for Tomorrow Co., Ltd.
Tomorrow Fabric rebranded as “Nishijin Textile Fashion Brand” Nishijin woven mini wallets, bags and pouches are now on sale. The Nishijin textile, which has been handed down in Japan for 1000 years, has been developed into the world as a brand.
for Tomorrow Co., Ltd. (Headquarters: Kobe City, President: Kumiko Taoka) has renewed Tomorrow Fabric as a Nishijin textile fashion brand that “Spreads Nishijin textiles for tomorrow.”
This time, as the “Nishijin Textile Collection”, we have set up the main lineup of urban items born from Nishijin Textile, which has been handed down in Japan for over 1000 years. In addition, as new products, we will develop mini wallets, card cases, eyeglass cases, pouches, tote bags, etc. that can be used everyday in various scenes. The new products have been pre-sold at Roppongi Tsutaya Bookstore and will also be on sale at the Tomorrow Fabric Online store.
■ Brand renewal background
Our lives have changed a lot over the years.
Some progress has been made, such as the digital shift and new ways of working. On the other hand, opportunities for extraordinary experiences, exchanges, and trips are rapidly decreasing.
Contact points of Japanese culture and opportunities to disseminate information to the world have also decreased.
“If technology enriches our lives, culture colors our lives.” With that in mind, we
In the new era, we want to review the sensibility that Japanese culture has accumulated and update it as a brand.
I would like to deliver that wonderful sensibility to as many people as possible and to the people of the world.
This time, we will introduce Nishijin weaving, which has a history of more than 1,000 years,
By updating it as a brand that is easy to use on a daily basis, We will spread Japanese traditional culture to the world and make it a step to connect to the future.
New brand story
In Japan, while changing the shape of the kimono,
There was a culture of cherishing and using things for a long time. Use really good things for a long time
I want to spread fashion to the world
Tomorrow Fabric was born from such a feeling
Nishijin weaving that has been handed down in Japan for over 1,000 years “Nishijin textile collection” that colors the modern scene
Born from a vintage kimono that sleeps in Japan
All one-of-a-kind “Art Collection”
Enjoy once-in-a-lifetime chances
All Made in Japan
Each piece is carefully made by hand by Japanese craftsmen.
From party, formal to everyday. For items that can be used in various scenes. Limited Edition
Find your own favorite from the limited quantity items.
■ About the Nishijin Textile Collection
A collection that is urban and easy to use everyday, born from the Nishijin weave that has been passed down in Japan for 1,000 years. [Image 4
Left: Nishijin Woven Tote Bag (8,800 yen)
Easy to use everyday tote bag (A4 size). Perfect for matching with kimono or for formal occasions such as weddings.
Right: Nishijin Woven Mini Wallet/Card Case (5,280 yen)
A mini wallet that combines the functionality, design, and uniqueness of Nishijin brocade x clasp. You can neatly store cards, bills, coins, keys, etc.
(*All prices include tax and are the prices at the Tomorrow Fabric Online store) [Image 5
Left: Nishijin Woven Glasses Case (5,280 yen)
Nishijin woven x clasp eyeglass case. The mountain-shaped form along glasses protects important glasses and sunglasses.
Right: Nishijin Woven Pouch S (3,960 yen) Pouch L (4,950 yen) Easy-to-use pouch (freestanding type). Pouch L is perfect for makeup pouches and PC smartphone goods, and Pouch S is perfect for seal cases, card cases, and small items.
(*All prices include tax and are the prices at the Tomorrow Fabric Online store) ■ About “Art Collection”
A highly artistic collection of one-of-a-kind items born from vintage kimonos that sleep in Japan
Left: One-of-a-kind clutch bag (price varies for each one-of-a-kind item) 2way bag of clutch and tote born from vintage kimono and obi. With different fabrics on the front and back, you can enjoy various expressions. It can be used for parties and formal occasions, regardless of clothes or Japanese clothes.
Right: One-of-a-kind pouch (pouch S: 5,280 yen, pouch L: 6,600 yen) A pouch made from vintage kimono and obi. Pouch L is perfect for cosmetic pouches and PC smartphone goods, and Pouch S is perfect for seal cases, card cases, and small items.
(*All prices include tax and are the prices at the Tomorrow Fabric Online store) ■ About handling stores
New products are on sale in advance at Roppongi Tsutaya Bookstore. It will also be available today at the Tomorrow Fabric Online store. (http://www.tomorrowfabric.com/)
Roppongi Tsutaya Bookstore
6-11-1 Roppongi, Minato-ku, Tokyo 106-0032
Roppongi Hills Roppongi Keyakizaka Street
Company name: for Tomorrow Co., Ltd.
Location: 1-22-23-203 Nakayamate-dori, Chuo-ku, Kobe City, Hyogo Prefecture Established: April 1, 2021 Established: December 1, 2016
Representative Director: Kumiko Taoka
Business description: Design, planning, manufacturing, wholesale and sales of “Tomorrow Fabric”
Details about this release: