[Tokyo Metro x AUBA] Further acceleration of open innovation Notice of implementation of “Tokyo Metro ACCELERATOR 2022”
A co-creation program that aims to create new businesses and solve problems in the railway business. In 2022, we will change the recruitment of railway projects to a year-round solicitation, further accelerating. Entry starts on Thursday, November 17, 2022.
Japan’s largest open innovation platform “AUBA (hereinafter referred to as “AUBA”)” operated by eiicon company (Location: Minami-Aoyama, Minato-ku, Tokyo; Representative: Ayuko Nakamura) is Tokyo Metro Co., Ltd. (Headquarters: Taito-ku, Tokyo) Higashi Ueno, Representative: Akiyoshi Yamamura, hereinafter “Tokyo Metro”) will implement the 7th open innovation program “Tokyo Metro ACCELERATOR 2022”.
Together with Tokyo Metro, AUBA strongly supports the overall operation of the accelerator program, from planning, design, and operation to building PR strategies and setting up a dedicated website.
Tokyo Metro × AUBA “Tokyo Metro ACCELERATOR 2022”
■ About “Tokyo Metro ACCELERATOR 2022”
~ Held for 7 consecutive years! A total of 19 co-creation achievements have been created so far! ~
Centered on the railway business, Tokyo Metro has supported social infrastructure under the philosophy of “the power to run Tokyo.” The “Tokyo Metro ACCELERATOR”, which started running in 2016, is entering its 7th term this year.
So far, we have accumulated a total of 755 entries and 19 co-creation achievements. We are looking for a wide range of co-creation ideas, centered on business ideas that create opportunities to go out and business ideas that utilize our assets that we could not fully utilize on our own.
In addition, from this fiscal year, we will divide the program into two programs, the “New Business Creation Program” and the “Railway Business Problem Solving Program”. We aim to maximize
We look forward to co-creation ideas that will make the future of Tokyo run together.
□ “Characteristics of the program”
・Because the program has continued for the past 6 years, the Tokyo Metro side has a wealth of co-creation knowledge.
・We plan to support verification costs of up to 5 million yen per project. ・Selected Tokyo Metro employees accompany collaborative proposals ■”Tokyo Metro ACCELERATOR 2022″ application theme
□ “New Business Creation Program” (application deadline: January 20, 2023)
[Table 7: https://prtimes.jp/data/corp/37194/table/354_1_8f2b82a49c4461e73000cca82e906cf0.jpg ]
[Table 8: https://prtimes.jp/data/corp/37194/table/354_2_582e58be8f49af91247207a05812b244.jpg ]
[Table 9: https://prtimes.jp/data/corp/37194/table/354_3_c9e4864e28f76679da664681bbc2a0fe.jpg ]
[Table 10: https://prtimes.jp/data/corp/37194/table/354_4_782f68da2b0bc6ad05b916366bfef8d7.jpg ]
* Reference: my! Tokyo MaaS-Efforts of metropolitan MaaS in Tokyo (Tokyo Metro) https://www.tokyometro.jp/maas/
[Table 11: https://prtimes.jp/data/corp/37194/table/354_5_0fbd98ee62221cd3eb0a028c65093db2.jpg ]
□ “Railway Business Problem Solving Program” (recruitment throughout the year from this fiscal year, verification is possible at all times)
[Table 12: https://prtimes.jp/data/corp/37194/table/354_6_091639f9374f6c572e88c06119953f6a.jpg ]
□ Provided resources
1. Abundant customer contact points
・Customer contact with an average of 5.22 million passengers per day on 9 lines and 180 stations in the Tokyo metropolitan area
・Customer points of contact at company-owned facilities along railway lines (office buildings, hotels, residences, subway museums, rental spaces, etc.)
・Customer contact with the Tokyo Metro my! App
・Customer contact points in new businesses currently in operation (e-sports gym, robot programming class for children “Pro Labo”, outdoor fitness club “greener”, private work space “CocoDesk” in station premises)
2. Provision of business verification field data
・Places and facilities inside train stations and tunnels (only for the purpose of enhancing the safety and convenience of railways) ・Railway facilities such as depots
・Railway user data (number of passengers getting on and off at stations, train operation information, etc.)
・Inspection and maintenance data (analog, digital)
・In-house IP such as logos and characters
3. PR opportunities in the Tokyo metropolitan area
・Advertising points of contact (in-vehicle posters, station posters, in-vehicle/station digital signage, etc.)
・SNS (official twitter, Facebook account, etc.)
4. Partners and funding
・Network with group companies and business partners
・In business verification, we plan to support verification costs of up to about 5 million yen for each adopted project (individual
・Investment (individual consultation)
□ New business creation program (themes 1. to 5.) schedule
November 17, 2022 Entry starts
Application deadline January 20, 2023
February 2023 Primary screening (documents)
March 2023 Second selection (interview)
April 1, 2023 to May 28, 2023 Idea brush-up period
・Formulation and implementation of co-creation business models, formulation of plans for business verification, etc.
・ Tokyo Metro employees who are familiar with the characteristics of the industry and company provide support to increase feasibility May 29, 2023 Final screening
Started business verification for full-scale commercialization *Railway Business Problem Solving Program (Theme 6.) is recruited and constantly verified throughout the year.
・Corporate registration must be completed. No matter the size of the company. ・Have product or technology.
・You must have a theme to work on continuously, not a one-time measure. ■ “Tokyo Metro ACCELERATOR 2022” entry page
・ New business creation program (themes 1. to 5.)
・Railway Business Problem Solving Program (Theme 6.) Tokyo Metro Official Site https://www.tokyometro.jp/corporate/business/tokyometro-accelerator/index.html ■ Overview of Tokyo Metro https://www.tokyometro.jp/
Company name: Tokyo Metro Co., Ltd.
Head office location: 3-19-6 Higashiueno, Taito-ku, Tokyo
Representative: Akiyoshi Yamamura
Date of establishment: April 1, 2004
Capital: 58.1 billion yen
Sales: 289.9 billion yen (FY2021)
Operation of passenger railway business
Operation of related businesses
・Distribution business (stores inside stations, operation of commercial facilities, etc.)
・Real estate business (rental of office buildings, etc.)
・Information and communication business (rental of optical fiber cables, etc.) Overview of eiicon company
eiicon company supports all companies that take on the challenge of “open innovation*” to accelerate their efforts.
1) “AUBA”: https://auba.eiicon.net/ A business matching platform where you can search for open innovation partners under the theme of “valuable encounters create the future”. 25,000 registered companies. You can register your own company information such as issues and resources necessary for business growth, and send them to each other to realize new connections between companies.
2) “TOMORUBA”: https://tomoruba.eiicon.net/ “Media that activates business” for business people who create businesses. We distribute various information such as funding, funding, joint research, etc. and know-how information for creating a business to startups, small and medium-sized enterprises, major companies, local governments and universities in all industries all over the country.
3) “SHABERUBA”: A members-only community provided by “AUBA”. In the virtual coworking space, offline activities are realized online, such as conversations and business negotiations between members,
participation in various events, and community support.
4) “event”: Create a real opportunity to meet business partner companies. 5) “Sourcing Support”: Professional consultants support open innovation challenges.
Based on the above five axes, we provide services that establish the new business creation method “open innovation” in Japan.
Company name: eiicon company https://corp.eiicon.net/
Head office location: 1-15-5 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Representative: Ayuko Nakamura
Business: Operation of the open innovation platform “AUBA”, event planning and support services, sourcing services, etc.
Phone number: 03-6670-3273 (representative)
Email address: firstname.lastname@example.org
■ eiicon company operating company
Company name: Persol Innovation Co., Ltd.
Head office location: 1-15-5 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Representative: Toshihito Nagai, President and Representative Director Business: Creation of new businesses, promotion of open innovation, management planning and management of group companies, and related operations
An innovation methodology advocated by Henry W. Chesbrough in 2003 (U.S.A.) to create revolutionary new value by combining internal and external media and technology. It is a method of asserting that we should not only rely on internal resources but also actively incorporate external cooperation.
*The information on this page is current as of the date of
announcement. Please note that it is subject to change without notice. Details about this release: