The “jiwajiwa” project, which utilizes Nara’s local resources to nurture manufacturing and place creation, started on November 11th at the story funding service “SPIN”, and achieved more than 35% of the target amount in two weeks!

Freewill Co., Ltd.
The “jiwajiwa” project, which utilizes Nara’s local resources to nurture manufacturing and place creation, started on November 11th at the story funding service “SPIN”, and achieved more than 35% of the target amount in two weeks!

Freewill Inc. (Head office: Minato-ku, Tokyo; CEO: Toshi Asaba) aims to realize a sustainable world through the power of ICT and design. )”, Cheerful Co., Ltd. (Headquarters: Nara City, Nara Prefecture, CEO: Azusa Matsumoto), which operates the brand “jiwajiwa”, a self-care item of medicinal herbs and herbs, became the founder and November 11 (Friday). started from
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About the project founder
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“jiwajiwa” operator Cheerful Co., Ltd. CEO Azusa Matsumoto
We are working every day with the desire to connect and spread “happiness”. The form of “happiness” is different for each. We move our hands and feet to improve little by little while thinking together about how to be “happy” for the people we interact with. Slowly and steadily, we will create business value suitable for the coming new era.
The three pillars of our activities are
1. “Small and medium-sized goods and services that are really good for the mind and body”
We believe that goods and services that are carefully handled on an appropriate scale using local materials are better for the users, rather than an efficient mass production system.
2. “A new way of working that is not bound by place, time, or life stage” Since our founding, all of us have been working full-time at home. We give shape to new ways of working without being bound by existing values.
3. “Creating a sustainable business through co-creation with diverse people” We aim to be a company like a rich ecosystem where diverse people such as local producers, people with disabilities, elderly people, and women raising children are involved in creating businesses.
Through “SPIN”, we are developing new products using medicinal herbs and herbs, further updating the old folk house “jiwajiwa house” where various people connect and meet, and installing cedar barrels and wood stoves for footbaths. , I would like to use it for renovation costs of the pavilion and terrace that will be rest spaces. I would appreciate it if you could support the challenge of “jiwaJiwa”.
Voices of project recommenders (partial excerpt)
“Jiwajiwa has been handled by Nakagawa Masashichi Shoten for some time, and Mr. Matsumoto has come to N.PARK PROJECT for management consultation, and we are in a relationship. I do not think.
A circle of people who carefully consider manufacturing and why they are involved with that person.
At first glance, these seem to contradict growth. Of course, it is difficult because we are trying to make both of them compatible. But Mr. Matsumoto decided to aim for both! If so, I can’t help but support you!
I sincerely hope that good manufacturing and good companies will be born from Nara. ”
(Nakagawa Masashichi Shoten Co., Ltd. Chairman Masashichi Nakagawa XIII) “President Matsumoto has been with us since shortly after the company was founded. It is a rare existence among many managers who rush “to the future” or are distracted only by the “short-term”. Above all, the ambition of “altruism” is wonderful, as if it were for the sake of the region, farmers, and people with disabilities. Such President Matsumoto says that from now on, let’s proceed “steadily”. I can’t help but support this. Thank you very much for your cooperation. (Journalist Kunio Otani)
project overview
・Funding period: November 11, 2022 to March 10, 2023
・Target fund: ¥1,760,000
・Project page:
・SDGs themes
SDG 8 Decent work and economic growth
SDG 12 Responsible production Responsible consumption
SDG 15 Let’s protect the richness of the land
In addition, we will promptly post the income and expenditure report on the website after the end of the event and notify everyone who donated.
About the story funding service “SPIN”
“SPIN” is a new crowdfunding service that invites sympathy and support from all over the world by taking action to solve social issues and achieve SDGs goals. It is a story-funding service that “cultivates the talents of the earth”, and a number of social contribution projects around the world become heart-touching “stories” that connect project founders and supporters. By using blockchain technology to visualize the flow of donations, prevent fraudulent use of donations, and ensure transparency, you can donate to supporters with peace of mind. Website:
■ Freewill company profile
Location: VORT Aoyama 1-chome Dual’s 301, 1-4-5 Kita-Aoyama, Minato-ku, Tokyo Representative: Toshi Asaba
Sustainable eco Society official website: [Inquiries from the press regarding this matter]
Freewill Co., Ltd. Public Relations: Yumoto
Company representative: 03-6721-1840 Email address:

Details about this release:


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