1, 2022 Hours: 11:00-21:00 / Last day 11:00-18:00
Bcc Inc. Polaroid Division (4-21-10 Jingumae, Shibuya-ku, Tokyo URA OMOTESANDO 3F)
*All images should be credited to the photographer and Polaroid in the filename (if provided).
■Beat Leasing – Artist Profile
A DJ who has the spirit of HIP HOP and excites dance floors all over the country with sounds of various styles.
In the latter half of the 2000s, as a DJ/producer team “DEXPISTOLS”, they changed the Japanese club scene greatly by removing various barriers not only in the genre of music, but also in the street, using electro sound as a weapon.
Currently active as a member of PKCZ (R).
If you describe K.A.N.T.A in one word, it is “original”.
In 2011, he founded KANTALAND, the former own label of KADOKAWA, a major Japanese publisher.
Based on timeless music making, for the sake of the industry and creators, his edgy activities are trusted by artists around the world. I’m here. Currently residing in Los Angeles, he started a one-stop high-end production company from composing to publishing. We are doing activities in a completely new form linked with blockchain.
■ About Polaroid
The Polaroid Company was founded in 1937 by Edwin Land as a symbol of innovation and engineering. It was in 1943 that Rand got the idea for the instant camera when his daughter asked him, “Why can’t I see the pictures I just took?” The first instant camera was completed in 1947, and the idea came to fruition as a product. Today, with analog instant photography at its core, Polaroid has been a beloved brand for over 80 years and has become a household name around the world.
Polaroid is entering the music space with a colorful new lineup of music products. For more than 80 years, it infuses photography and music with the energy and spirit that has inspired creativity at the intersection of art and science and created many iconic cameras. “Good musicians and photographers capture what we can’t always put into words. They make us feel. We’re new to the world of music, but we can We want to bring a lot of color and emotion into this space,” said Polaroid Chairman Oskar Smolokowski, “While we remain committed to instant photography as ever, we are excited about this new chapter ” says.
With a new vision to unify our entire product portfolio under one name, Polaroid, and become a cohesive global brand, we will continue to create products that connect people in meaningful and warm ways.
Details about this release: