Valuence More than 40% consider selling unwanted items toward the end of the year! The more things are recycled, the more happiness!

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More than 40% are considering selling unwanted items for the end of the year! The more things are recycled, the more happiness!

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Topics
[1] Trends by age: 20s are the “Tsunagose” generation, and 50s are the “Tadashikomanabose” generation
[2] Approximately 1 in 4 people have experience reusing branded products. People who have reused branded products tend to be happier [3] The national average for happiness is 5.85 (out of 10). Happiness 1st by age 60s (64.0%)
[4] People with higher happiness have a higher awareness of
circulation (circulation rate)
[5] “Unused branded items” that have not been used for more than a year 1st place “Bags” (14.8%) 2nd place “Watches”
“Jewelry/Accessories” (11.4% for both)
detail
[1] Trends by age: 20s are the “Tsunagose” generation, and 50s are the “Tadashikomanabose” generation
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-The generation in their 20s is starting to take root in the consciousness of connecting to the next generation-
Many people have experienced both buying and selling second-hand branded goods, and about 1 in 4 people have thought about how much the things they own have an impact on the environment. is. In addition, “reuse” is the most common activity that is being carried out with an awareness of environmental issues and ecology, and it seems that it can be said that it is the “Tsunagose” generation whose awareness of connecting to the next has begun to take root.
-Those in their 30s will be happier if they are more interested in the environment!?-
Happiness and “When purchasing daily necessities, choose items with as little plastic waste as possible” were the worst among all age groups. In addition, the majority answered that they are not conscious of “sustainability”. In particular, it seems that they have not taken any action regarding environmental issues or eco. Therefore, in order to increase their happiness, they are grouped together as the
“Kyomimotoze” generation, who need an interest in the environment and ecology.
-The generation in their 40s is a generation that practices
sustainability with their own heads-
The percentage of people who are not conscious of “sustainability” was the lowest among all age groups, and the top answer among all age groups was “buying things that can be used for a long time”
considering the environment and ecology. However, the rate of choosing products and services that are “environmentally and socially friendly”, which is a corporate theme, is remarkably low, and because they are practicing sustainability with their own heads, we have named it the “Jibunde Elaverze” generation.
-For people in their 50s, using reused branded products is the No. 1 increase in happiness!?-
Happiness was the second worst, and the number of people who had reused branded products was the lowest among all age groups. However, when we provided information on the amount of environmental impact in the survey, we found that the intention to use reused branded products was the highest among all age groups, and ranked first among all age groups in their 50s. Since it seems that we can promote the use of product reuse, we call it the “Tadashikumanabose” generation. -The 60s are a generation with no ceilings that can still aim for high happiness-
Interest in environmental issues and ecology is the highest among all age groups, and happiness and percentage of people who have reused branded products are also ranked first. On the other hand, the circulation rate was the worst, and only 8% of respondents had thought about the environmental impact of their precious metals and branded goods. For this reason, even though the generation is already happy to a certain extent, we can still aim to further improve happiness by promoting the reuse of branded products, so we call it the
“Mottoshiawaseninarose” generation.
[2] Approximately 1 in 4 people have experience reusing branded products. People who have reused branded products tend to be happier [Image 3

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It turns out that about 1 in 4 people have experience reusing branded products. By age group, 1st place was in their 60s, 2nd place was 30s and 40s at the same rate, and 20s was 4th place. The percentage of people in their 20s who have an image of using flea market apps and have experienced both buying and selling was the highest for all age groups, but overall there seems to be room for growth.
[3] The national average for happiness is 5.85 (out of 10). Happiness 1st by age 60s (64.0%)
*Happiness: “Score out of 10” and “Recognition of own happiness” [Image 6

The average happiness level was 5.85 points, and the majority (51.2%) felt that their level of happiness was high. Looking at the scores by age, the 3rd place “50s” is below the average, following the 1st place “60s” and 2nd place “40s”, and the “60s” and “40s” are pushing up the average. .
There was a difference of more than 20% between people in their 60s and people in their 30s when it came to their perception of happiness. [4] People with higher happiness have higher awareness of circulation (circulation rate)
*Definition of circulation rate: The value obtained by dividing the selling price of brand-name products by the purchase price of brand-name products
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In order to examine the correlation between the reuse of branded goods and the level of happiness, we compared the results of “Purchase of precious metals/branded goods/Sale of precious metals/branded goods” to the group (n=256) who felt “highly happy” and the group (n=256) When divided into the group (n=244) who feel that the happiness level is low, the circulation rate was 28% higher for those with a high level of happiness than for those with a low level of happiness. [5] “Unused brand products” that have not been used for more than a year 1st place “Bag” (14.8%), 2nd place “Watch” “Jewelry/Accessories” (11.4% for both)
Items that have not been used for more than a year are likely not to be used in the future, and their value may decrease depending on how well they are cared for. Therefore, items that have not been used for more than a year are defined as “unused branded” items, and when asked about “unused branded” items lying dormant in their homes, 1st place was “bags” and 2nd place was “wristwatches.” ”The result was 3rd place “Jewelry/Accessories”. In addition, the age of each “unused brand” item seems to be in the 40s for bags, 50s for watches, and 60s for jewelry/accessories.
[Image 8d20761-385-c8c5d463b94d1ba262dd-7.png&s3=20761-385-cd73ed3299ef0b1b31c88a9f8d53d3a4-1888x700.png
■ Comments from value designers (appraisers)
East Japan Sales Department 2nd Sales Section Manager Mayu Saito [Image 9d20761-385-804b9c45b0886c747c04-9.jpg&s3=20761-385-220eae21d3e13911091456da57d91e5f-152x160.jpg
The first-ranked “unused brand” bags are not made for the humidity in Japan, and if they are made of leather or PVC, the inside may become sticky. Humidity is the cause. You can prevent this by stuffing the bag with newspaper.
Also, it is best to keep it in a shaded place with low humidity. Some people throw it away when it becomes sticky, but in fact, you can buy it even in such a state.
Before you throw it away, please consult “Nanboya” once.
West Japan Sales Department Kyushu Block Area Manager Yuei Ota [Image 10d20761-385-2a81f4534aab0d6204b1-8.jpg&s3=20761-385-9fcd31600a030ff4cbcb0e8d062168f3-248x263.jpg
Many customers in their 60s who visit us for the first time have passed on brand-name products to relatives or family members. Therefore, even if it is circulated, there may be some parts that are not reflected in the circulation rate. However, there are an increasing number of cases where the person who received the item asks for help if the item they inherited is difficult to use due to trends or deterioration. How about turning things you haven’t used in a season into an experience by reusing them? Some people use the money they get from the sale to spend time with their families or for their hobbies. Let’s think together about the best way to manage assets while listening to what you have to say.
■ “Nanboya” Official Website: https://nanboya.com/
■Survey overview
Title: Survey on brand-name product reuse and happiness
Research Subject: Valuence Holdings Co., Ltd.
Survey period: November 7th (Monday) to 11th (Friday), 2022
Survey method: Internet survey
Survey target: 500 men and women in their 20s to 60s nationwide (100 men and women in their 20s, 100 men and women in their 30s, 100 men and women in their 40s, 100 men and women in their 50s, 100 men and women in their 60s)
Research agency: My Voicecom
■ Valuence Holdings Co., Ltd. (https://www.valuence.inc/)
・ Securities code: 9270 (Tokyo Stock Exchange Growth Market) ・Established: December 28, 2011
・President and Representative Director: Shinsuke Sakimoto
・Head office location: Shinagawa Season Terrace 28th floor, 1-2-70 Konan, Minato-ku, Tokyo
・Business description: Strengthening management and management of the entire group, planning and formulating strategies, maximizing corporate value

Details about this release:
https://prtimes.jp/main/html/rd/p/000000385.000020761.html


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