JIMOS Co., Ltd.
[Tofu shop’s specialty soy noodles] A new staple food with low sugar, high protein, and gluten-free, fun, delicious, and healthy.
Tofu Moritaya (JIMOS Co., Ltd., Fukuoka City, Fukuoka Prefecture), which sells soy milk cosmetics and health foods, will start selling “Moritaya soy noodles” from December 1st (Thursday). Tofu’s Moritaya gathered the knowledge gained from making tofu and packed the nutrition of soybeans using domestic soybeans and okara. Please try low-sugar, high-protein, gluten-free soybean noodles as a new option for your dining table.
Increased health consciousness and changes in eating habits
In recent years, the spread of new lifestyles due to the effects of the new coronavirus and the growing awareness of environmental issues have led to changes in eating habits. Words such as “SDGs,”
“sustainable,” and “plant-based food” are becoming increasingly common, but there is also a growing interest in healthy and
environmentally friendly foods, and more and more people are adopting plant-based foods. increase.
In particular, soy foods such as soy noodles, soy meat, and cereals are expanding into the market.
At Tofu no Moritaya, we have gathered the knowledge we have gained from making tofu, sticking to the ingredients and deliciousness, and developed “Moritaya’s soybean noodles” packed with the nutrition of soybeans.
We want to create new dining options with soybeans, the roots of Moritaya. [Image 2
Tofu Moritaya started with a single tofu. While making tofu and soy milk, the craftsmen’s hands became white and clean, so I started making skin care.
Soy milk is also used in skin care products, and research continues to deliver the power of soy, including soy isoflavones, to the skin. Under such circumstances, we would like to get close to our customers’ lives through soybeans, which is the root of Moritaya’s tofu. I want you to easily incorporate the power of soybeans from the inside. That is how the development of “Moritaya Soybean Noodles” began.
Soybeans have been valued as a valuable source of protein since the Jomon period, and they continue to support the Japanese diet even today. Soybeans are called “meat of the field” and contain protein comparable to that of meat and fish. In addition, it is a super food that allows you to take in abundant nutrients such as dietary fiber, vitamins, and minerals at once.
Rice, bread, and noodles are staple foods in our daily meals. There are many types of noodles, such as soba, udon, ramen, and pasta, and most of the noodles are made from wheat flour.
By replacing wheat flour with soybean flour, you can not only take in nutrients such as protein and dietary fiber contained in soybeans, but also become a healthy meal with reduced sugar. “Moritaya soy noodles” do not use wheat flour, so even those who are conscious of gluten-free can enjoy it.
I want to eat noodles, but I’m worried about sugar. I’m worried about malnutrition because my diet is getting thinner every year. For those who have such a problem, we recommend “Moritaya’s soybean noodles” as a new staple food.
In order to fully bring out the nutrition and umami of soybeans, we have designed it with a focus on deliciousness and ease of use, without any extraneous ingredients.
Please try to start a healthy habit that starts with soybean noodles every day from one meal a day.
“Moritaya’s Soybean Noodles” Commitment to Ingredients
Moritaya’s soybean noodles use Hokkaido’s Toyomasari soybean variety. This variety is also used in Moritaya’s tofu protein.
We also use okara, which is often discarded during the tofu making process. In addition to the SDGs perspective of reducing food loss, it also increases nutritional value such as dietary fiber and enhances the flavor of soy noodles.
After repeated trial production, we have achieved 99%* soybeans using a special manufacturing method. Soy noodles that are gluten-free and sugar-free.
*Soybeans, bean curd refuse
Low carb, high protein, plenty of dietary fiber. Soybean noodles full of good things for the body
Moritaya’s soybean noodles are low in sugar compared to pasta, udon, and white rice. About 94% less sugar than pasta. Furthermore, it has 2.2 times more protein than pasta, and you can consume about 1/3*1 of the amount of protein you need in a day.
More than twice as much fiber as pasta. You can take about 1/2 day *2. In addition, since soybeans are used as they are, it contains 60mg of soy isoflavones, which is great for women.
It is highly nutritious and healthy, so it is recommended for those who are concerned about carbohydrates and those who are concerned about nutritional deficiencies.
“Moritaya’s soybean noodles” are easy and delicious, packed with the commitment of a tofu shop.
Please try it once for your daily health.
*1 Required amount per day: 50g (From “Dietary Reference Intakes for Japanese (2020 edition)” for adult women aged 30 to 49)
*2 Required amount per day: 18g (from the figures for adult women aged 30-49, “Dietary Reference Intakes for Japanese (2020 edition)”) Product Summary
Product name: Moritaya soybean noodles
Capacity: 80g (40g x 2 balls)
Sales price: 600 yen per bag (tax included)
Ingredients: soybeans (produced in Hokkaido, managed to prevent genetically modified contamination), bean curd refuse/kansui *This product is manufactured in a factory that manufactures products containing shrimp, crab, wheat, buckwheat, eggs, milk ingredients, and peanuts.
Serving Instructions: 3 minutes in boiling water or 8 minutes in the microwave (500W)
Add your favorite seasonings and condiments and enjoy.
First of all, it is recommended to eat it in a simple mentsuyu style. Other arrangement recipes are being released!
Please check the details of the product from the following.
\2022.12.1 (Thursday) sale/
Company name: JIMOS Co., Ltd.
Location: 2-1 Reizeicho, Hakata-ku, Fukuoka City, Fukuoka Prefecture 812-0039 Contact: https://www.tofu-moritaya.com/Form/inquiry/InquiryInput.aspx Details about this release: