TVS REGZA x CCCMK Holdings “About data utilization necessary for TV stations now” Seminar for TV stations | December 2, 2022 | Archive viewing available

CCCMK Holdings Co., Ltd.
TVS REGZA x CCCMK Holdings “About data utilization necessary for TV stations now” Seminar for TV stations | December 2, 2022 | Archive viewing available

Click here for seminar details and registration ▶
https://soreyuke.tv/events/webinar_20221202_regza_cccmkhd/
[Image 1

CCCMK Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Yoshinori Takahashi, hereinafter “CCCMKHD”) and TVS REGZA Co., Ltd. (Headquarters: Kawasaki City, Kanagawa Prefecture, President: Kunio Omi, hereinafter “TVS REGZA”) ) will hold an online seminar for TV stations on December 2, 2022 (Friday) to introduce examples of utilizing the TV media data provided by both companies.
The two companies have been collaborating since 2014 and have been developing services for the value of TV media based on data. TVS REGZA currently provides support services for TV stations using data from approximately 2.47 million Internet-connected TV sets. In addition, CCCMKHD provides services for TV station sales offices and advertisers by utilizing viewing data that is currently connected to about 460,000 T members through a service that allows T cards to be registered on REGZA TV devices. increase.
This seminar will be divided into three parts. Parts 1 and 2 will introduce the solutions of both companies for TV stations. We will deliver a sense of issues and what we want to solve in a panel discussion format.
Major online seminar topics (planned)
1. Solutions for TV stations using TV viewing data and case studies by TVS REGZA 2. Solutions for TV stations with the addition of lifestyle data by CCCMKHD 3. Panel discussion – Current industry issues and what can be done in the future – by TVS REGZA & CCCMKHD
*Contents are subject to change. Please note.
Online seminars are only available to registered customers.
If it is not convenient for you to watch live, you can apply for [archive distribution only].
Please apply. We look forward to your participation.
Overview of the event
■ Seminar name
TVS REGZA x CCCMK Holdings “Data Utilization Needed by TV Stations Now” Seminar for TV Stations
■ Date and time
◆ For TV station Friday, December 2, 2022 13:00-14:20
◆ For those who missed it, you can watch archived videos for two weeks after the seminar.
■ Target
◆ For TV station key station/quasi-key station/local station: Person in charge of sales/organization/production/marketing
■ Application deadline
Until 16:00 on Thursday, December 1, 2022
■ Held and distributed
Online seminar / Zoom held | Archived video available
■ Participation fee
free
■ Organizer
CCCMK Holdings Co., Ltd. TVS REGZA Co., Ltd.
■ How to participate
Please apply from the URL below.
* After agreeing to the “Online Seminar Terms and Conditions”, fill in the necessary information and apply.
*Please be sure to enter your company email address.
Click here for seminar details and registration
https://soreyuke.tv/events/webinar_20221202_regza_cccmkhd/
* Archived video: We will inform you of the viewing URL after the event ends. *Please note that other companies in the same industry and students are not allowed to participate.
■ Inquiries
CCCMK Holdings Co., Ltd.
Media Solution Division
cccmktvdataplan@ccc.co.jp
Person in charge: Hashimoto
TVS REGZA Co., Ltd.
Cloud Business Center
analytics@timeon.jp
Person in charge: Ishikawa
We look forward to your participation.
Best regard.
Speaker (Speaker)
[Image 2d983-889-a0d3caec9293cfcbe53b-2.png&s3=983-889-402b22beb6d3e949626d9354079525aa-500x500.png
Kenichi Ishikawa
TVS REGZA Co., Ltd.
Cloud Business Center Business Solution Group Group Leader
Joined Toshiba Lifestyle (currently TVS REGZA after a spin-off) in 2014 after working at a media and software house. It has been 9 years since the launch of “TimeOn Analytics”, a TV viewing data service for broadcasting stations, advertisers and advertising companies. We are currently providing various solutions using TV viewing data of over 2 million units as a means of solving customer issues, such as changing viewing behavior on connected TV and redefining the value of TV. [Image 3d983-889-d1b68fc2050da67fa726-0.png&s3=983-889-2304722780154b85f56f9682e5784678-500x500.png
Naohisa Hashimoto
CCCMK Holdings Co., Ltd.
Media Solution Division
General Manager
In 2001, he joined the PR company PRAP Japan, then engaged in advertising and business development at the NTT Group, and has been with the CCC Group since 2014. Currently, CCCMK Holdings is planning and providing a new type of marketing service that utilizes related purchase data, media data such as TV and internet, centered on about 70 million active T members.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000889.000000983.html


rehow

Leave a Reply

Your email address will not be published.

%d bloggers like this: