Umi to Nihon Project Public Relations Office -Keep the fishing grounds clean with the anglers! ~ Cooperation with a fishing tackle store! Together with Taikobo, we carried out cleaning activities at fishing hotspots!

Sea and Japan Project Public Relations Office
~Let’s keep the fishing ground clean with the anglers! ~ Cooperation with a fishing tackle store! Together with Taikobo, we carried out cleaning activities at fishing hotspots!
Saturday, November 5, 2022 [Detohama Beach, Tenno, Katagami City]
The Akita Marine Litter Zero Project Executive Committee will reconfirm fishing rules and manners, pick up litter at fishing spots, and raise awareness about littering prevention and litter control. At Detohama Beach, we collaborated with Nakai Fishing Tackle Shop, which has been recognized by many people, and gathered fishermen to pick up garbage.
This event will be held as part of the “Umi to Nihon Project: CHANGE FOR THE BLUE”, a marine litter countermeasure project promoted by The Nippon Foundation.
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Event overview
・Overview: Clean up the fishing grounds! Fishing Kitchen Sanpei Clean-up Activities ~Collaborating with Nakai Fishing Tackle Store to Pick Up Garbage~
・Date: Saturday, November 5, 2022
・Venue: Detohama Beach, Tenno, Katagami City
・Number of participants: 26
・ Cooperating organizations: Katagami City, Nakai Fishing Tackle Shop, Soryu-ji Temple, ABS Akita Broadcasting, etc.
“Gal in her 20s! Cleaning activities to protect fishing spots with Kehari-chan, the owner of a fishing tackle shop!
Nozomi Yamada, also known as Kebari-chan, the owner of Nakai Fishing Tackle Shop, is a woman in her 20s and a former hostess club. Due to the decreasing number of fishermen and the corona crisis, after his grandfather passed away, Kebari-chan decided to temporarily close the shop. However, when I was preparing to close the store, I heard business partners and regular customers saying, “Don’t quit!” Decided to reopen the fishing tackle shop with zero experience and knowledge of fishing. I work as a fishing tackle store owner during the day and at a cabaret club at night.
Kebari-chan, who is the 3rd generation of Nakai Fishing Tackle Store, currently maintains the fishing tackle shop that has been in business since 1954. He inherited his grandfather’s technique from his mother and continues to make hair burrs, which is appreciated by fishermen and anglers. With the catchphrase “Mr. Hostess took over”, Mobari uses SNS, etc. to introduce products and daily life. I spend my days passing through
Recently, Kebari-chan has been worried about the “garbage problem at fishing spots”. I’m worried about the deterioration of the fishing spot environment due to the rapidly increasing number of anglers. With the desire to protect the beautiful sea of ​​Akita, we started activities to protect the fishing spot by calling on anglers to clean up the fishing spot using SNS.
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A circle of cleaning activities expanding in search of stickers! Sanpei’s original sticker is a secret boom!
The “Fishing Kitchen Sanpei Sticker”, which was created to reconfirm the rules and manners of fishing spots, picking up garbage at fishing spots, and suppressing garbage, is gradually gaining popularity among anglers. Some of the participants said that they would like to put them on their boats and fishing gear as soon as possible. Sanpei original stickers come in three types: Sanpei, Yurippe, and Uoshin, which are popular characters from the manga/Tsurikichi Sanpei. They are waterproof stickers that can be attached to fishing gear, etc. By doing so, it is a mechanism to raise awareness of littering
prohibition and waste reduction.
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-Organization Profile-
Organization name: Akita Marine Litter Zero Project Executive Committee URL:
Activities: Akita Prefecture has a coastline with a total length of 264 kilometers and borders on the Sea of ​​Japan. In addition, there are a total of 352 rivers, such as the Omono River and the Yoneshiro River, that flow through Akita Prefecture, with a total length of 3,185 km. According to a recent survey, 80% of marine litter is said to originate in cities and flow into the sea along inland rivers. This project will focus on activities in inland areas as well as along the coast, calling for the reduction of marine litter. By conducting these projects in collaboration with a wide variety of industries, we will understand the current state of marine litter in Akita Prefecture and foster a mindset among more residents to cherish their hometown, the ocean.
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In 2018, as part of the Nippon Foundation’s “Umi to Nihon Project”, the goal is to raise the awareness of society as a whole that “no more litter will be thrown into the sea” by making the problem of marine litter a personal matter for each and every citizen. This project has been underway since November 2011.
We will collaborate with stakeholders from industry, government, academia, and citizens to create a marine litter reduction model and disseminate it both domestically and internationally.
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The Nippon Foundation “Sea and Japan Project”
The sea supports the lives of Japanese people in various ways, and sometimes gives us peace of mind, excitement, and inspiration. This is an all-Japan project in which children and people all over the country see the current state of environmental deterioration in the sea as something that belongs to them. is.

Details about this release:


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